What ability does a real estate planner need?

Abstract: A real estate planner refers to a planner who is engaged in market research, scheme planning, investment and financing management, product marketing, project operation and property management of the real estate industry. The main work includes: market research and consulting planning of real estate projects; Integrate design, construction, marketing, advertising, services and other resources, and formulate planning schemes; Product marketing of real estate projects; Real estate project operation. Engaged in real estate planning needs to have more abilities, such as finance, law, director and so on. Let's look at the introduction first. First, the professional level of real estate planners.

There are four levels of occupation, namely: real estate planner (national vocational qualification level 4), third-class real estate planner, second-class real estate planner and first-class real estate planner.

Second, the ability that real estate planners need.

1, doctor's function

It's like a doctor must carefully examine the patient, in order to suit the remedy to the case, choose the best medical method, and finally draw the correct diagnosis conclusion through comprehensive analysis of various diagnosis results and laboratory reports.

Entrusted by the real estate developer, the real estate planner or consultant makes a detailed diagnosis and analysis of the developed project, and understands the regional planning, regional economic development level, residents' income, competition in the surrounding real estate industry, regional human and geographical environment, living habits and other information of the project location. What to build? "How"? "To whom"? And other elements, put forward the concept design orientation of the project and draw the concept plan. However, housing has a great relationship with the health of residents. Real estate planners or consultants should properly position the project from the perspective of effective market demand and residents' health and comfort.

2, the legal advisory function

In order to regulate the real estate market, the state and local governments have promulgated various laws and regulations related to real estate construction, but there are still some problems that cannot be solved by laws and regulations alone, such as the impact of the project on the surrounding living environment (construction noise, shading, etc. ), land expropriation, the international political situation, the country's foreign relations, the impact of domestic economic development, or similar to the Olympic Games, WTO, the development of the western region on real estate development, and even urban planning, regional building height, road width restrictions, etc. And these real estate developers do not fully grasp.

3, financial expert function

Real estate developers have funds, but real estate planners or consultants can tell you how to use the funds more effectively. Real estate planning or consultant is to plan the whole project for the developer from the developer's point of view to ensure that the project will sell well in the future. The purpose is to get the maximum investment income with the same capital investment. The main means is not to reduce costs, but to allocate funds reasonably-to invest funds in creative designs that can add value to the project.

4. Functions of the Director

Real estate planning or consultant is the bridge and link between real estate developers and design units, construction units, sales companies, advertising companies and property management companies, and its responsibility is to successfully deduce the concept positioning of the project through the coordination of the above enterprises.

5, the captain's function

There are also many people who think that the job of a real estate planner or consultant is just to give advice. In fact, when the conceptual orientation of a project becomes design drawings and construction drawings, its important work is on-site supervision. If the design drawing is regarded as a chart, it is necessary to sail in strict accordance with the chart route, and local changes must be approved by the captain. Only in this way can we ensure the accurate implementation of the project concept positioning.

6. Environmental experts

The so-called environmental problem here is not the "big environment" problem of global warming and increasing acid rain, but the "small environment" problem of beautifying the environment of residential areas, coordinating the landscape of residential areas with the surrounding street environment and natural environment. At the same time, the humanization of residential areas is often reflected by the accessibility of residential landscape. The composition of residential landscape will greatly affect the future sales of the project. The positioning of landscape style and how to realize it depend on real estate planning or consultants.