You Mei household furniture discount store
Reporter: I have a few questions for Mr. Zhu. How to treat the brand staying in the United States? What opportunities and challenges will it win?
Zhu: For Jumei, we are a direct-operated enterprise. We are a manufacturer with nearly 65,438+0,000 employees. We are going to start the flagship store business in Shanghai first, and then copy the brand and operation mode to the whole country. Modern urban white-collar workers have begun to pay more attention to home environmental protection, with beautiful soft clothes and novel product requirements. Jumei should recommend quality products to everyone according to the needs of users. Our pursuit is to let more consumers consume our products, which is also the product positioning and advantage of Jumei. In addition, we have strengthened our sales team and improved our service concept, including providing customers with installation, pre-sales and after-sales services to meet the needs of customers, so a series of brand planning is of great significance to living in the United States.
Reporter: Is there any better service?
Mr. Zhu: Jumei has launched a new service, which also focuses on continuing the utilization rate of wood. For example, Jumei can recycle old furniture for consumers, no matter what brand of furniture. Recycled furniture can be reused and transformed. Of course, this is also to extend the service life of furniture and make it more valuable.
Reporter: For the furniture industry, sustainable development is the future strategy. Many enterprises began to find ways to plant trees, cultivate fast-growing forests or monopolize rare wood resources. How do they live in America in this respect?
Mr. Zhu: Living in the United States has certain competitive advantages for forest resources all over the world. With the development of society, we should not only effectively develop and utilize natural forests, but also pay attention to the sustainable and restorative development of forests, which has become our primary task. Now more and more consumers have accepted the furniture made by artificial afforestation, so the wood source in the United States is still very strong.
Youmeijia fashion banshi furniture
Reporter: We can be divided into several categories. In what ways is Jumei superior to other peer companies?
Mr. Zhu: Industry model and strength witness. Jumei Company has a large production and processing base in Qingpu, Shanghai, with production facilities covering an area of more than 700 mu. Shanghai base has introduced and integrated foreign advanced production and processing equipment, built more than 20 international automatic production lines, has strong technical strength in researching and developing new products and technologies, and adopted a number of world-leading production processes and technologies. Jumei Online has a first-class domestic high-tech R&D team and a complete set of international advanced scientific research equipment. Relying on the advantages of furniture technology research and development in the industry, Jumei has built an independent innovation system integrating production, learning and research.
Global procurement, ranking upstream. Jumei imports high-quality wood from South America, Russia, Southeast Asia and Africa on a large scale every year, and its procurement areas are all over the world. At present, Jumei has established close business ties with more than 200 wood suppliers around the world, and its strong purchasing power enables Jumei to achieve large-scale operation.
The first choice of paving materials is engineering benchmark. Jumei has been selected as a special furniture supplier by the government for its strong supply capacity, excellent product quality, first-class paving technology and good after-sales service, and its products have become one of the first choices for domestic real estate projects.
Jumei Online will hold a grand event on September 5th, with great concessions and exquisite gifts. The company takes "* * to create, * * to win and * * * to enjoy" as its corporate purpose, and undertakes the heavy responsibility of building a national brand and building a world-class household enterprise, as well as the mission of leading the industry progress and promoting the construction of a harmonious society.
With the rapid growth of the enterprise, we will uphold the consistent character of the enterprise, love living in the United States, benefit the society, surpass ourselves, pursue Excellence, and build a world-class home furnishing enterprise.