The ice pier that was once "hard to find" entered the countdown of "offline".
According to the franchise agreement between BOCOG and the licensed manufacturers, from July 1 day, all kinds of licensed products of the 2023 Beijing Winter Olympics, including ice shield dolls, will stop production and continue to be sold until September 30. In other words, starting from 10, the licensed products of the Winter Olympics, such as ice pier dolls, will stop being sold offline.
Offline promotion fever: some ice pier plush toys buy one get one free.
According to the franchise agreement between BOCOG and licensed manufacturers, June 30th is the last day for franchised enterprises to receive anti-counterfeiting labels, that is, from July 1 day, all licensed products of the 2023 Beijing Winter Olympics, including ice shield dolls, will stop production, and offline retail stores will officially stop selling ice shields and other licensed products on September 30th. The specific time will be adjusted according to the rental time and operation of each store.
The staff of Yin Chang Building's Winter Olympics franchise retail store said, "The souvenirs such as ice pier plush toys, badges and key chains in the store are all buy one get one free, and the blind box is 60% off, so the goods are relatively complete." The staff said that the store will extend its business hours until 8: 30 tonight and officially close on June 65438+ 10/day.
With the offline suspension of sales, the licensed retail stores of the Winter Olympics also ushered in a wave of buying peaks. According to the sales staff, many ice-pier enthusiasts have recently entered the store to buy licensed goods for the Winter Olympics.
Gold-plated IP and authorized souvenirs contributed 654.38 billion yuan to Longyatu.
Longyatu is a licensed souvenir retailer for the 2023 Beijing Winter Olympics and Paralympics, and also a licensed manufacturer of non-precious metal products such as badges and key chains, plush toys and precious metal products. In this Winter Olympics, Longyuan Yatu was approved to design and produce nearly 700 licensed products, including a series of hot-selling products, such as "ice piers and snow plush toys, blind boxes, modeling handhelds, ornaments, crystal balls, badges, precious metals, colored ice piers and so on.
Yuan Yatu's semi-annual report shows that in the first half of 2023, the operating income was 654.38+94.6 million yuan, a year-on-year increase of 654.38+008.85%; Realized a net profit of 654.38+0.74 billion yuan, a year-on-year increase of 20.645438+0%; After deducting non-profit, the net profit returned to the mother 1.7 1 100 million yuan, a substantial increase of 283.0438+0%.
Wentou Holdings is a cultural and creative listed company with film, television and games as its main business. The company has the franchise right to produce precious metals, handicrafts and ceramics derived from the Winter Olympics, and the franchise right to retail all the derivatives derived from the Winter Olympics.
The semi-annual report of Wentou Holdings shows that the Beijing Winter Olympics Organizing Committee authorized the animated film "Our Winter Olympics" to be shown in the national cinema, which won more than 65 million yuan at the box office; As for the franchise business of the Winter Olympics, in the first half of 2023, we cooperated with 13 contracted manufacturers, and * * * realized sales income of 43.4282 million yuan.
Behind the popularity, "because it looks good, it is seamlessly connected with business."
Among the 58 16 works from 35 countries, Bing Dun stands out all the way. On September 65, 2009, at 438+07, the ice pier based on a panda with an ice ribbon shell was officially declared as the mascot of the 2023 Beijing Winter Olympics. With the opening of the Winter Olympics, the popularity of ice shield soared, and it often occupied the hot search list in Weibo.
In addition to topicality, derivatives related to ice piers are also extremely hot. There was a long queue at the door of the offline flagship store, and online goods were quickly sold out. For more than two months in a row, "one pier is hard to find."
Talking about the success factors of Ice Wharf, Cao Xue said that there is a logical progressive relationship between culture, artistry and commerce, and the seamless connection of the three can produce good works.
Culture refers to content, and artistry refers to means. "We want to tell the story of China, not just the story of China." Cao Xue said that pandas are part of China culture. The design team printed out hundreds of panda pictures and posted them on the wall, not imitating them, but separating them. The ice shell panda model of the ice pier has passed the weight test at home and abroad.
Related Q&A: Is Wentou Holdings a state-owned enterprise? Wentou Holdings is a state-owned enterprise. Among the top ten shareholders of Wentou Holdings, Beijing Wenzi Holdings Co., Ltd. accounts for 20.35% of the total share capital. Wentou Holdings is a joint-stock company and a listed state-owned holding enterprise. It was incorporated in Shenyang Administration for Industry and Commerce on April 1993. The original legal representative was Zhou Maofei, and now he is Zhao Lei. The company's business scope includes industrial investment, investment information consulting, film and television cultural information consulting services, etc. I. Basic concepts of state-owned enterprises In international practice, state-owned enterprises only refer to enterprises invested or controlled by the central government or the federal government of a country. In China, state-owned enterprises also include enterprises invested and controlled by local governments. The will and interests of the government determine the behavior of state-owned enterprises. As a form of production and operation organization, state-owned enterprises have the characteristics of both profit-making legal persons and public welfare legal persons. Its profitability is reflected in the pursuit of maintaining and increasing the value of state-owned assets. Its public welfare is reflected in the fact that the establishment of state-owned enterprises is usually to achieve the goal of national economic regulation and play a role in coordinating the development of all aspects of the national economy. In particular, it is pointed out that in China, apart from the central enterprises in a broad sense and a narrow sense, the responsibility of a single central enterprise in the process of national social and economic development is quite special. These central enterprises are directly managed by the State Council and belong to the ministerial level. 2065438+February 2005, the Fifth Plenary Session of CPC Central Commission for Discipline Inspection released an important signal that state-owned enterprises represented by central enterprises will become an important "battlefield" to promote the anti-corruption struggle. Second, the status of state-owned enterprises has a certain administrative nature. Due to historical reasons, the classification of state-owned enterprises in China is quite complicated. In international practice, enterprises that invest or hold more than 50% of state-owned assets are state-owned enterprises; State-owned enterprises in Chinese mainland and Taiwan Province generally refer to enterprises invested by pure state-owned assets. Of course, the law also regulates state-owned enterprises. 1978 before the reform and opening up, even at the end of the 20th century, state-owned enterprises were always supported and fostered by the government. The establishment of state-owned enterprises, in which a large part of government tax revenue is invested, has led to the establishment and emergence of a large number of state-owned enterprises. Some state-owned enterprises were transformed from the original government departments, such as China Telecom and China Mobile, which were originally the Ministry of Posts and Telecommunications, and later reorganized in the late 1990s and early this century. China's state-owned enterprises are unincorporated economic organizations whose assets are owned by the state and registered in accordance with the Regulations on the Administration of the Registration of Enterprise Legal Persons in People's Republic of China (PRC). The main body of invested assets is the state-owned assets management department, that is, state-owned enterprises.