With the development of Internet, computer and mobile communication technology, China's group informatization has already possessed the most basic technical conditions. The key is how to promote the informatization process of the group. To truly implement the Group's informatization and make it play its due role, it needs end-to-end professional services, including demand guidance, network planning, project implementation and subsequent personalized services.
First, the Group's information needs and status quo
Group informatization is a process in which enterprises use modern information technology to continuously improve the efficiency and level of production, operation, management and decision-making through the development and utilization of information resources, thus improving the operational efficiency and competitiveness of enterprises. Its core is to reduce costs and improve management level. Group informatization includes product design informatization, production process informatization, product/service informatization, sales informatization, management informatization and decision informatization. Informatization is the general trend. There is a big gap between China and developed countries. The overall proportion of informatization in China Group is very low. The survey shows that in China's economic composition, the number of small and medium-sized enterprises accounts for 99% of all enterprises, while the proportion of enterprise-level informatization of small and medium-sized enterprises is less than 3.8%.
Informatization is the only way for the development of the group. According to the development forecast from the 11th Five-Year Plan to 2020, the Internet and its applications continue to develop rapidly, and the networking level of computer applications has improved significantly. In 2005, the number of computers installed in China exceeded 60 million, and the degree of networking reached 30%-40%. The number of netizens has reached 1 100 million. In 20 10, the installed capacity of computers in China exceeded 1 100 million, and the number of netizens exceeded 200 million. Computer network facilities have been further improved, and the bandwidth and data transmission speed have been significantly improved. In 2020, the number of computers installed in China will exceed 200 million, and the number of netizens will exceed 400 million, accounting for 25%-30% of the total population. With the development of Internet, computer and mobile communication technology, China's group informatization has already possessed the most basic technical conditions, and the key is how to promote the process of group informatization.
Group information needs vary widely. In the process of long-term practical experience accumulation, enterprises will become more rational, and their needs will be more pragmatic and personalized. Only by correctly grasping the information demand characteristics of group customers can we adapt to the demand, adapt to local conditions and develop together with enterprises. Group informatization construction is a systematic project. Its emergence and development is a step-by-step process, which is the basis and condition for fundamental changes in the original property right structure, organizational form, operation mode and interest pattern of enterprises. Applying information technology to improve enterprise management is essentially a process of concept innovation, system innovation and mechanism innovation. Just like climbing a mountain, climb to a new height bit by bit.
Group informatization is a relatively complicated process. To truly implement the Group's informatization and make it play its due role, it needs end-to-end professional services, including demand guidance, network planning, project implementation and subsequent personalized services. Only by making professional services run through every link of informatization implementation can informatization be truly successful. This is the special demand that informatization is different from other products.
Through the investigation of professional organizations, the main factors restricting the informatization development of the Group at present are:
1, lack of information knowledge and experience;
2. Lack of corresponding capital investment;
3. Lack of professional IT personnel;
4. Lack of information awareness.
Only by breaking through the above bottlenecks can the Group's informatization construction be meaningful.
Second, group informatization needs excellent solutions.
To realize the informatization of the group, we must first have the informatization solution of the group. The demand of group informatization is constantly changing, and the investment of group informatization is limited. Many factors such as maintenance management, training, operation and service inheritance in group informatization construction show that group informatization needs an integrated solution, not a simple product. So, what characteristics should an excellent solution have? We think: first of all, she must have the characteristics of smooth expansion, stability, safety and reliability of software and hardware; Secondly, she should also have a customized process and business, so that the group can solve most of the personalized needs by itself; Thirdly, its business functions should be modular, flexible in selection, online upgrade and remote maintenance, ensuring the response speed and low-cost maintenance of services; Finally, the ease of use of its functions is also very important. It is necessary to reduce the use threshold and training cost as much as possible. The initial investment of the solution should be low, and the later investment can be increased smoothly, reducing the pressure on the Group's informatization investment. The solution should also be able to be replicated across industries and be suitable for large-scale promotion. Only with the above conditions can it be called an excellent solution.
