Exhibition manager
Definition of occupation:
Personnel engaged in market research, scheme planning, sales and exhibition operation management and other related activities.
Job description: (1) Engaged in market research of exhibition projects; (2) To plan the project, theme, investment invitation, exhibition invitation, budget and operation management of the exhibition; (3) Engaged in the operation and management of the exhibition site.
Qualification level:
Exhibition manager
Senior exhibition manager
Assistant exhibition manager
Exhibition manager
Senior exhibition manager
Declaration conditions:
Those who abide by the law, have good professional ethics and meet one of the following conditions can declare!
I. Exhibition Manager:
1, technical secondary school, vocational high school or equivalent, former student;
2, engaged in related work for more than one year.
Second, the senior exhibition manager:
1, passed the qualification certification of exhibition administrator and engaged in related work for more than one year;
2. Previous students with college education or equivalent education;
3, engaged in related work for more than two years.
Three. Assistant Exhibition Manager:
1, passed the qualification certification of senior exhibition manager and engaged in related work for more than one year;
2. Bachelor degree or above or equivalent, previous students;
3. College degree or above or equivalent and engaged in related work for more than one year;
4, technical secondary school or above or equivalent and engaged in related work for more than two years.
Fourth, the exhibition manager:
1, passed the qualification certification of assistant exhibition manager or obtained senior technical title and engaged in related work for more than one year;
2. Graduate degree or above or equivalent and engaged in related work for more than two years;
3. Bachelor degree or above or equivalent and engaged in relevant work for more than three years;
4. College degree or above or equivalent and engaged in related work for more than four years.
Verb (abbreviation for verb) Senior Exhibition Manager:
1, passed the qualification certification of exhibition manager or obtained senior technical title and engaged in relevant work for more than three years;
2. Graduate degree or above or equivalent and engaged in related work for more than four years;
3. Bachelor degree or above or equivalent and engaged in relevant work for more than five years;
4. College degree or above or equivalent and engaged in related work for more than six years.
Training certification object:
The main targets of the qualification training and certification of exhibition managers are: engaged in market research, marketing planning and information consulting management of exhibitions; Exhibition business communication organization, international exhibition business exchange, exhibition logistics control management; Exhibition project, investment, exhibition, budget and operation management; Organization, management and related personnel of various large-scale comprehensive exhibition activities, such as exhibition commodity customs declaration consultation, exhibits quarantine insurance consultation, international business exhibition consultation, and those who are prepared to engage in the above work.
Including planners and decision makers in charge of exhibition affairs in government agencies at all levels; Planning and organizer of exhibitions organized by trade associations; Planning and organizers of exhibition enterprises and exhibitors; Leaders, teachers and students who want to engage in exhibition professional work in secondary and higher institutions; Private educational institutions exhibition professional post trainer.
Business areas:
Can be engaged in conference, forum, exposition, exhibition, exhibition, tourism, catering, logistics, architecture, decoration, decoration, art, design, public relations, etiquette and other industries exhibition planning and management.
Project background:
With the acceleration of global economic integration, China's foreign trade volume has increased at a high speed every year, which has played a positive role in stimulating domestic economic development, leading the business direction of enterprises, promoting consumption and expanding domestic demand to a certain extent. With the gradual establishment of China's market economy system and the acceleration of opening up, exhibition economy has increasingly become a new growth point of regional economic development, which has effectively promoted the development of regional economy and related industries.
At the same time, the rapid development of convention and exhibition industry puts forward higher quality requirements for convention and exhibition practitioners. According to the preliminary statistics of relevant departments, there are currently more than1000000 employees in China's convention and exhibition industry, among which more than10000000 middle and senior managers are engaged in convention and exhibition marketing planning and operation management. Most of these employees have not received special vocational training and qualification certification, which seriously restricts the healthy development of China's convention and exhibition industry. Therefore, establish and gradually improve the qualification training and certification system for exhibition management personnel, and train a large number of high-quality exhibition management personnel as soon as possible to meet the needs of China's economic development.
Establishing and gradually improving the qualification training and certification system for exhibition managers can not only meet the needs of China's exhibition industry for employees, but also play a positive role in enhancing the comprehensive competitiveness of the exhibition industry facing the international market, promoting the scale and specialization of China's exhibition economy and promoting the sustained and healthy development of China's economy.
