Company Name: New Marketing Foreign Language Name: New Marketing Language: Simplified Chinese Category: Marketing Supervisor: Guangxi Normal University Organizer: Newspaper Media Group Editor-in-Chief: Guangxi Normal University Magazine Founded: 2003 Publishing Cycle: Monthly Domestic Number: CN45- 1323/F International Number: ISSN 1673-6788 Price. Editor-in-Chief 0 yuan: General Manager Sun Quansheng: Introduction, column, content, advertisement, readers, distribution and new "New Marketing" magazine was founded in 2003, with a foothold in China, a global perspective and a focus on "marketing". It is the only marketing magazine in China with philip kotler and milton kotler as lifelong honorary consultants. "New Marketing" focuses on integrating the excellent resources of the industry, condensing the cutting-edge power of the media, creating a business magazine with marketing as its core, and seeking solutions for the China market. "New Marketing" magazine is determined to become the leader of marketing magazines in China. In 2006, "New Marketing" magazine was rated as "the first print media with the reputation of Chinese and foreign brands rising" by China Brand Research Institute. New Marketing focuses on practical operation, pays attention to enterprise management innovation and innovative marketing, and analyzes and reports new domestic marketing trends, new ideas, new methods and new cases from an international and professional perspective. It is a must-read professional marketing publication for middle and high-level marketing elites, relevant research institutions and people who care about enterprise marketing. After 1 1 year's elaborate creation, New Marketing magazine has indisputably become the first choice for marketing managers in China with its diversified values and profound insights of combining depth and breadth, and has been rated as "the first magazine in China" in the ranking of authoritative magazines in the marketing field. The single issue of New Marketing magazine has a circulation of 210.5 million copies. Its distribution network covers the whole country and has a large number of loyal high-value readers. New Marketing magazine won the honors of "Top Ten Most Popular Electronic Magazines in 20 13", "TOP 100" and "Top 0/00 Most Concerned Journals". "New Marketing" magazine has been holding the 10th "Annual Meeting of Marketing Leaders in China", which is the annual grand ceremony of marketing circles in China. "New Marketing" magazine holds "Marketing Training Camp for New Youth" every month, and comes back with wine and enjoys an ideological feast. "New Marketing" magazine, after more than ten years of efforts, will be brilliant in the future. The column cover report is the crystallization of the editorial wisdom of New Marketing, which integrates excellent editors, captures the marketing hotspots of industry, enterprises and academia, digs deeply and dissects professionally, and reports objectively, neutrally and thoroughly. Observing and capturing news hotspots in all directions, observing, refining, thinking and excavating the marketing strategy and vision behind marketing events. Sharp leaders' high-end dialogues show the business wisdom of top people, and marketing stories outline the colorful lives of business people, condense the marketing essence of elite people and enjoy their wisdom resources. Cool marketing looks at the world with innovative eyes, pays attention to emerging business models and marketing models, and presents the latest and most cutting-edge marketing theories, concepts and practices. This column brings together famous marketing experts at home and abroad, integrates authoritative voices in the industry, adheres to the academic principle of "a hundred schools of thought contend", explains the frontier trend of thought of marketing, dedicates the wonderful views of marketing experts, solves doubts and doubts, and points out the maze. Experts in the fields of real life, consulting and academia meditate directly, express their thoughts, brainstorm face to face, discuss and temper interactively, and learn from each other in teaching. The content provides readers with an ideological feast of cutting-edge marketing. In the vicissitudes of the times, enterprises that have experienced vicissitudes need vicissitudes of words to record the history of marketing changes, so as to become true witnesses of world marketing and China marketing. "New Marketing" closely follows the economic and social pulse, walks in the forefront of the times, relies on rationality, takes foresight as the guiding direction, penetrates hot marketing events with a sense of responsibility, mission and credibility, and comprehends more marketing essence with readers in rich presentation forms such as stories, cases, people and images. Advertising brings the most competitive promotion effect to advertisers with its unique and effective promotion scheme. The new marketing has the lowest cost per thousand people and the most effective advertising effect in the industry, thanks to its high-quality readers. The readers of "New Marketing" are the best marketing elites in China. They are constantly struggling and rising. Advertisers can promote their products to target customers in the most cost-effective way through new marketing methods. The new marketing has designed a flexible promotion scheme to provide advertisers with a variety of choices to meet the promotion needs of different customers. More than 68% of readers are decision makers such as general manager, chairman, president and business owner; The average age is 35 years old; 97% have college education or above; The