Nike company was formally established. Its predecessor was the Blue Ribbon Sports Company invested by phil knight, the current president of Nike, and Bill Ballman, the coach.
1973
Perry Fontaine, the creator of the American 2000- 10000 meter running record, became the first track and field athlete to wear Nike sneakers.
1978
Nike International Company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
1979
The first Thaiwind running shoes with Nike patented air cushion technology were born. The first Nike clothing production line was put into production.
1980
Nike entered China and set up the first Nike production liaison office in Beijing.
. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and made rapid development in China.
1996
Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (June 5438+October 2002 10).
May 2002
NIKE began to hold NIKE Scorpion Fight 3-on-3 football matches nationwide, and hundreds of youth teams competed for medals in Guangzhou, Shanghai and Beijing, which were 65,438+04, 65,438+06, 65,438+08 years old respectively. This is another great move made by Nike for the development of youth sports in China.
July 2002
Nike invited NBA superstar Vince, who was called "Dr. Fang"? Carter came to Beijing. The purpose of Carter's trip is to support the youth basketball cause in China and spread the culture of "Let the guests go".
August 2002
Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn skills from their peers in China.
In July, 2002, Nike invited NBA superstar Vince, known as Dr. Fang. Carter came to Beijing. The purpose of Carter's trip is to support the development of youth basketball in China and donate rebounds to chinese basketball association on behalf of Nike. In August 2002, Nike will sponsor a group of "street basketball teenagers" representing American free basketball culture to come to China to learn from their peers in China.
In China, Nike not only supports the development of football in China, but also pays attention to the development of teenagers. I launched a series of "My Dream" large-scale youth sports activities, and launched China 3-on-3 basketball match, Nike High School Men's Basketball League, Nike Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.