Characteristics of successful female entrepreneurs
Many female entrepreneurs are not so confident in the process of starting a business, and may encounter all kinds of difficulties and obstacles, but gender should not be one of the factors that hinder their development, and personality is the key factor that determines whether a person can become a successful entrepreneur. Self-confidence is an indispensable part of women's entrepreneurship, whether it is to start a company or lead a team. How much more does the founder need to succeed? Conceit? Conceit also needs humility, so that you can realize that water can carry a boat and overturn it.
? Asking for help? Not weak
In starting a business, they know their own strengths and are good at giving play to their own advantages. In the early stage of starting a business, women will look for partners according to their own entrepreneurial conditions and experts in certain fields according to their own ignorance to build a strong team. They will take the initiative to contact other people in the industry and exchange experiences, thus gaining valuable opinions.
All this time. Asking for help? Often considered weak or incompetent, it is not shameful. Even if you are not standing on the shoulders of giants, three heads are better than one Zhuge Liang. At the same time, women entrepreneurs have the characteristics of perseverance and shrewdness. In fact, their psychological endurance far exceeds that of men. The ability displayed by women is unprecedented in the field of entrepreneurship, and entrepreneurial women have a brighter future.
The time for women to start a business is very special. Of course, we can't avoid the instinct of women to have children, so they usually choose to start a business before having children, or consider starting a business after the children grow up. So many women can better balance the relationship between family and work. However, this is not a simple matter, it requires strong multi-task coordination ability, and female entrepreneurs are better at finding the fulcrum between priorities, thus quietly winning. In the meantime, what if their other half can? Rock solid? Supporting them sincerely will obviously be more beneficial to their entrepreneurial career.
Be a standard setter, not a follower.
So, why do failed female entrepreneurs fail? Of course, this is a false proposition, because first of all, I think entrepreneurs are never losers. When the business model is unsuccessful, entrepreneurs can choose to transform rather than give up. Only giving up is a failure. If you persist, you will always find what you want, so entrepreneurs will not fail. This is also the value that Zhenge has always had.
Unfortunately, although the overall environment is improving, many start-ups still have a long way to go in diversifying their team members, and it is not easy to change the status quo. In the male-dominated field, women are always afraid of breaking traditional thinking, paying too much attention to other people's eyes and limiting their opportunities. Although more and more women are considering starting their own companies, the current environment still discourages them: only 3% of the investment is invested in women entrepreneurs' companies. But when we have a business environment that helps women succeed, the whole industry will change dramatically.
These female founders are more engaged in consumer goods industries such as e-commerce and less engaged in software service industries such as SaaS. The reason why there are few women in the software industry is that they like products, but not all women are interested in pure software products, just as most men do not try to understand the difference between foundation and cream, they prefer to choose a platform close to their lives. Women are naturally intuitive, which can make them think quickly and be more sensitive to market opportunities. Therefore, female founders should learn to trust their intuition, not industry standards, and strive to become standard setters, not industry followers.
Like many other fields, the field of entrepreneurship was initially dominated by men, but powerful women like elizabeth holmes, Julia Hartz, Haley Barna and Li Jiawei are rapidly becoming important roles in this industry. The development of the times has brought unprecedented freedom to women in their choice of lifestyle. More independent women bravely pursue the life they want, and we will welcome more female entrepreneurs in the future.
What is the key to the success of women's entrepreneurship?
Because in our consulting business, some of them are consulting management for American industries.
Found that this industry is a women's group. When we were invited to 138 website to write cases and marketing articles for them,
Found many problems. In fact, as a marketing consultant, it is very simple to look at the structure of the beauty industry. If the enterprise goes to an agent, the agent will develop the store again. Another is that enterprises and chain design directly develop stores together. So far, the cooperation mode of enterprise chain consultants.
With the consultant of Glacier Flame, we quickly found the bottleneck and solution of this industry. Then, let's use this topic to promote the success of women's entrepreneurship. Get to the point:
How to succeed in female entrepreneurship?
