The four areas of Wanda Real Estate will be merged into two areas. Wanda Real Estate Group, a subsidiary of Wang Jianlin, has recently adjusted its organizational structure again and will also optimize its personnel. These four regions merged into two regions: the southern region and the northern region. The four areas of Wanda Real Estate will be merged into two areas.
The four areas of Wanda Real Estate will be merged into two areas, and 1 Wanda Real Estate will once again "move the knife" organizational structure. According to Cailian, Wanda Real Estate Group, a subsidiary of Wang Jianlin, has recently readjusted its organizational structure, integrating the original four regions of east, west, south and north into two regions of south and north, and its personnel will be optimized.
According to informed sources, Wanda Real Estate plans to complete the overall structural adjustment before the Spring Festival and further centralize management rights. It said: "The shrinking strategic layout is Wanda Real Estate's adjustment to market changes, and it is also a strategic contraction."
Previously, Wang Sicong's entry into the real estate development business triggered a heated discussion. 202165438+February, Wang Sicong Pusi invested in Jiuhuan Real Estate, a real estate development company. This is also the first time this company has set foot in real estate development business for many years.
Tianyancha App shows that Jiuhuan Real Estate was established in June 2020, 165438+ 10. After Pusi Investment became a shareholder, the shareholders became Li, Chuangzhan Enterprise Management (Tianjin) Co., Ltd. and Beijing Pusi Investment Co., Ltd., and the shareholding ratios of the four parties were 49%, 39%, 65,438+00% and 2% respectively. Jiuhuan Real Estate indirectly holds 27% equity of Sichuan Tianfu Wanda Construction and Development Co., Ltd. through Chengdu Jiutenghuan Enterprise Management Co., Ltd.
The four areas of Wanda Real Estate will be merged into two areas. It is nothing new for Wanda to sell cars. Wang Jianlin is very determined. In order to win cooperation with FAW, Wang Jianlin personally went to Changchun several times and asked Wanda Vice President to replace all the red-flag cars. Wang Jianlin has made such efforts for many years.
Previously, the market generally believed that Wang Jianlin had won the cooperation order of FAW. Similar to the current shopping centers, there are generally vehicle display areas and image stores of automobile brands. At present, Wang Jianlin's ambition does not stop there, but it is difficult to win.
Wanda urgently needs new growth points?
Recently, Wanda has successively established auto service companies and new energy technology companies. From the perspective of business scope, Wanda Automobile includes new car sales, auto parts wholesale and motor vehicle charging sales. The business scope of the new energy company includes the operation of electric vehicle charging infrastructure; Charging control equipment lease; Technical services for solar power generation; Energy-saving management services, etc.
According to the previous cooperation between Wanda and FAW, the two sides will carry out in-depth cooperation in the fields of building an automobile service ecology. At present, Wanda's layout in automobile sales has gradually become clear.
Not long ago, Wanda hired Li Hongpeng, former vice president of Hyundai Motor Group (China), to join Wanda car beauty Company (hereinafter referred to as Wanda Motor) as the general manager.
According to public information, he has served as a director and senior executive vice president of Beijing Benz Sales and Service Co., Ltd., vice president of sales and marketing of Ford Greater China, and president of Changan Ford National Sales and Service Organization. Has 28 years of experience in the automotive industry. According to the entry time, Li Hongpeng's time in Ford and Hyundai Motor Company is actually not long, which is obviously not smooth.
On October 6th, 65438/KLOC-0, Wanda officially announced that the first Wanda Red Flag Experience Center will officially open in wanda plaza, Feng Ke, Beijing on October 8th, 65438. At that time, China Housing Science will also arrange for reporters to conduct on-the-spot investigation.
Source: Wanda Guan Wei
Wanda commercial management has been under great pressure in recent years, and the operation of projects including Baby King is not optimistic. New growth points are urgently needed to escort the listing and increase confidence in the capital market.
Wanda's prospectus shows that in 20 19, the company's revenue was 78.656 billion, down 26. 18% year-on-year, and its net profit was 25.096 billion, down 2 1.07% year-on-year. In the first three quarters of 2020, Wanda Commercial Management's revenue was 27.053 billion, down 44.90% year-on-year, and its net profit was 10449 billion, down 40.7 1% year-on-year.
By the end of September 2020, the monetary fund managed by Wanda Commercial was 465,438+02.065,438+0 billion, down 37.36% from the beginning of the year. Short-term loans are 754 million, non-current liabilities due within one year are 55.293 billion, and the ratio of short-term debt to cash is 0.73, which means that there is debt repayment pressure.
Under the pressure of Wanda commercial management's declining profits and debts, Wang Jianlin seems to have high hopes for selling cars.
The shopping center can't sell cars.
