1, Geely won Volvo with a leveraged buyout of1800 million yuan. Compared with Volvo, Geely is just a company with a short history of 20 years. It has been making cars 13 years, mainly producing low-end cars. However, Volvo has a history of nearly a hundred years, its net assets exceed/kloc-0.5 billion US dollars, its brand value is nearly/kloc-0.0 billion US dollars, and it has 65,435 employees worldwide. Capital, region, culture and the great complexity of Geely's pioneering transaction as a private enterprise in China automobile industry.
2. Around 2008, due to the impact of the financial crisis, the global automobile market was depressed, and Ford's business was bleak and it was heavily in debt. In 2007-2008, * * * lost $654.38+0.5 billion. Debt is as high as $26 billion. Ford's Aston Martin, Land Rover and Jaguar were sold one after another (in 2007, Aston Martin was sold to a consortium headed by British entrepreneur DavidRichards at a high price of 479 million pounds (about 765,438+63 million yuan)). In March 2008, India's Tata Group invested $2.3 billion to become the new owners of Jaguar and Land Rover, and the Volvo brand was also in trouble.