There are three real-name authentication methods for Xiaohongshu, namely ID card authentication, Taobao account authentication and WeChat payment authentication. Among them, ID card authentication is the most commonly used way at present. Users need to submit photos of their ID cards and wait for approval before opening a small red book account. Taobao account authentication and WeChat payment authentication are relatively faster and more convenient ways. Users can log in with Taobao/Alipay authorization on Xiaohongshu, or use WeChat payment account for verification. These authentication methods are very safe, convenient and easy to operate.
The reason why Xiaohongshu wins the trust of users is largely because it requires real-name authentication. Although this authentication method may affect the enthusiasm of users for registration and use to a certain extent, it can effectively ensure that the products and content on the platform are reliable. This is very important for the beauty industry. Only comprehensive and true products and evaluation can help customers better understand and buy beauty products that suit them. At the same time, Xiaohongshu will also provide users with a safer, more reliable and more secure social and shopping experience.