[2] 2006-2007 Nanxi Dried Tofu Industry Development Plan (the first brand of China Dried Tofu)
[3] 20 12 to 20 13 brand promotion of Zhuyeqing (the first brand in China)
[4] Brand promotion of groom's liquor 2065 438+02-2065 438+03 (the first brand of China concurrently fragrant liquor).
[5]2009-20 10 Yibin Luolong Industrial Park Development Strategic Planning (National Industrial Park)
[6] 20 12 to 20 13 Zigong high-tech zone brand culture development plan (national high-tech zone) [1] 2014.0/to 2017.1.
[2] 20 14.0 1 to 20 17. 12 National Natural Science Foundation (general project), (Research on brand equity evaluation model based on relationship driving force)
[3] 2011.01to 20 12 National Natural Science Foundation (general program) (original model research on the matching of repair opportunity and strategy)
[4] 20 13, Ministry of Education's New Century Excellent Talents Support Program. [1] Influence of social capital on information exchange and well-being of virtual communities, Global Journal of Information Technology Management. (SSCI)，20 12。
[2] Overclassification Effect: How does the number of classifications affect shoppers' perception of diversity and satisfaction? Journal of Business Research, (SSCI), 20 15.
[3] What makes consumers believe: the impact of start-up and sequential service experience on consumers' mood and willingness to pay. Journal of Service Marketing, (SSCI), 20 15
[4] Partial privatization and enterprise performance: Evidence from state-owned enterprises in China. Master of Internet and Enterprise Management, (EI)20 13
[5] Social network analysis of data collection and identification of key factors of victims' stressors, Journal of Computational Information Systems (EI), 201,7(5), 1680- 169 1.
[6] The impact of e-commerce platform operators! The restoration of business ethics in the evolution of consumer brand trust. Journal of Computational Information Systems (EI), 20 10/0,6 (4),1203-121.
[7] Empirical study on customer win-back management based on e-commerce price promotion, Journal of Computing Information System, 2009,5 (2), 549-557.
[8] Tax Avoidance and Corporate Value: Evidence from China, Nankai Business Review (English version), 20 14( 1).
[9] Remedial research on the influence of employee attitude and unfair price on customer satisfaction, CSSCI, 2009,5, 107- 1 18.
[10] Comparative Study on the Value of Relationship Investment and Price Promotion, CSSCI, 2007,5,73-83.
[1 1] China urban effective framework: a summary of strategic alliance research, China population, resources and environment, 20 15.
[12] Service recovery: Do you still need a camera to do what you want? Journal of Marketing Science, 20 13.
[13] Research on customer service value hierarchy and emotional response in banks, Journal of Marketing Science, 201,7 (4), 96- 1 15.
[14] an empirical study on the investment value of market relations in China, Marketing Science, 2006,2 (4), 96- 107.
[15] research on channel governance decision-making based on trust and resource endowment in macro environment-investigation and analysis of financing guarantee companies in Sichuan and Zhejiang, China industrial economy, 20 13.
[16] Research on Consumer Behavior of Cognitive Loyalty and Emotional Loyalty, China Industrial Economy (CSSCI), 2008,3,10/-108.
[17] price promotion and d&; B An empirical study on the relationship between loyalty patterns, China Industrial Economy (CSSCI), 2006( 10),121-kloc-0/29.
[18] deeply understanding the past and future of marketing channels, scientific research management, 2015,227, No.65438 +0.
[19] research on the influence of new media communication on forwarding intention and brand attitude, scientific research management, 20 14(6), vol. 36, No.6.
[20] Empirical study on the relationship between customer trust and customer value in different service situations, Scientific Research Management (CSSCI), 20 1 1, 12.
[2 1] Comparative study on the influence of win-back strategy on customer loyalty behavior, CSSCI, 2009, 30(6), 83-9 1.
[22] Study on the influence of brand personality characteristics of traditional ancient villages and towns in China on tourists' willingness to revisit, CSSCI, 20 1 1, 26 (9), 53-59.
[23] An empirical study on the influence of CRM win-back strategy on consumers' buying behavior, Nankai Business Review (CSSCI), 2009,64 (1), 57-64.
[24] Review of the research on the influence of economic globalization on inflation operation mechanism in various countries, Economic Trends, 20 13.
[25] summary of the research on the optimal government scale, CSSCI, 20 1 1 5,141-kloc-0/44.
[26] Study on the Influencing Factors of the Development Trend of China Real Estate Industry, Macroeconomic Research, 20 14( 12).
[27] Study on the Impact of Individual Tax Reform on Social Equity in China, Macroeconomic Research (CSSCI), 2013,3 (172), 9- 14.
[28] 20 12-20 15 China real estate market development forecast, macroeconomic research (CSSCI), 20 12, No.3, 69-72.
[29] Comparative Study on Financing Constraints of Listed Real Estate Companies in China, Macroeconomic Research (CSSCI), 201,150 (5), 70-74.
[30] Brand equity research and prediction based on interactive perspective, 20 12, 188 (5), PP9- 14.
[3 1] Study on the Countermeasures for the Disintegration and Reconstruction of Consumer Brand Trust, CSSCI, 20 10, 29(6), 8- 12.
[32] Analysis of the internal mechanism of the influence of win-back strategy on consumer behavior, CSSCI, 2007,26 (2), 14- 19.
At the same time, he is also an expert in the evaluation of international authoritative journals such as Hospital Management (SSCI) and domestic authoritative journals such as Managing the World and Nankai Business Review. Market research methods and applications, China Machinery Industry Press, 20 12.
Financial Marketing, China Machinery Industry Press, 20 10.
Marketing of Financial Services, China Machinery Industry Press, 20 10.
A lecture on influence
[1] Internet Thinking and Strategy (20 15 Main leaders of cities and states of China Industrial and Commercial Bank)
[2] "New Changes in Real Estate Development" (20 13 First Financial Real Estate Exchange, the first national city tour forum)
[3] "Post-earthquake Economic Trend and Investment Research" (First Financial Club "Financial Business" Series Forum)
[4] "How to Make Liangshan Tourism Industry Bigger and Stronger" (the first lecture of "100 lectures by 100 experts" in Liangshan Prefecture)
[5] "Industrial upgrading and enterprise transformation and development in the new era" (keynote speech of Jinan University)
[6] Lecture on Senior Management Strategy of Bank of China (Sichuan Branch of Bank of China)