1. Introduction of Ipsos Market Research Group:
Ipsos Group was founded in 1975, and its headquarters is in Paris. Ipsos Group has subsidiaries in 38 countries on five continents, and its business covers 100 countries, covering a wide range of major research activities such as marketing research, advertising and brand research, and customer loyalty research.
Ipsos -ASI, a subsidiary of Ipsos Group, is the world's largest professional company providing pre-advertising testing, with subsidiaries in 35 countries around the world, and its business involves more than 100 countries. It owns four professional brands: Ipsos-ASI (brand and advertising research), Ipsos-Insight (marketing research), Ipsos Loyalty (satisfaction and loyalty research) and Ipsos FMC (forecast, model and consultation).
2. Service scope of Ipsos Market Research Group:
Ipsos China Company makes full use of the advanced research methods, technical support, training system and data collection network in the Group, and combines the profound understanding and rich research experience of local research experts to explore the facts and provide targeted suggestions to customers.
Ipsos (China) * * * owns 13 research departments, focusing on the research of consumers and BTB in the fields of fast-moving consumer goods, information technology, communication, medicine, automobile, finance and insurance, retail and real estate.