Since its establishment in, we have grasped the latest changes and development trends of the market, relied on a group of professionals from real estate, Internet, newspapers, television, radio and other industries to make innovative use of network resources and social resources, and quickly changed the network pattern of real estate, initially establishing the position of the first media in the real estate network.
First, a powerful network platform.
Yancheng Real Estate Network is a vertical depth website for real estate professionals.
Website construction adheres to "content-oriented" and "service-oriented", mainly including news, new houses, forums, blogs and other columns, covering most of the contents of mainstream real estate online media. For real estate development enterprises and buyers, the content configuration is fine, and it is a good online product for customers and users, with high user viscosity and reputation. It is one of the most comprehensive, professional and popular real estate websites in Wuhan, and it is also the fastest growing and most popular real estate network.
At present, there are independent IP visitors 10000, and the daily page views are 50000.
Real estate network has successfully planned and promoted the network for more than 150 customers such as real estate group, Fuxing Fitch, China Resources Jindu, Shimao, Binhai, Jindi, F and Tianxia.
Second, professional network marketing.
1.
Media operation
Different from the IT positioning of other websites, Real Estate Network, since its birth, has taken professional real estate network media as the pursuit goal of the website, created the media characteristics of the hotline from the aspects of personnel structure, organization, content setting, etc., operated by media, promoted by media means, and made continuous progress towards the goal of being the first media in Wuhan Real Estate Network by media means.
Yancheng Real Estate Network is the first website with its own professional editorial team. They have been active in the market for a long time. They express their ideas from their own point of view, transmit information, and report the latest operating conditions and market reactions of developers in time. The newest, most complete, accurate, timely, original and original have become the unanimous evaluation of the hotline real estate network in the industry.
As a real estate network media with independent thinking habits, the hotline real estate network pays close attention to the latest hot spots and focuses in the market, keeps up with the latest market trends, and analyzes the real estate situation for the industry and Wuhan consumers quickly and timely through forums, salons, large-scale series reports and other forms, leading all kinds of media and becoming a leader for a while.
2. Professional teams
The core team of hotline real estate network consists of professionals from radio and television, newspaper network and real estate professional institutions. They are familiar with the knowledge of real estate, media and Internet, and have rich practical experience and broad interpersonal resources, which has a strong guarantee for the professional media positioning of the real estate network.
Yancheng Real Estate Network is the first and only real estate media with its own professional marketing planning center. The center has professional service departments such as planning, customer service, video, etc., with perfect staffing and strong team execution, and can tailor personalized service plans for different promotion needs of customers at different stages.
3. Innovative marketing
Yancheng Real Estate Network conforms to the market development trend, and provides personalized professional services for Wuhan real estate development enterprises by combining news, forums, blogs, videos and other online means, through guidance, integrated marketing and targeted promotion.
Since the establishment of the company, the hotline real estate network has successfully planned and organized a series of online marketing promotion activities such as "Looking for that street", "F, expanding in different places in the world" and "Meituan conference forum", which have had a great impact on the market, brought rich returns to customers and won high praise from the market for the hotline real estate network. At present, the innovative marketing and professional services of hotline real estate network have been widely recognized by the industry.
Third, special promotion services.
1. Directional direct casting
-
Turn passivity into initiative
Target user peer-to-peer
In the rapidly developing Internet advertising market, advertisers have a deeper demand for accurate online advertising, requiring that every advertising can directly and effectively face the target customers.
Targeted advertising, a more advanced online media model, effectively utilizes the advertising resources of the whole Internet market by combining Lian Heng's skills, thus achieving accurate advertising.
Advertisers can freely choose websites, web pages and keywords for dynamic active marketing, and deliver their own advertising information to the target audience point-to-point.
Advertising methods mainly include:
Targeted website launch, global launch, dedicated line users independently launch.
"Orientation" is targeted rather than blind, and "direct advertising" is aimed at target customers. Targeted advertising is a combination of targeted advertising and targeted advertising, which identifies and selects users according to their network behavior and delivers strategic advertising information to users who have potential demand for advertisers' products. It can cover more than 90% broadband users in Wuhan. By matching keywords, websites, etc. According to users' interests and concerns, it can deliver matching advertising information; Advertising has a wide range and is not limited by the form and type of advertising; The advertising success rate is over 93%.
Telecom, as a basic telecom operator, will definitely bring great help to advertisers' network delivery by exclusively launching the direct investment advertising model.
