Basic steps of enterprise culture construction
If the enterprise is compared to a person, then culture is not only the blood that nourishes the body, but the soul attached to the body. Although invisible and intangible, as long as various methods and means are constantly adopted in the work of enterprises, this god-shaped building with dynamic and static infiltration and combination of reality and reality can be built.
In many years of consulting experience in industrial enterprises and enterprises, we have summarized a set of effective methods and processes for corporate culture construction.
The first stage of investigation and analysis
Without investigation, there is no right to speak, because corporate culture is not a person's activity, but a group's attribute. Only by analyzing and summarizing the core values and behavior habits of the group in the research activities. In order to find the most source, core and basic factors.
First, investigate and analyze the development process of enterprises. It is mainly to investigate and analyze the history of material and spiritual development of enterprises, and to explore valuable cultural wealth from the development process as a reference point for corporate culture construction.
Secondly, the development strategy of the enterprise. The construction of enterprise culture should stand at the height of enterprise strategy.
Third, the industry background and regional characteristics of the enterprise.
Fourth, the enterprise development environment. Here mainly refers to the political, economic, cultural and social environment in which the enterprise develops.
The second stage planning and design
This is a brainstorming moment when human beings think and God laughs. Gorgeous words and philosophical slogans have witnessed the wisdom and experience of the planners, but the following must be done.
(1) corporate culture planning and design should adhere to the following principles:
First of all, the principle of seeking truth from facts. The planning and design of corporate culture should be based on the objective reality of the enterprise and cannot be imagined out of thin air. Planning and design can not be higher or lower than the current situation of the enterprise, otherwise employees can not participate in the construction of corporate culture at all, corporate culture itself can not be realized, and the "emptiness" of corporate culture itself is more obvious.
Secondly, the principles of comprehensiveness and emphasis. Corporate culture should be comprehensively planned and designed according to the actual situation, but it should be focused in the construction process.
Third, planning and flexibility. Planning and design is a scheme. In the process of construction, the general framework cannot be changed easily, but it can be changed according to the actual situation.
(2) A complete corporate culture construction plan needs to include eight aspects of corporate culture construction, namely, spiritual culture, material culture, institutional culture, behavioral culture, management culture, marketing culture, brand culture and learning organization. The basic content of planning and design is also around these eight aspects, but the focus of planning and design is spiritual culture and learning organization.
(3) Discussion and demonstration
Practice is the only criterion for testing truth. No matter how clever the plan is, it must be implemented, otherwise it will be a slogan and a dead letter.
The enterprise culture of planning and design needs to be demonstrated, mainly from two aspects: theoretical demonstration and practical demonstration.
Theoretical argumentation is mainly conducted in the form of forums.
Practice demonstration should be combined with the specific situation of enterprises, and can be tried out in a regional or comprehensive way; You can try out part of the planning and design, or you can try out all the contents.
(4) Dissemination and promotion
A good corporate culture construction plan needs publicity and promotion, mainly internally and externally, in which internal publicity and communication are the key points.
Internally and externally, make use of all available means for publicity and communication, such as lectures, karaoke competitions, publicity columns, internal publications of enterprises, outdoor development, etc. And use all kinds of media for publicity, especially the rapid development of online media in recent years.
(5) Evaluation and adjustment
In the process of construction, it is necessary to constantly fine-tune the construction plan. Evaluation and adjustment are also phased, which can be carried out regularly or irregularly. Then optimize and solidify, form unified values and thinking behavior patterns within the enterprise, and realize the phased vision of the enterprise step by step.
The above is the basic process of corporate culture construction. No matter which process is designed, we must "seek truth from facts", so that the designed corporate culture can have vitality, realize the landing of corporate culture and realize the role of corporate culture.