Wanda is not the first shopping mall to sell cars.
More than 20 years ago, Yafei Automobile began to try to sell cars in shopping centers. Guo Jiyuan, head of Beijing Yafei Automobile, said: On the one hand, cars are also commodities and should be sold in places with large traffic; On the other hand, 4S stores have high one-time investment cost and high operating threshold, and consumers will eventually pay the bill, which should become a light asset model.
Yafei Automobile also got the cooperation and support of FAW, and got the popular brand models Santana and Jetta at that time, but it was put to rest after only one year of operation.
Retail giants Gome and Suning also explored the mode of selling cars in shopping centers. At the end of 20 16, Gome's offline stores were changed to a comprehensive store model of "cars+home appliances", expanding Gome's original automobile center into an automobile division. 20 17 In March, Gome released the "Gome Auto 20 17 Strategy" in Beijing, indicating that it would take advantage of its 1700 offline stores and online platforms such as Gome Online and Gome Butler to sell cars. The event attracted ten companies including Changan, Haima, Brilliance, FAW Car, Guangben, Dongfeng Nissan, Dongfeng Da Yue Kia and Volvo.
Gome said in the 20 17 semi-annual report that "the completed automobile industry chain covers the whole industry services such as vehicle sales, auto finance, used cars, auto insurance, travel services, auto supplies, maintenance and so on. To provide automobile users with a national chain sales service system of "unified brand, unified service standard and unified service commitment".
20/kloc-in September, 2007, Yang Tianyu, deputy general manager of the automobile division of Gome Internet Ecology (Sharing) Technology Company, also said in a speech, "Gome does not want to locate one or more dealers, but to locate the manager of the open channel of the automobile OEM."
However, in 20 17, 1 1 0/0, some media found that the auto shops on Gome Online were closing down one after another.
20 17 July, Suning, another home appliance retail giant, opened its first auto supermarket. 10 In June, Suning.cn Automobile Company was established and operated the automobile business independently in the form of corporatization.
Subsequently, Suning.cn announced that Baiteng, a new car-making force, had signed a cooperation agreement. At the same time, Suning.cn also announced an ambitious auto supermarket plan: with the help of over 5,000 offline stores all over the country and its strategic partner, Ping An Car Manager, an e-commerce platform owned by Ping An, to accelerate the great cause of selling cars.
According to the plan, Suning will open 300 auto supermarkets nationwide in 2020. However, after 20 18, there was no news from Suning Auto Supermarket, making a big fuss.
Not only that, including Red Star Macalline and OCT have tried to sell cars in shopping malls, and the results are not optimistic. At present, although most shopping centers have car exhibition halls and cars, the cooperation with shopping centers is only for mall tenants like clothing and catering.
Why is it difficult to sell cars in shopping centers?
Why is it difficult to sell cars in shopping centers? Can Wanda succeed?
Some experts pointed out that there are four main reasons why shopping centers can't successfully sell cars:
First, cars are big commodities with low frequency consumption, which are different from ordinary commodities with multi-frequency consumption in big shopping malls;
Second, under the background that the market is in short supply, the franchise mode of 4S stores promoted by manufacturers (actually, it is also a chain operation mode) has risen rapidly. When 4S stores sell fuel vehicles, they can get more profits from sales, maintenance, repair and related businesses, and their input and output are more cost-effective;
Third, after the promulgation of the Measures for the Administration of Brand Sales in 2005, manufacturers' control over channels was further strengthened;
Fourthly, the mode of 4S shop has also been recognized by consumers, who feel that it is reliable and guaranteed to buy car maintenance there.
A simple question, will you go to the shopping mall to buy a car or go to a 4S shop?
At present, the main sales channel of cars is still 4S stores. 4S shop is called 4S automobile sales service shop, which is an automobile sales enterprise integrating automobile sales, spare parts, after-sales service and information investigation.
Generally, automobile 4S shops are invested and built by dealers, and they are built according to the standards set by automobile manufacturers. The design inside and outside the store is unified, and the investment is huge. Only single-brand cars specially authorized by manufacturers can be sold, which can provide customers with lower prices, more professional technical support and more in-depth after-sales service.
4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, embodies brand value, maintains brand loyalty, and establishes automobile brand awareness and credibility for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several stores with relatively equal distance.
It is difficult for shopping centers to meet the hardware requirements of 4S stores. In addition, there are many restrictions in shopping centers, such as test drive conditions and delivery conditions. According to Wanda's thinking, we only cooperate with Hongqi brand at present. For this kind of commodity with higher unit price, the user's choice range is smaller. 4S stores are often clustered, with many brands and many discounts, and even sell at a loss for impulse, just to achieve their goals and get high rebates from manufacturers.
Obviously, shopping centers are not suitable for car sales, which emphasize assets, services and experiences. Even Wanda is hard to succeed.