2. Video implantation
-
Incorporate advertising into entertainment.
Video implantation face to face
Product placement, because of its distinctive product placement characteristics, changes advertising information from hard reception to two-way interaction and subtle subconscious influence, thus successfully improving the effect and impression of advertising information.
As a personalized advertising performance, video product placement conforms to the functional characteristics of advertising products and realizes the combination of minority communication and mass communication.
Compared with other forms, the integration of video and advertising can stimulate the brand's comment rate.
Yancheng real estate network has a complete video team. Professional video teams and creative teams can not only meet customers' regular demand for video publicity means according to the dynamics and changes of Wuhan real estate market, but also combine various popular elements to tailor-made video implants or integrate video clips for customers and create extraordinary advertising value for customers.
Various short films represented by Focus, New House, Second-hand House, Real Estate Plate and Video Watching House Network have been unanimously affirmed by customers and users.
3. Multimedia integrated marketing
The main target audiences of Yancheng Real Estate Network and Hotline Real Estate Network are local netizens in Wuhan. Yancheng Real Estate Network, as the largest comprehensive portal in Wuhan and even Central China, has the characteristics of wide coverage, high visits and great influence. Hotline real estate network, positioned as the first media of real estate network, has the advantages of large amount of information, high professionalism and clear target audience.
The media combination of real estate network and hotline real estate network "comprehensive portal+professional vertical depth website" not only covers the target users, but also covers the potential users, which not only meets the extensive needs of advertising page views and coverage, but also meets the professional, accurate and in-depth publicity needs of customers.
The website architecture of double-network superposition can also enrich and change the media combination for customers, meet the different promotion needs of the project in different promotion periods, and can be fully covered and accurately delivered; Not only can it be saturated with attacks, but it can also be promoted at a fixed point, which has the advantages of mashup that other single websites in China can't match.
Yancheng real estate network is the largest online media with the fastest growth in visits and the most complete information on real estate and home furnishing. It is the favorite and most popular real estate home portal of consumers and insiders, covering all levels of information such as primary market, secondary market and market, and it is the most trustworthy Internet brand.
There are several news columns, including real estate information, domestic real estate information, policies and regulations, new house guide, second-hand house guide, rental guide, affordable housing, home decoration, real estate figures, real estate information, video viewing and so on.
Yancheng Real Estate Network is committed to the business promotion and brand promotion of merchants, including online sales department, website construction, activity planning, live webcast, interview with people of the hour, house-viewing group, group purchase and other most effective integrated network marketing services, and can provide personalized services according to customer needs.
1, online sales section
——
As a real estate online mall, it combines the image promotion and business promotion of real estate, and promotes the "store" through the multi-angle publicity of the website and the effective dissemination of search engines, so that citizens can not only learn detailed real estate information here, but also make online reservations.
And take the lead in advertising real estate on TV exhibition services, so that citizens can enjoy TV promotional videos of real estate online.
2. Website construction
——
On the basis of the rich "online sales department" service, we can also display the characteristics and image of the real estate on an independent website with exquisite content according to the requirements of customers.
3. Sales plan
——
According to the specific situation of real estate or customers, we can plan various novel activities, organize netizens and citizens to participate in them, and enhance their popularity and influence faster through activities.
4. Live webcast
——
Whether it is a press conference, opening ceremony or various activities, the real estate network can broadcast live for free, so that more citizens can participate in and understand real estate activities.
5. High-end interviews
——
Based on a special interview with the CEO of a large-scale brand real estate company, this paper deeply reports the company's entrepreneurial process, business philosophy, management skills, employment system and development status, so that the public can better understand the company, show their personal style, build the company brand and publicize the corporate image.
6, temporary housing network viewing team
——
Every month, netizens will be called to collectively look at the house, and photos and articles of the house will be published on the website, so as to facilitate citizens to find their favorite real estate, bring direct business to developers, save publicity costs and enhance the image of the real estate.
7. Real estate group purchase
——
Organize regular and irregular group purchases of netizens' products, building materials, furniture and electrical appliances. , thus bringing more direct business to businesses and enhancing brand influence.
As the most comprehensive real estate network service platform, Real Estate Network ranks first in many indicators publicized online, with the highest number of visits, the most famous brand and the best service among real estate websites, and strives to do better! Good positioning, stable structure and excellent service are our purposes.