First, get accurate traffic.
Where does the traffic come from? At present, there are three forms:
One is to do keyword search, but only if you do keyword research in search engines to see how potential target customers search for products or services;
One is to do e-commerce. E-commerce is generally triggered by customer search or clicking on classification, which is accurate traffic;
One is to be self-media. There are two kinds of media. One is centralized platform from the media, mainly relying on fans and forwarding, and the other is distributed platform from the media, mainly relying on recommendation algorithm and accurate recommendation. Accurate traffic is recommended to do the latter, such as today's headlines, Baidu information flow, Zhihu and so on. Through content operation, content tags match customer tags and are recommended to potential target customers.
Second, get customer attention.
Turn customers into fans, customers don't pay attention to the effect, such as e-commerce, there is no brand stickiness, and many only buy it once. Fans can continue to educate and market their content, with higher conversion rate and higher loyalty. Therefore, from the media, such as today's headlines, we should put the recommendation algorithm in the first place and continue to output content and experience.
Third, the fission transformation of the community.
Establish a community, turn some fans into core fans through fan operation, help forward publicity, and even organize online and offline fan activities through distribution channels, but only if you know how to share profits with core fans and know how to get together!