It is much more difficult for women to start a business than men. We often have an old saying that no woman can't do it well, and no man can't do it. Therefore, this sentence is to describe a state of women's career, that is, emotional, delicate, non-persistent, and many problems. This is all caused by women's own comprehensive factors. For example, when we entered the terminal stores and clubs of Meiye, we found that they would do a very good job in the layout, decoration and details of the stores. However, the long-term design is not clear. Sometimes, our consultants will design a vision for them, and we often hear the answer: do it now. This is very fatal. There's no point! Time is wasted!
First, find excellent consultants.
With the help of consultants, you will quickly understand the main points of the course contents such as marketing management psychology, because as long as you have these contents, they are necessary for business. Without these devices, it is easy to fall into disorder when opening a store!
Second, establish the concept of priority.
This is very important. When we look at a beauty shop, we must know what is most important to the shop. Clothing or beauty shops. Management is mainly about customer volume, individual customer consumption, as well as the rate of entering the store and the sales of foreign orders! Design blogs, card systems and customer files around this theme. These are all very important jobs. As a woman, especially if she has a family and children, she is often distracted at this time. Fortunately, opening a shop is often not so busy, but you can do something you can while working. However, opening a store is indeed a cause, because if it is not managed well, not only will the investment not be recovered, but it will also lose money. This is a lot of pressure.
Secondly, professional mentality is very important. Since the investment has been made, there will be little room for development if it is only aimed at supporting the family. Many women say that starting a business is just for fun. I think this is irresponsible. All the shops that played later were closed. Career is to have clear values and mission. For example, clothing helps women build temperament and improve their living conditions. Beauty salons help women solve problems such as spiritual improvement, healthy and beautiful skin, and increased self-confidence. Giving a kind of love is a responsibility. The second is to make money.
Case, now most of the branches, especially the old ones, are oriented to making money, and as a result, there will be a phenomenon of pulling out the seedlings to encourage them. The result is no loyal customers. Can business be good in the end? Doing business is buying and selling. In fact, there are many subtle factors, but these factors are beyond the laws of nature. The first is the law, and feedback is the law.
Therefore, when women have no experience, they must have the guidance of a counselor, and at the same time, they must be seriously consulted. Sometimes, our customers are very smart, and after a period of guidance, they play racing by themselves (figuratively speaking). The result is still a problem.
Third, first understand, practice and experience reinvestment.
Most entrepreneurs come to invest at once without industry experience, and often find reasons for themselves, saying that many enterprises and undertakings are not entrepreneurs themselves. In fact, many entrepreneurs we see really stay in the front line. Therefore, there is no stable heart to understand and practice, and then to confirm that you like it and can grasp it. Make sure you understand cost accounting. Reinvest. Because investment needs return, and return needs to be paid. If you don't follow these, you are blindly investing. Many people think that they have learned, and learning does not mean that you can control it. Generally speaking, it is best to know the consultant before investing.
Fourth, be good at communicating with women.
The target customers of many female enterprises are women. And our research found that many women don't like dealing with women. This is very contradictory and fatal. If you do business and don't like your customers, can you do this well? Actually, it's not quite like your industry. So, whether you like it or not, you should gradually like your customers! Women's communication is very complicated, but it is not difficult, as long as you know a little about psychology and then know all kinds of personalities. If you don't understand, just pay according to the laws of nature. Treat them as their relatives, such as paying attention, caring, providing professional skin care guidance and so on. There are still many friends who are doing women's careers, but they have invested more in men, which is the reason for their failure. We tell you how to succeed, but in the end, everyone will follow the right guidance!
Fifth, actively participate in social exchanges.
Communication is the premise of building trust. It is easier for people with good interpersonal relationships to do business. Many friends are introverted and have done business, so they also need to improve. This improvement is irreplaceable by others. There are many strange phenomena in the beauty industry, that is, beauty shops are opened, they don't insist on operating and escape the pain, so they go to some companies, and people just want to change themselves. This is very unrealistic. In the end, it can only be self-deception. Therefore, in marketing, we often have a view that we are the root of everything. Go to some activities by yourself. Contact with high-quality contacts. I may not be used to it at first, but I gradually feel that I have become a social person.
