Huang Wenguang, Chairman of Shandong Worunde Agricultural Technology Co., Ltd.
He was born in a remote mountain village and has a unique and profound memory of the countryside and agriculture. Without today's mechanization, everything is supported by strong physical labor. In the eyes of Huang Wenguang when he was a child, a bumper harvest was endless farm work. At that time, he vowed that he would never be in the countryside or do agriculture in his life.
Life is sometimes dramatic. In 2008, after repeated investigations, he resolutely decided to raise10.2 billion yuan to register and establish Shouguang Worunde Agricultural Chain Co., Ltd., saying that I can't live without the countryside in my life. His colleagues, his relatives and friends all know that he doesn't have to do this. After graduation, I got a job in a large state-owned enterprise in Zibo, and soon took up a management position.
In 2000, in Huang Wenguang, where the enterprise was booming, he resolutely decided to start a business in the sea with a vision for the future. After numerous failures and hardships, he worked in more than a dozen industries and finally set up a training center in 2004. They introduced advanced German teaching and training equipment and German industrial teaching management mode, so that students can learn in practice. In the past few years, the school has done well. Annual income of several hundred thousand, car and house. In everyone's eyes, he is a great young man, young, self-made and has made his own achievements in a short time.
Joining the agricultural resources industry began with an experience four years ago. When he visited the home of rural students, he saw people quarreling. He inquired in detail what the reason was. One of his farmer friends planted vegetable greenhouses and worked hard for half a year. They are about to mature. They used fake agricultural materials and all the tomatoes in the greenhouse died. And the mom-and-pop shop feels innocent. Pesticides are not produced by themselves, and manufacturers can't find them. There is nothing they can do. Later, I learned that this kind of thing is very common in rural areas. He felt that there was a lot to do in it, so he made up his mind to investigate. A few months later, he formed such an impression on the agricultural resources market: with the continuous development of agriculture, the demand of agricultural resources market is increasing, and the original sales system is far from satisfying. Due to the demand of the market, many mom-and-pop shops have emerged, most of which are self-employed and even many unlicensed business households have participated. Fake and shoddy goods flooded the market, and farmers suffered from time to time. High-priced profiteering and low quality have become the hidden rules of many channels. Farmers are using high-priced and low-quality products everywhere, even fake and shoddy. He was very sad. He felt it his duty to do something for his farmer friend. While serving agriculture and farmers, it also achieved something. At the same time, he also calmly analyzed this market: it is precisely because of chaos that there are opportunities, and he realized that China's agriculture is facing the opportunity of major changes in the new century. He left the original enterprise to a partner to take care of, and spent two years visiting thousands of villages. With a sense of responsibility for agriculture, rural areas and farmers, he set up Warunde Agricultural Chain Co., Ltd. with all his net worth and strategic investment. Almost all his friends advised him to change his investment direction, and those who knew agriculture said he was stupid. He said, if my efforts innovate a model, so that farmers can get more benefits, and at the same time promote the development of this industry, my investment will have a lifetime significance.
The establishment of Sino-foreign joint venture agricultural chain co., Ltd. needs the approval of the Ministry of Commerce. How dare he, a local entrepreneur? With a belief, Huang Wenguang went to the Ministry of Commerce for many times, and finally got the approval of the Ministry of Commerce. He decided to start from Shouguang, the hometown of vegetables in China, and radiate the whole country after making a model. He said that we have received strong support and help from leaders and departments at all levels in this process, and there is no reason why we can't do it well.
Since May 2009, the company has been put into production. In just half a year, his innovative ideas have been sought after by many vegetable farmers, and more than 300 vegetable farmers have taken the initiative to join his company, forming a characteristic chain enterprise with vegetable farmers as the main team. "Village-to-village supermarket, village-to-village technology and village-to-village service" is developing at an unprecedented speed.
From the principal of a private school to the chairman of an agricultural chain enterprise, two completely different businesses made him afraid to relax. After half a year, the management impressed all colleagues.
For the first time, he introduced the local area network, ERP system and remote monitoring system used by daily necessities predators such as Wal-Mart Supermarket into agricultural resources management in China, making all management links transparent and all goods traceable, representing the current direction of agricultural resources management and ensuring the traceability management of food safety. ......
In view of the lack of agricultural expert resources, he established a remote video hospital, where farmers can consult experts at the agricultural supermarket to solve practical problems in production.
If you don't understand agricultural products, you will implement the "expert group procurement" system. Led by more than 20 senior agricultural experts and local agronomists, an "expert procurement group" was formed to conduct unified procurement and bidding. The same quality depends on price, and the same price depends on quality. Both of them look at the sign. The company invites industry and commerce, quality inspection and other departments to conduct sampling inspection on each batch of purchased products. In this way, the agricultural materials used by vegetable farmers are truly cheap and good. Members of the company said that by using the company's products, the cost per mu was saved10.5 million yuan.
Through his efforts, he won the National Three Rural Figures of CCTV in 2009. National model of getting rich for agriculture, countryside and farmers. The third prize of the Agricultural Science and Technology Innovation Competition organized by the Central Committee of the Communist Youth League and the Ministry of Science and Technology. Shandong entrepreneurial star and other honors were selected by 9 departments including the Communist Youth League Committee and the Provincial Department of Human Resources and Labor and Social Security. In, he was co-elected as the executive director by the Agriculture, Industry and Commerce Association of the All-China Federation of Industry and Commerce, and was hired as a visiting professor and distinguished professor by Henan University, Shanxi University, Chongqing Normal University, shenyang ligong university and Weifang Institute of Science and Technology. In recent years, I have taught hundreds of thousands of college students the experience of starting a business.
Huang Wenguang said: The operation of the company has just started, and all the strategies have just taken shape. He still has many dreams. He wants to build 1000 rural chain enterprises in five provinces of China within five years and become the "Wal-Mart" in rural China. He believes that in the future, we should build a perfect agricultural industrial chain based on the sales of agricultural materials, so that Worunde can lead farmers to produce safe agricultural products and help farmers create more wealth.