1992, Guo Guangchang, who was in the philosophy department of Fudan University at that time, was encouraged to start a business with Liang Xinjun and others for 38,000 yuan, and founded Shanghai Guangxin Technology Development Co., Ltd., which engaged in market research, food, electronics and chemical products, and promoted scientific market research methods in Chinese mainland earlier.
When Guangxin Science and Technology Consulting was successful, the Guo Guangchang team quickly transformed and began to do real estate sales. Guangxin also became Fosun, and Fosun earned the first sum of 654.38+million yuan through real estate sales.
Extended data:
For Guo Guangchang, the first opportunity is to abandon Fudan teachers and start a business in the wave of reform. From 65438 to 0985, Guo Guangchang was admitted to the Philosophy Department of Fudan University. After graduating from college, he lived a comfortable life in the youth league Committee of the school for several years.
But after a long time, Guo Guangchang couldn't help thinking, "This wave of changes has begun to sweep across the land of China, and I am still purely' cultivating'. Where is my future? " At this time, the idea of doing business sprouted in his heart. "I don't have much expectation for myself. I think we can at least change the living conditions of our families through business and achieve the state of "keeping our families in order".
In an activity, Guo Guangchang and fellow villager Liang Xinjun, who is two years younger than himself, got to know the director of Yangpu District Science and Technology Commission, and learned that individuals can start their own businesses after a speech in southern Deng Xiaoping. So he decided to go into business.
Guo Guangchang borrowed 38,000 yuan, and made up 65,438+million with four classmates in the same school. In June 1992, 1 1, we registered Guangxin Technology Consulting Company and started consulting business. The company is located in a small bungalow with an area of less than 15 square meters. The most conspicuous furniture is a 386 computer, and the "bus" is a 28-type bicycle with a girder.
That year, 25-year-old Guo Guangchang rode his bicycle through the streets of Shanghai to make a market research report for the enterprise. The first big business he took came from Yuanzu Food.
At that time, Taiwan Province Yuanzu Food Company, which had just entered the Shanghai market, issued a tender notice to seek advice from consulting companies. After fierce competition, Guangxin won the bid.
A month later, Guo Guangchang and his team completed the investigation report, and one of the suggestions was to reduce the sweetness of moon cakes. This report was well received by the other party, and it was immediately decided to increase 20,000 yuan on the basis of the original contract of 280,000 yuan. Subsequently, Sun God, Le Kai Film, Angel Ice King and other brands came to the door one after another. In this way, by June 1993, Guangxin's account had a total of10 million yuan.
Guo Guangchang also took this opportunity to dig the first bucket of gold, and initially completed the transformation from a teacher to a business practitioner.
Around 1993, health care products sprang up, and Guo Guangchang introduced the health care product "gluttonous candy". However, due to poor market performance, Guo Guangchang almost lost all his money.
Guo Guangchang is looking for a new opportunity here-to help people sell houses. In order to find out the family situation of some "returnees", he went to the entry-exit administration department in Shanghai to check, and then sent the advertisement for buying a house to the door. These "indigenous methods" made Guangxin earn the first sum of 654.38+million yuan.
In the same year, Guangxin changed its name to Fosun, and Wang Qunbin, Tan Jian and Fan Wei, who graduated from Fudan University's genetic engineering department, also joined in at this time. Wang Qunbin developed a new gene diagnosis product-PCR hepatitis B diagnostic reagent. Fosun immediately started production and sales, earning the first sum of 654.38 billion. Since then, the company's business focus has gradually shifted to modern biomedicine with genetic engineering as the main body.
Baidu Encyclopedia-Guo Guangchang