average annual income of families is as high as 300 340 yuan, of which 65,438+09% have an average annual income of 400,000 to 65,438+00,000; 4% more than 654.38+0 million; The average annual decision-making budget is as high as 3.482 million, among which the proportion of readers with annual decision-making budget above 5 million is as high as 23%. The new generation-professional distribution team, strict distribution management and diversified sales channels are the keys to ensure the number and quality of readers of New Marketing. For the convenience of readers, New Marketing has established a distribution channel integrating retail, post office subscription, group purchase and online shopping to help readers subscribe anytime and anywhere. The traditional circulation of new marketing in 20 14 years is 210.5 million copies. Three million people read the new media channel after only one issue. Post offices subscribe to the national unified postal code, and the post office subscription network all over the country has a large and stable readership. Retail newsstands, newsstands, financial bookstores, colleges and universities, airports, MRT, supermarkets, etc. Group purchase is aimed at customers who need more magazines, such as enterprises, societies and associations. New Marketing has set up a group purchase subscription hotline to provide personalized service for group purchase customers. The new media "New Marketing" can be subscribed, downloaded and read through official website, APPle App, Android App, WeChat, Weibo, Kindle and other platforms. New Marketing official website is one of the most influential professional marketing websites in China. In addition to publishing the exclusive article "New Marketing", it also collects the latest marketing information at home and abroad and typical cases of marketing success or failure to help you gain insight into marketing trends. Send a news in the key column of the "New Marketing" website, which will be read simultaneously by Fresh Fruit Network and Netease Cloud. The total number of subscribers in each issue is about 340 thousand. The number of WeChat and Weibo WeChat Winter Powder is 26,000. The amount of winter flour in Weibo is 45,500. Apple App Store In the second Apple App Store user selection in chinese magazine, New Marketing won the "Top Ten Most Popular Electronic Magazines in 20 13". The electronic reading platform VIVA 20 1 1 1 The copyright content of "New Marketing" was officially launched. According to the reading data of brand magazine 20 12 provided by VIVA, the reading volume of New Marketing 20 12 is 10. VIVA has cut into the reading market of 10% high-end smartphone users. Most readers who read financial magazines through smart phones such as iPhone are high-end business people. Long Yuan Journal Network 201110/0 was authoritatively published by China Press and Publication Research Institute, Journal Network Communication Research Center, Global Chinese Electronic Journals Association and Long Yuan Journal Network of Long Yuan Digital Media Group: New Marketing won "TOP 100" and "New Marketing". "New Marketing" entered the annual hit list of Bokan.com for two consecutive years in Bokan.com 2065438+02 and 20103, and was ranked among the "Top 0 Most Concerned Journals 100". Read Tianxia.com 2065438+03 and read the annual click list of Tianxia.com.. New Marketing is listed as "TOP 100, the most influential periodical of 20 13". The number of subscribers of Fresh Fruit Network: more than 425,000 (according to the data of May 2004, 2065,438+09, the number of subscribers increased by about 65,438+0000). Netease cloud reading subscribers: more than 56,000 (data of May 2065,438+09,2065,438). Content reprinting websites include Sina, Sohu, Tencent, Netease, Phoenix, He Xun, China Marketing Communication Network, China Enterprise News Network, China Brand Management Network, China Marketing Management Network, China Economic Network, Global Brand Network, China Advertising Network, Million Annual Salary Network (formerly China Cai Ying Network), Borui Management Network, MSN Financial Channel, Red Heart Network, Panorama Network, Business Review Chinese Network and President Network. China Win Sales Network, China Retail Network, China Retailer, China Finance Information, China Retail Management Information Network, Blue Lion Finance, Value China Network, Juheng Network, China Enterprise Management Network, Global Activity Network, Jishi Network, Ali Jojo, BNET Business Talent Network and so on. Resource integration system with powerful resources When you no longer regard new marketing as just a magazine or a medium, you will find an infinitely extended space in front of your eyes ... Through the borderless platform of new marketing, you can maximize the integration of the resources you need and create unexpected business value. Tailor-made personalized comprehensive service plan for you, and the new marketing will share your success. China annual meeting of marketing leaders will be the most authoritative annual meeting of marketing leaders in China, standing at the forefront of the world, enjoying the wisdom of marketing elites, and exploring the innovative marketing methods of China enterprises under the background of globalization in the 2 1 century. Marketing new youth club Join the marketing new youth club, participate in the marketing new youth intelligence training camp, improve yourself and increase value infinitely. Professional club administrative organization allows you to enjoy meticulous marketing manager service. Systematic marketing training and interactive exchanges will build a network of contacts for you.