Today's headline advertisement. The file extension of encoded image stored in jpeg file exchange format.
Today's headline advertisement
The first trick to win: keep up with the development trend and find the right quality traffic.
According to the data of the National Bureau of Statistics, the central and western regions are regions with rapid growth in real estate sales: in March, the national real estate development investment increased by10% year-on-year; The sales area of commercial housing increased by 3.6% year-on-year, of which the sales area of residential housing increased by 2.5%. From the perspective of policy regulation, it is difficult to relax the administrative regulation of the real estate industry, and the easing policy of the third and fourth lines is expected to withdraw.
While grasping the above trends, we need to grasp these important traffic nodes: Jinchun March, Jinjiuyin 10, and their promotion effect is very obvious.
The second measure to win: allocate the budget reasonably for different groups of people.
Judging from the crowd in the real estate sales industry, men have an absolute advantage, and most of them are highly educated. 20-39 years old is the golden age to buy a house. The target group pays more attention to the quality of life, and the information they pay attention to is mostly knowledge and word of mouth.
Today's headline advertisement.
The third measure to win: establish account structure and analyze creative data. We select three typical customers of different orders of magnitude in the industry for analysis, and find that among the creative forms of real estate customers, three pictures account for the absolute number, followed by big pictures, and video and single pictures account for a relatively low proportion.
The fourth trick to win: from the perspective of transformation, enhance the attractiveness of creativity and new product combinations, and seize the traffic dividend.
From the creative point of view, 100% material is hard and wide, emphasizing scarcity and uniqueness, such as "limited places", "how can I miss it", "scarce housing" and "X sets only. For the three-picture big picture, it reflects the exquisite real scene+indoor effect picture, and the picture can be native or hard and wide. Photo caption: real estate name+selling point (price advantage, additional advantage).
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