Improve the social diet structure,
Improve the quality of life of the public.
Second, enterprise spirit.
Make new plans, promote enterprises with harmony, and strive for quality first.
Third, development strategy.
Guided by the big market demand and based on the principle of low-cost expansion,
Based on high-tech production and aiming at intensive development.
Fourth, market positioning.
Facing the international and domestic markets; Meet the needs of all levels with different products; Innovative
Brand has enhanced the competitiveness of this cause; Cooperate with well-known enterprises at home and abroad to engage in fast food and meat processing.
Close cooperation, * * * with development.
Verb (abbreviation of verb) management policy
Survival by quality, development by science and technology,
Seeking benefits by scale and leading by service.
Six, business strategy
Highlight the "Double Big" brand and give full play to the strength of the Group.
Maintain product advantages and pay attention to social benefits.
Seven, management principles
Scientific management stresses efficiency, strict management stresses system,
Unified management stresses cooperation, while people-oriented management stresses art.
Eight, quality policy
Adhere to quality first and provide safe and high-quality products.
Pursue continuous improvement to ensure customer satisfaction.
Nine, quality and quantity declaration
Quality first, quality is our principle,
Maintaining quality is everyone's responsibility.
X. Environmental policy
Abide by laws and regulations and prevent pollution,
Energy conservation and emission reduction, continuous improvement.
XI。 service faith
Service, service, and then service;
Satisfied, satisfied, satisfied again.
Twelve. Service slogan
Serve the society and make it better;
Serve farmers and make them richer;
Serve the public and make the public healthier;
Serve customers and make them more satisfied;
Serve enterprises and make them develop more;
Serve employees and make them more proud.
Thirteen, employee values
There is hope in a career, and there is self in a career.
Development is valuable, and pursuit is rewarding.
Fourteen General manager's motto
Quality+service+innovation = continuous competitiveness = eternal management power.
Fifteen, the main advertising words
If you get rich, you will be blessed.
Sixteen. Sub-advertising language
Watch Zheng Da variety show and taste double big broilers.
Double big, double big, happy family.
Raise a pair of big chickens and get rich.
Chicken is delicious and healthy.
If you want a big pig and a big bird, choose "Dafa Zheng Da"