For example, according to the needs of business development and related technological progress, a group has developed from internal office and service marketing of SMS to customer care/product promotion of MMS in recent three years, and then established a mobile publicity portal of the group by using WAP technology. In the next two years, it is planned to use technologies such as IVR/VOIP/IMS to fully realize the communication and information service needs of the Group. If it is a single product, she needs a variety of products and inputs, but if there is an excellent integrated solution, she only needs a platform, and the smooth upgrade and expansion on the platform can meet her needs. An excellent solution can save investment for enterprises, improve implementation efficiency, and has inheritance in maintenance, management and operation.
Third, create a big environment for group informatization.
First of all, policy orientation is the key to group informatization. The state attaches great importance to the informatization construction, and the policy formulation includes: "Informatization is an inevitable choice to speed up China's industrialization and modernization", "We should persist in promoting industrialization with informatization, and promote informatization with industrialization", that is, the so-called "Belt and Road", and we should embark on a new industrialization road with high scientific and technological content, good economic benefits, low resource consumption, less environmental pollution and full play of human resources advantages. As we all know, enterprise informatization is a very important content in China's informatization construction. To take the road of new industrialization, enterprises must realize informatization. A survey of 100 enterprises in China by the State Economic and Trade Commission shows that enterprises can invest 1 yuan to carry out information transformation, which can bring economic benefits of 1.6 1 yuan to related industries. .
Secondly, organize various large-scale informatization activities, provide a platform for the group to enjoy and exchange information, and create an atmosphere in which informatization is the trend and direction of the group. Informatization activities include: exhibitions (such as Beijing International Communication Exhibition, Shenzhen Hi-Tech Fair, Guangzhou SME Expo, etc.). ), information forums (such as high-tech fair mobile information forum, China Expo SME information forum, etc.). ), informatization promotion meetings, special seminars (government informatization authorities, industry authorities, industry associations, operators, informatization solution partners), Guangdong Mobile informatization training projects, etc. Facts have proved that these informatization activities vividly show the charm of informatization and stimulate the group's interest and determination in informatization.
Third, the three-dimensional publicity of information is also an indispensable and effective means to create an information environment. For example, related TV channel information lectures or expert interviews; Relevant newspapers dynamically report information activities; Newspapers and magazines series information soft-text publicity; Information professional websites and forums; Information experience area, etc. Through these propaganda, the group leaders and information-related personnel are subtly influenced, which encourages the group to promote the information process.
Fourth, innovate the marketing service mode.
Group informatization can not only improve the management level of enterprises, but also improve the overall image and market competitiveness of enterprises. After China's entry into WTO, China enterprises have to face not only domestic competitors, but also global market competition. In this environment, the traditional management mode of "millet plus rifle" is difficult to meet the needs of market competition, and even if it can win, it will cost a considerable price. Moreover, in international cooperation, the informatization level of enterprises will directly affect the confidence of partners in enterprises and the evaluation of their comprehensive strength.
Group informatization is a systematic and complicated project, which is absolutely different from the marketing and service mode of a teacup or a TV set. In view of the low level of informatization in China Group, an innovative marketing service model, namely expert marketing service model, should be adopted. Group informatization needs expert marketing first. The so-called expert marketing refers to the need for an information-based professional marketing team to help the group get professional counseling and consultation from the concept of information, related knowledge, benefits and impacts brought by information, information planning to specific needs and applications. In the meantime, it is also necessary to provide appropriate solutions for the needs and demonstrate the functions and business. This kind of marketing needs high-quality professionals to be competent and only this kind of marketing service can be provided.
Professional service is also essential, otherwise it is likely to be anticlimactic. Professional services include engineering implementation and application implementation of information solutions, group training including operation and maintenance management, and a set of professional full-time services such as timely handling and solving after-sales related problems, customer return visits, collecting customer opinions, and continuous optimization and improvement. Only through this professional service can we ensure the successful implementation and application of informatization.
Verb (abbreviation of verb) conclusion
In the next 20 years, the Group's information demand will show a rapid growth trend. Its sound development needs the input and mutual cooperation of various social resources, including the government's policy support and guidance, the positive response and support of the competent departments of various industries, the publicity and cooperation of various media, and the innovative solutions and professional marketing and services of various information solution providers. Only in this way can the informatization of the Group advance steadily and rapidly, catch up with the informatization level of developed countries and promote the development of the Group.