First, the origin of the loan intermediary
Lending institutions can be said to be an industry that is currently at the forefront. This seemingly low-end industry does not require high academic qualifications and high professional skills, but there are indeed many people in this industry who earn money. For example, helping borrowers apply for a loan of 500,000 yuan, and the settlement agency fee is 4 percentage points, and the income will reach 20,000 in just a few days. It is also profiteering that has spawned many industry chaos, such as opaque charging prices, price increases in the middle, and buying and selling customer information. Let this industry gradually stigmatize.
Loan intermediary originated from the information asymmetry between borrowers and borrowers. On the one hand, there are many bank loan products, and even the interest rates and requirements of different branches and sub-branches of a bank are inconsistent, so it is difficult for ordinary borrowers to find suitable loans from financial institutions in a short time. On the other hand, due to cost control and lack of direct customer acquisition ability, financial institutions are highly dependent on loan intermediaries to acquire customers in personal and small and micro enterprise loans. Therefore, the main reason why loan intermediaries can exist is that the information of borrowers and lenders is inconsistent.
Second, the classification of loan intermediaries.
There can be at most three kinds of intermediaries from customers to financial institutions: customers-brokers-dealers-lending institutions-financial institutions (real investors).
1, loan broker
A loan broker refers to an intermediary who simply introduces customers to financial institutions. Their role is to introduce borrowers to institutions that can borrow money according to their qualifications and credit status. When customers lack information or the conditions do not meet the requirements, they will also help customers create some false information. The profit model of loan brokers is to charge customers loan service fees (intermediary service fees, consulting fees, etc.). ), often 2%-4% of the loan amount. However, this market is chaotic, and many people's mentality towards customers is a one-shot deal, so many intermediary service fees are as high as 10%.
2. Product distributor
Channel dealers and financial institutions usually have formal cooperative relations. When they become financial institutions, they often have to pay a deposit to finance and bear the responsibility at the bottom. This is to provide false information for channel providers, jointly provide customers and prevent fraud risks. At the same time, financial institutions need to return commissions to channels, and commissions are also the main income of channels. The threshold for becoming a channel provider of various financial institutions is not high. As long as you register a company and then pay hundreds of thousands of deposits to financial institutions, you can generally be shortlisted.
3. Lending institutions
Lending institutions are very different from the first two types of loan intermediaries. Lending institutions do not rely on poor information, but on product design and customer acquisition ability. The reason for this is that traditional banks do not do well in the field of small and micro business, because banks do not attach importance to it, because small and micro spend energy, but the amount is small, so they do not make big assessment indicators. In addition, the bank's own ability is insufficient to contact and serve a large number of small and micro customers in a low-cost way.