Although car sales are also trillions of supermarkets, the market is not optimistic in recent years, and Wanda is afraid of into the pit. According to the survey data of china automobile dealers association, in 2020, the survival pressure of automobile dealers in China will increase, and automobile sales will drop sharply. In the first half of the year, the proportion of dealers who achieved positive sales growth was only 2 1.5%, and the sales of more than 30% of automobile dealers will drop by more than 30% year-on-year, and most dealers are at a loss.
Wang Jianlin also has a dream of building a car. It is planned to invest 1 billion yuan in Zhuhai Yinlong, and only 500 million yuan will be invested in the end. Dong Mingzhu once admitted that his personal relationship with Wang Jianlin was not that deep. "I have known him for more than ten years and have called him up to five times." . The reason why Wang Jianlin can invest without hesitation is because he is also optimistic about the field of new energy vehicles.
In July, 20021year, Yinlong added a piece of information about the executed person, with the execution target of 240 million yuan. On the same day, the company became an executor of dishonesty for violating the property reporting system, and the amount of execution target was about 2.736 million yuan. And caught in huge debts, the founder fled, the factory stopped production and other rumors.
Throughout the cases of real estate enterprises building cars in recent years, there are no winners.
Judging from the photos of Wang Jianlin exposed recently, he has obviously lost a lot of weight. Wanda insiders have also revealed that "Lao Wang is doing everything himself and is under great pressure." The old ministers around him have left one after another, and his son has no intention of taking over. How long did 68-year-old Wang Can Jianlin fight at the front?
The four areas of Wanda Real Estate will be merged into two areas. Wanda Real Estate Group, a subsidiary of Wang Jianlin, recently readjusted its organizational structure and will also optimize its personnel.
"Wanda Real Estate plans to complete the overall structural adjustment before the Spring Festival and further centralize management rights." A person familiar with Wanda revealed.
The reporter learned that Wanda Real Estate has integrated the original four regions of East, West, South and North into two regions of South and North. With the adjustment of organizational structure, the personnel of the East and West Project Company will be merged into the South and North Districts, and the personnel will be optimized. It is expected that the overall optimization will be completed before the Spring Festival.
After the adjustment is completed, the heads of the South and North Districts remain unchanged, the head of the North District is still Qu Xiaodong, and the head of the South District is still Liu Guangmin. Whether the person in charge of the East and West Districts will be transferred back to Wanda Commercial Management Group has not yet been determined.
"Contraction strategic layout is Wanda Real Estate's adjustment to market changes, and it is also a strategic contraction." The above-mentioned insiders told reporters.
It is reported that this is the third time that Wanda Real Estate Group has made major adjustments to its organizational structure since the 20 19 spin-off.
At the end of 20 19, Wanda Commercial Management Group completed the divestiture of real estate business and handed over all real estate business to the newly established Wanda Real Estate Group. In June 5438 +2020 10, Wanda Real Estate integrated the former South District, Central District and North District into two regions, but in July of the same year, Wanda Real Estate split the South District and North District into four regions: East District, West District, South District and North District.
The above-mentioned insiders told reporters that "Wanda has always been decisive in strategic adjustment and flexible in structural adjustment. Once the problem is found, the optimization will be shrunk immediately. In the future, with the changes in the real estate market, the north and south regions of Wanda Real Estate may be split again. "
At present, the president of Wanda Real Estate is Zhang Lin, while the former president of Wanda Real Estate, Lu, left in July 2020. At that time, some insiders believed that it was difficult to complete the annual sales target in 2020, which may be one of the reasons for leaving.
At the 20 18 annual meeting, Wang Jianlin put forward the positioning and requirements for the real estate group, that is, not pursuing sales, but existing for management, digesting the housing facilities in wanda plaza every year and maintaining tens of billions of sales. At the 20 19 annual meeting, Wang Jianlin said, "Real estate groups don't want to be big, but mainly look at profits. The debt ceiling of the group to the real estate group is very low. Real estate groups should consider business development under the debt ceiling. "
However, in 2020, Wang Jianlin revisited the sales target of 100 billion yuan. Subsequently, Wanda Real Estate increased its land acquisition. In that year, Wanda acquired 23 billion yuan of land and 9.47 million square meters of land.
According to the data of the Central Reference Institute, in 20021year, the amount of land acquired by Wanda Group was 187 billion yuan, ranking 36th in the industry. The land acquisition area of equity is 7.57 million square meters, and the industry ranking is10; The added value was 73.2 billion yuan, down 29.3% year-on-year, ranking 28th in the industry.
When the real estate market is in a downturn, it is unknown whether the sales target of Wanda Real Estate will be greatly adjusted after the organizational structure adjustment.