Training purpose:
Through training, students can understand the present situation and development trend of exhibition industry at home and abroad, master the knowledge and skills of exhibition planning and management, better participate in exhibition planning and management, and understand the laws, so that the exhibition can achieve the established goals under the constraints of specified scope, time, quality and cost; Further explore how to improve the overall quality and management level of exhibition planners and managers, so that China's exhibition industry can be in line with international standards as soon as possible. It also enhances the self-worth of exhibition talents.
The shortage of exhibition talents in China has become increasingly prominent.
According to the news from Ganlong. Com, vice president of the Research Institute of the Ministry of Commerce and director of the China Convention and Exhibition Economic Research Center, pointed out recently in Xiamen that China's convention and exhibition industry has developed rapidly since the 1990s, but in recent years, the contradiction of insufficient human resources for exhibitions has become increasingly prominent, which has become a top priority for the convention and exhibition industry.
According to the survey of Tourism College of Shanghai Normal University, there are currently less than 50 experienced senior project managers and less than 100 compound exhibition talents in Shanghai. Now, there are 5.5 exhibitions in Shanghai every week. Usually, it takes at least 80-90 professionals to hold a large international exhibition. The survey by the Shanghai World Expo Leading Group and Shanghai Foreign Service Company also shows that the existing talents in exhibition operation management, advertising and logistics in Shanghai can only meet the market demand of 1/3. According to the calculation of 200 exhibition companies and exhibition service companies in Shanghai, it is conservatively estimated that 2,500 exhibition talents will be needed in the next five years. Three-star hotels with a ratio of 150 or more in Shanghai need exhibition talents with a ratio of 1200 or more. Considering the increase of exhibition companies and hotels, the demand of the Expo itself and the promotion of the exhibition industry, the talent gap will be even greater.
Shen Danyang believes that the shortage of exhibition talents is mainly manifested in the serious shortage of exhibition professionals, the low overall professional quality of employees, the incomplete professional structure and the uneven distribution of talents.
At present, the cultivation of exhibition human resources has attracted great attention from the industry. Since 2000, different levels of education and training markets have been formed nationwide. According to incomplete statistics, in 2002, all kinds of short-term training activities in China reached 12 times, and the number of participants exceeded 1500. According to the survey of Shanghai exhibition talent market, 52% employees have received exhibition training. About 20 other colleges and universities across the country have also started to offer exhibition management majors or similar majors.
However, in this education and training system, short-term vocational training and higher professional education have been developed, while the professional training of exhibition enterprises is basically blank. Shen Danyang said that from the known situation, this is precisely the field that needs to be filled most urgently and has the greatest market potential in the development and construction of human resources for exhibitions in China.
According to incomplete statistics, in the past two years, China has held about 3,000 exhibition activities every year, and tens of thousands of conference projects have entered the market. The direct income generated by convention and exhibition industry exceeds 1000 billion yuan, while the economic output of related industries directly or indirectly driven by it is about1000 billion yuan. According to the general prediction of experts and scholars in the industry, the exhibition industry in China will continue to grow at an average annual rate of 15-20% in the next few years.
Exhibition professionals have a lot of room for appreciation.
Xiao Zhuoji, a famous economist, said at the Guangzhou Convention and Exhibition Economic Summit Forum that if an international conference is held in a city, it is like an airplane dropping money on the city. Holding conferences and exhibitions can not only attract people's popularity, but also promote the development of related industries. It is estimated that in 2002, the direct income of China's convention and exhibition industry exceeded 6 billion yuan, which indirectly promoted the income of tourism, catering, transportation, advertising, entertainment, real estate and other industries to hundreds of billions of yuan. Guangdong's convention and exhibition industry has a long history, far-reaching influence and a very good foundation. Starting with the fall of Pazhou new convention and exhibition center, the determination and courage of Guangdong provincial government to vigorously develop convention and exhibition economy began to manifest.
A person in the exhibition industry said that with good exhibition management talents, the exhibition will be half successful. Excellent exhibition management talents have become the key to the success of exhibitions. Therefore, the exhibition organizers pay special attention to the selection of exhibition talents and spare no expense. According to the operator of a private auto show, the annual salary of some auto show and housing exhibition operators has reached 600,000 yuan, or even about 1.5 million yuan in general. There is huge room for industry development, and the appreciation potential of relevant talents is also huge. According to industry insiders, due to the contradiction between the prosperity of exhibition economy and the relatively backward education and training of professionals, the gap of exhibition professionals is outstanding, and its market value has a large room for growth.