What is e-commerce? What do you need to learn to be an e-commerce?

Compared with traditional business methods, e-commerce is an advanced business method, just like AK47 VS broadsword and spear. But both AK47 and broadsword and spear have a purpose. Only those who effectively knock down the target are good weapons. Therefore, e-commerce for enterprises, the way is new, but the purpose has not changed, that is: open source and reduce expenditure! ! We e-commerce students, if you can skillfully use AK47 to knock down the target through systematic training at school, then your employment should be very good. However, many schools, large and small, have set up e-commerce majors, and some even set up e-commerce departments and even e-commerce colleges, but few can really train students to skillfully use AK47. There are many objective factors here. For example, our teachers themselves do not have rich experience in e-commerce, or have not received systematic e-commerce professional teacher training. Teachers also hope to have relevant professional experience, but it is often unrealistic. Moreover, many teachers are transferred from other majors, and there is still a groping stage. This is a common phenomenon. In my opinion, at this point, the teacher himself is innocent, and our students should not blame and complain. This situation will continue to change, but it needs a process. Moreover, everyone should believe that the scientific research ability of college teachers is very strong, and they will continue to study, explore, practice and learn. For example, many schools pay more attention to technology in their views on e-commerce, which will inevitably lead students to mainly study the structure, manufacturing and technology of AK47. The school also knows that it is necessary to learn how to use AK47, which will inevitably take up students' time and energy. So in terms of technology, students are often not as good as students majoring in computer science. Some schools make it clear that the focus of e-commerce is business application, but the result is often a patchwork of teaching materials/lectures of related majors. The teaching materials are only available in other majors, such as international trade and marketing, rather than specialized systematic design, and the lecturers express their opinions without focusing on a main clue. In this way, our students are often not as good as those majoring in international trade and marketing. Speaking of this, some students majoring in e-commerce may be a little discouraged, and some students may say that you have pointed out this and that "weakness", which really ruined our confidence. You should also give solutions to help us light the star of hope. I'm not sure what I'm going to say next is an effective solution. I can only talk about my suggestions and references. When we consider things, the employment problem has been established as the core issue, so we are responsible for everything. Let's think about it. Students who have just graduated from college will generally not be asked to do management directly when they arrive at their work units. They often work in the front line, such as front-line salespeople, front-line production technicians, front-line customer service personnel, front-line administrative service personnel and front-line clerks. In this case, the "International E-commerce Management" launched by the China Chamber of Commerce in Wuhan some time ago is not suitable for our students to learn. Think about it, no unit wants a newly graduated college student to manage the enterprise. Therefore, our school should design the professional direction for students of e-commerce according to the actual needs of enterprises. There are many ways to design the professional direction, which can be based on the industry, for example, medical e-commerce, media e-commerce, automobile e-commerce, real estate e-commerce and so on. Specialized courses should be specially designed around the needs of enterprises in specific industries, and the employment direction is also very clear. When students go to college, they can try to bring their goals, thoughts and behaviors closer to this industry. When they graduate, you will at least have systematic knowledge and speak about this industry. Of course, it should be noted that the industry should be chosen correctly, otherwise, when you graduate, the industry will decline seriously, which is also very painful. The design of e-commerce professional direction can also be set according to the work links of enterprises, such as marketing direction. In fact, marketing is a big concept, which can be said to be a problem of enterprise operation mode. However, in our society, marketing is often regarded as "trade", "sales", "business", "market development" and so on. We might as well call it "narrow marketing". Our students majoring in e-commerce should learn how to use electronic means to carry out real marketing, that is, marketing in a broad sense, and then focus on how to use electronic means to carry out marketing in a narrow sense. In this way, when many enterprises recruit positions such as "trader", "salesman", "business person" and "market developer", it is really an opportunity for you to show your talents, advanced ideas and clear ideas. Besides, this is just the beginning of your career. With the development, you will have the opportunity to implement "marketing" in a real sense and in a broad sense. You really have a bright future. (Ha ha, at this rate, many related majors are either merged into e-commerce majors or renamed as e-commerce) There is also a position that almost all enterprises have set up, and that is service, especially customer service. The leaders of a college want us to help them design their e-commerce major. After analysis, I told him: e-service. This service can be described in several ways. On the one hand, the service work of enterprises with high degree of e-commerce is very important and has its own characteristics. For example, Amazon's service department is the largest and one of the most important departments. Students majoring in e-commerce services can go to such enterprises for employment. Moreover, there is no such professional before. You are a professional e-commerce service personnel who have been systematically trained and are very popular. On the other hand, traditional enterprises, no matter what type or industry, pay more and more attention to service, especially customer service. The use of electronic means will greatly improve the quality and efficiency of service. Therefore, students majoring in e-commerce services are very competitive in the face of this demanding position, and your professionalism will bring infinite reverie to your boss to build their core competitiveness (don't you see that many bosses will inevitably mention services when they mention core competitiveness? Therefore, careful analysis shows that the employment of students majoring in e-commerce should be very good. The key is to have a professional orientation. As for e-commerce, the same is true. The basic staffing position of e-commerce personnel is 1: operation supervisor 1. Responsible for online product pricing and analyzing all kinds of products; 2. Responsible for the planning, implementation and execution of online promotion and preferential activities; 3. Responsible for integrating offline entities and e-commerce resources of the company; 4. Responsible for the overall arrangement and supervision of order processing, product loading and unloading, logistics distribution and after-sales service; 5. Be responsible for the overall operation of the platform; Post 2: Artist (Design) 1. Responsible for shooting and processing product pictures and designing product copy; 2. Responsible for the editing and design of activity copy; 3. Responsible for the design of company advertisements, pictures, posters, LOGO, etc. 4. Requirements: Proficient in using various graphics software (such as Photoshop, DreamWeaver, Flash, etc.). ), high school/technical secondary school education position 3: customer service 1. Responsible for customer service; 2. Responsible for customer consultation and answer, and make the order clinch a deal; 3. Improve customer satisfaction, order conversion rate and customer unit price through various ways; 4. Responsible for order processing, order inquiry, distribution and customer after-sales service; 5. Maintenance of daily promotion activities; 6. Be responsible for the summary and analysis of pre-sales and after-sales data; 7. Understand customer needs, follow up the return visit and improve the service level; 8. Requirements: High school/technical secondary school or above, with customer service experience. Priority position 3: network promotion specialist 1. According to the platform marketing activities, promote the activities through network means; 2. Familiar with the promotion and operation of Weibo, WeChat, SNS and other networks; 3. Regularly and irregularly publish activities and short articles to gather popularity and introduce e-commerce platforms; 4. Requirements: High school/technical secondary school degree or above, familiar with social tools such as WeChat and Weibo, and relevant network promotion experience is preferred. Note: 1. The above posts are the basic configuration of the self-operated e-commerce platform, and the number of people in each post is 1. In the later stage, the number of people can be comprehensively considered according to the actual development needs. 2. According to their positions, they are: artist-customer service-operation supervisor (who can be drawn from the existing management personnel of the company, and it is recommended to have a certain understanding and understanding of e-commerce)-network promotion specialist. 3. Under the condition that the personnel are not present or insufficient, reasonably arrange part-time jobs, such as customer service and network promotion, and the artist also serves as network promotion.