According to Reuters's previous report, Tesla intends to close the exhibition halls of shopping malls in some big cities such as Beijing and Shanghai. The move is because the rent of Tesla's exhibition halls in big cities is high, and the flow of people is often less than expected. Closing the experience store in a prime location and moving to the periphery of the city can reduce costs and provide better vehicle maintenance services. This is also in line with the company's goal of providing better services to existing customers.
Unlike mainstream car companies, Tesla is taking the model of Apple retail stores. All outlets are directly operated stores and do not rely on dealers. The company also adopts the online sales model. This also provides more space for Tesla to adjust its retail strategy. However, the disadvantage of Shang Chao's direct selling model lies in its high operating cost. The high rental cost and in-store labor cost in Shang Chao need to be borne by the enterprises themselves, and the initial terminal channel construction and expansion are under great pressure.
According to the "Hot List" data of Easy Car App, Tesla China pays attention to 177600 every day, ranking second among new energy brands. For more data, please visit the Easy Car App.