Sixth, it is best to have some faith.
This and the key. I have talked with many big shops and clothing manufacturers. Their business fell sharply on 20 13. I was very upset, and later found that there was something wrong with the past business model. In the past, it was the low purchase price brought by centralized large-scale procurement. Now, there is no price advantage. However, it used to be to make money, not to love any clothing business. It belongs to opportunism. There is a similar situation in beauty shops, but 20 13 shops have no chance to fire. Come in to rely on cost, mode, time, marketing, sales and other factors to achieve the final profit, beauty shop costs in decoration, rent, employee wages. Where is the power of faith? Is whether you can persist in doing good deeds, saying good words, doing good deeds and being a good person. You will have some noble people to help you. It's true, I have experience. All accidental feelings are inevitable. Idealism has been proved by some science to have some functions. For example, the law of attraction, everything is successful, and so on. These marginal sciences and behaviors, we must recognize whether they are credible or not! If I were to determine the proportion of success, I think it could account for 50%. That is, people with faith are more likely to succeed. Simply put, mentality * ability = success. Faith can solve the problem of mentality. Of course, many people are hypocrites, which is very troublesome. For example, people are suspicious, insecure and gloomy. Wait, if you have faith, none of this is available.
Seven, establish marketing thinking
Marketing thinking is to maximize value. Do the biggest business with the simplest links. There are many false exaggerations in the beauty industry. It has caused the current stagnation. Enterprises are generally small in scale, agents want to attract investment, and beauty shops worry about customers all day. No marketing thinking. To put it bluntly, it is already wrong. Of course, our glacier flame consultant has established a new model for the old shop and has opened a shop. Upgrade can be achieved. Such as DIY care. Expand regional sales. The success of marketing thinking depends on patterns, rules and rules. Not by personal efforts. Therefore, we often find that many entrepreneurs and successful entrepreneurs feel that they are nothing special or even stupid. And those who are particularly smart have not made any money. That's the truth. Smart people do a lot of things according to their own intentions, and everything is a bone, and they never suffer. No gratitude. It will be a win-win situation in the end. Marketing thinking is to respect the consultant's design and then implement it. Generally speaking, marketing thinking does not focus on a certain point, but whether the whole system is easier to operate, simpler, cheaper and easier. Beauty shops are often the dreams of entrepreneurial women. They spend a lot of time decorating, some of them are as beautiful as palaces, but there are no customers. Finally, I sat in my own palace, and I felt very painful, because when that day comes, I will open the capital. Pay rent and miscellaneous expenses.
So the real cleverness is to borrow money. Respect the opinions and suggestions of glacier flame consultants. Then implement it and then implement it. Starting from yourself and not doing it yourself are all objections. How can it be achieved? Finally, if everyone only speaks well of the shopkeeper, then you will suffer. In fact, many shopkeepers are very good. It is in one's own personality, not out of one's own misunderstanding or misunderstanding in thinking. I often spend a lot of time studying and verifying what I can think clearly in 2 minutes. Therefore, time management and priorities are crucial to women's entrepreneurship.
Eight, family support, and their own persistence.
Glacier flame consulting has always believed that it is right, self-cultivation and family care. This is the foundation of doing business. Righteousness means that everything is good, and everything is good. Your idea is good every day. Look at the water and you will know the answer. Cultivation means learning all kinds of knowledge, and cultivation also includes practice. Achieve the unity of knowledge and action. Family harmony is family harmony. In fact, families don't always get what they want. However, this is our own choice. Choice is a training ground. Life is not perfect, and the most beautiful Venus has its arm broken. So harmony is the right way. Harmony is the need of tolerance. To take 10,000 steps back is to pay less attention to conflicts. Do what you have to do and be yourself.