Advantages of Jiangyin Automobile Broadcasting Station

Drivers and passengers are "mobile people", and their listening characteristics are very mobile and random. What they need is to provide them with rich and effective information in the shortest time. Therefore, the program setting of car radio station is no longer the traditional block mode, and adopts the arrangement mode of combining linear programs with unit programs. Linear program is a program that runs through the main period and half period of a day, and has three main contents: traffic conditions, news information and entertainment. Unit programs highlight professionalism, such as Sunshine Expressway, A Qiang has something to say, Happy Journey, Car Story, Flying on the Road, etc., aiming at creating professional car programs for drivers. 15 to 30 minutes listening unit meets the driver's demand for instant listening and participation.

When driving in a city, what you need to know most is the real-time road conditions of the city: where there are traffic jams, where roads are being built, where there are traffic accidents, and where expressway is closed ... Every morning and evening during the rush hour, for an hour and a half, the car radio will intensively release the road information that drivers are most concerned about. To this end, the car radio station set up a traffic police live broadcast room in the traffic patrol brigade, which can instantly check the road monitoring pictures of 32 intersections and set up a team of road reporters. The first batch of 22 road reporters composed of taxi drivers have been on duty.

In addition, the car radio station also integrated the information resources of various news media in this city, and introduced many programs such as Ma Bin Reading Newspaper, which enriched the cutting-edge information and enhanced the audibility of the programs.