I also read it carefully, and it didn't take much time, only half an hour.
Although the expression of this article is not a lot of slang in the official series of Amoy Department, I don't know how many designers can read and understand every design idea easily and quickly. I still willfully tried to turn a short passage into vernacular:
88VIP: member design-a design that makes users feel more cost-effective.
From the official map of Taobao Design
88VIP has been exploring how to make users feel more cost-effective, and has divided this feeling into four gradients: what users are interested in, what users are easier to understand, what users need, and the scenes and data made by users make them feel more cost-effective.
From the official map of Taobao Design
At the earliest time, 88 VIP 15% discount was displayed in every process of app design, but this kind of display can't help users better understand what 15% discount can get.
So on the basis of the first gradient (which users are interested in), the design direction is increased. Here is an example:
We apply these expressions to the whole product development cycle of members: "Show it to users-users click-users place orders-users buy it before buying it".
From the official map of Taobao Design
In the operation process of membership system, we show more benefits of membership system according to different products, so that users can know at a glance what is the cost-effective point of buying this 88VIP.
From the official map of Taobao Design
In different function pages, the corresponding page functions are matched with the slogan of 88VIP, which makes users more impressed.
From the official map of Taobao Design
Set up an 88VIP member discount collection page, on which you can get all the discounts, so that users can use them more conveniently (it seems that everyone's members do this-well, let ta go by adding a few pages).
From the official map of Taobao Design
In order to optimize the renewal experience, we will push different renewal welfare animations for ta members when they are about to expire, so as to enhance users' willingness to renew their fees.
Let's translate it here first and summarize the slang words in the above words for everyone. Can be roughly divided into two categories:
In addition, by the way, I would like to introduce some high-frequency slang words that have impressed me since I started my career:
Then I will trace back to the source of this slang system, probably starting from the culture of the enterprise and the expression habits of the bosses. Bosses often have endless meetings, especially bosses' bosses. This long meeting time is a triangle message handed down by the same boss.
Someone from an unknown factory once joked that the big boss likes to talk about the universe, so he began to discuss philosophical views for a long time. In order to keep up with the pace, his students have to raise their thinking to a very high level, and it doesn't matter whether this thinking level is really understood or practical. The important thing is that you make the boss feel that you and he are the same idea and taste.
At this time, we can understand why slang can be passed down like a tree, forming a slang system that everyone in the big factory knows.
To tell the truth, I experienced this heavy dark baptism during dd (fellow culture). Why is it dark? Because when I first went there, I felt like a monkey who couldn't understand people's words (including the high-frequency slang mentioned above, which was introduced to you for the first time), it was useless to be a professional, and I once felt that I was the worst. But why is it called baptism? Because I really struggled for about three months, I began to gradually integrate into the slang group, and this experience of slang system did bring me a lot of help in job-hopping during the interview (almost all companies in the same series would not jump off the street in the same period, and I might feel that I was in my own system, which was a very useful baptism for me when I was promoted to junior college).
So slang seems to be a sharp weapon for promotion interviews. Then, the wind of slang began to spread. In many interviews, students who are still sprouting up are also beginning to be enveloped by this heavy package, divorced from the essence of professional thinking, and set up the xx mind of users one by one, but I left nothing after reading ta's works. It's like a lot of times we "say" and we "really understand" are completely different things.
All along, the articles in Wulitou series are paranoid, but at the end of this article, I still want to be neutral. After all, I can't kill myself with a stick. I just hope that everyone will remember not to drink too much, understand moderately, use slang reasonably to refine the value, and make designs that look valuable but are actually valuable.
Author: Ye Qi, senior designer of cloud music; Wechat official account: set up words with rumors.
The title map comes from Unsplash and is based on CC0 protocol.