What kind of shop is a 4S shop? Four in one? The model centered on automobile franchising includes vehicle sales, spare parts, after-sales service and information investigation. Have a unified appearance image, a unified logo, a unified management standard, and only operate a single brand. It is a tangible market with outstanding personality, consistent channels and unified cultural concepts.
The 4S store was imported from Europe to China after 1998. Due to the close relationship between production and sales with various manufacturers, it has the advantages of beautiful shopping environment and strong brand recognition, and was once imitated by many domestic manufacturers.
The 4S shop is designed by the manufacturer in a unified way and managed according to the manufacturer's model. Now, domestic joint venture automobile manufacturers have 4S stores all over the country. These manufacturers directly supply complete vehicles and parts to 4S stores, which are responsible for sales and after-sales service on behalf of the manufacturers. 4S stores can't sell other cars from manufacturer brand. Because the investment is relatively large, the establishment management is relatively strict, and the service is relatively perfect, its maintenance price is also relatively expensive.
(Photo/Text/Photo: Pacific Auto Network Li Shuiqing)