Is Yintai.com doing e-commerce?

After a series of capital operations by Shen Guojun, the head of Yintai Department, Yintai Department Store, a well-known domestic department store chain, will add a new identity: e-commerce Yintai. The Morning Post reporter learned that Yintai Department Store has spent tens of millions of yuan to quietly set up an e-commerce company controlled by Yintai Department Store and introduce strategic investors.

Compared with online department stores such as Amazon, Dangdang and JD.COM, the traditional department store industry is slightly silent. Although traditional department stores, including Beijing Shuang 'an, Wuhan Zhong Bai and Hangzhou Bai Jie, have extended their tentacles to e-commerce, it is rare for domestic department stores to set up joint ventures and recruit a large number of e-commerce talents like Yintai Department Store.

It is reported that Yintai Department Store has set up a team of e-commerce industry veterans, and many of its management figures are from well-known e-commerce companies such as JD.COM and Ke Fan. In charge of this team, it is Liao Bin, the founder of China Clothing Network and Clothing Network, who was previously praised by the industry and the media as "the first clothing e-commerce person in China". As a pioneer in the field of domestic e-commerce, Liao Bin founded the China Clothing Network of B2B as early as 200 1 and the clothing network of B2C in 2007, all of which have good market performance.