Press release is the most important and basic weapon for corporate public relations communication. With the development of online media, online news has become one of the most important windows for consumers to understand enterprises and products. Wisdom and beauty new media follow three words in network news communication: "new, first, frequency".
"New" means that the concept of online news should be novel and the title should be novel and eye-catching. The company's own new products and news are limited, and may not be concerned by the media and the public. Network news communication needs stronger planning power, fully grasp social hotspots and readers' interests, and create event hotspots.
"The first" is that the entrance should not be too deep, and we should strive for eye-catching areas such as the home page and the first screen, because the entrance determines the reading volume of the article.
"Frequency" means that online news should maintain a certain frequency, and Google pages and Baidu News should take the lead in paying attention to newly published articles, so as to ensure that information will not be overwhelmed.
Community (BBS) marketing
Network community (including BBS, post bar, etc. ) is a very open speech platform. The popularity of a post can be seen at a glance by clicking reply. Simple enterprise promotion posts or product advertising posts, or deleted or with low clicks, are basically invalid. Zhimei New Media summed up a set of methodology and tools of "seven swords of emotion", seized the hot spots on the Internet, stimulated the emotions of netizens, and finally made posts with brand and product information actively recommended to the homepage of the website, and reprinted by print media and television. So as to achieve the spreading effect of stirring up a thousand waves with one stone.
blog marketing
Blogs and forums are similar, and both are platforms for netizens to speak freely. The difference is that blogs are more authentic, credible and accurate than forums, but not as open as the latter. Internet public relations can make well-known bloggers play the role of "opinion leaders" and let them express their views and opinions on a topic or even a new product. Although these information publishing points are scattered and independent, they can undoubtedly form a great influence when they are concentrated.
Zhimei New Media uses the Web 2.0 platform to help enterprises shape favorable public opinion and spread product advantages.
Interactive topic
Interactive topic is a promotion form that integrates Web 1.0 information release and Web 2.0 online interaction, and integrates all forms such as advertising pictures (including Flash), news, product draft, video, blog post, forum interaction, voting, etc., thus presenting rich and three-dimensional all-round information to netizens and leaving a deep impression. Cooperate with online activities, search optimization and other auxiliary means to maximize the influence of communication.
Network interactive activities
"No interaction and no network", the core elements of new media public relations are interaction and sharing. Network interactive activities can not only show the brand concept and product information of enterprises in all directions, but also meet the hot topics and social hotspots of netizens, and finally make the information of enterprises or products widely circulated in the continuous participation of netizens. This model shortens the distance between enterprises and consumers, makes enterprises, media and readers win-win, and achieves the purpose of attracting netizens and expanding their influence.
Network event marketing:
By planning, organizing and using people or events with news value, social influence and celebrity effect, the network is used as the communication carrier to attract the interest and attention of the media, social groups and consumers, so as to establish and improve the visibility and reputation of enterprises or products, establish a good brand image, and finally promote the sales of products or services. Zhimei New Media has planned a series of network hot events, such as "stingy man buys a car with a monthly salary of 3,000 yuan", "Ruiying girl", "showing off the rich cat", "female white-collar workers in CBD tie themselves to the cross", "literary youth in 1983" and "post-80 s art department", to help customers achieve high exposure and high attention, while ensuring the controllability of the development of events.
search engine optimization
The primary search engine optimization idea is to only let the enterprise's website or mall appear on the first page of netizen search, which is like forced sales promotion. If you can't impress consumers, sales will be even less. More advanced search engine optimization is to find out the keywords that target consumers pay attention to, and design the search target content (such as articles or topics) in a targeted manner. After the content touches the hearts of consumers, it will naturally achieve sales.
Network marketing game promotion
Provide the most popular and suitable online game cooperation scheme for enterprise products and brands, and help enterprises and brands greatly enhance their brand awareness and reputation through online games platform, thus increasing product sales. Main methods: game implantation promotion, offline promotion, game development promotion, etc.
Multimedia (video, pictures, etc. ) marketing
Entertainment and humor are the eternal themes of the Internet. Watch more relaxed videos and pictures, which are more easily welcomed and reprinted by netizens. Zhimei New Media is good at planning and making hilarious and humorous videos, and cleverly embedding customer information into them, so that netizens can have a deeper understanding of customer information while relaxing. In addition, comic pictures have become a unique and effective marketing model.
Network crisis public relations
Poor management, peer competition, malicious destruction or external special events often make enterprises and brands face serious trust crisis. Use network public relations to minimize the crisis, eliminate the negative impact, and launch new image public relations for enterprises and brands, so that enterprises and brands can turn crisis into safety and turn crisis into opportunity.
Industry analysis/competition &; Consumer demand and opinion survey
Sun Tzu's Art of War said: "Know yourself and know yourself, and you will be invincible." Enterprises need to understand the media reports on their own information, especially the negative information found in the shortest time, and respond quickly to minimize its harm. Zhimei New Media will monitor the latest developments of the industry and competitors, and give professional analysis reports to provide strategic decision support for the marketing department of the enterprise.
Traditional public relations service
In addition to new media marketing services, Zhimei New Media also provides traditional media public relations services for enterprises. It mainly includes: brand strategy implementation and support, internal marketing, activity planning design and implementation, publication website design and promotion, media relations maintenance, crisis management, marketing management consulting, corporate image packaging and product promotion.
Media accounting cooperation
Build a shopping platform with the media, and the two sides will share the sales benefits to achieve * * *. Du Ya
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JAC Ruiying spreads current events and hot spots through the Internet.
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Hengxin diamond
IDo brand and product promotion case Chimay is a famous monastery beer brand in Belgium.
10km away from the famous "Zhimei" town10km, there is a Trabue brewery with very successful commercial operation. The monastery was established in Ercis in 1850, and was eventually sold because the farm lacked enough food to fund the monastery. By 1862, the brewery reopened. The monks who seem to have a boring life have brewed a masterpiece of beer. 1862, the monks of Zhimei produced the first batch of beer, which was brewed naturally, fermented and then bottled according to the tradition of ancient monks. Today, this brewery has developed into a model of modern winemaking art, where modern technology still respects the valuable winemaking knowledge of monks. Chimay beer brewed by Notre Dame de Scotmont Monastery is the best-selling trapp beer and the first monastery to cross the commercial market in the name of trapp School.
Products are divided by wine label color: red label is the most common, with faint sweetness and cinnamon flavor; White label has strong taste, bitter taste, strong spice taste and heavy body, which is an intermediate product of Chimay. Blue Label is Chimay's top work, also known as "Grand Reservation". It is hard to believe that the rich flavor and taste are expressed by beer. Zhimei blue beer and red beer belong to monk dark beer. It is best to drink at the temperature of the wine cellar (10- 12 degrees Celsius, 50-54 degrees Fahrenheit).
Zhimei Sanlian Beer (white bottle cap) is best to drink in an iced state (6-8 degrees Celsius or 42-46 degrees Fahrenheit).
All three kinds of beer should be slowly poured into a special goblet by hand, leaving the height of cm in the bottle. Make sure the glass is completely clean, with no traces of grease or detergent. The residual yeast sediment at the bottom of the bottle is produced by the second fermentation of Zhimei.
After bottling in police tactical unit, the taste will get better with the years. This is why the label should indicate the year of brewing. Origin: Belgium packing capacity: 330ML, bottled 750ML.
Alcohol composition: 7% (red hat), 8% (white hat) and 9% (police tactical unit).
Suitable drinking temperature: 6-8℃
Shelf life: at least five years.