Question 2: What does a product manager do? number
Product manager mainly refers to marketing.
The most basic marketing needs to know more about product performance, production technology and other related information.
But only for myself, it's professional!
Question 3: What does a product manager do? 5 product manager, also known as brand manager. It is a corporate goalkeeper, a brand shaper and a marketing backbone. It is not only a perfect marketing operation system, but also a profound marketing operation. From creativity to listing, all related R&D, research, production, budget, advertising and promotion activities are controlled by the product manager. A product manager is an enterprise manager who is fundamentally responsible for a certain (line) product (media, service and brand) according to the company's product strategy.
Question 4: What does a product manager do? It has been 20 days since I left school to work, and I have learned a lot. Today, I will talk about what my work has brought me, write it to myself and share it with my schoolmates.
Students in the information management department of Tianda University still have an advantage in the job market. My grades in college are average, because I'm not the kind of student who studies hard and loves self-study. I spent a lot of time tinkering with various technologies. I didn't take the postgraduate entrance examination, and neither did I. I am a person who follows my feelings and my inner thoughts. I like the Internet industry because it is full of competition and equal opportunities. It is also the most dynamic industry in China, with the least interference from macro policies. In short, this industry is the freest.
During my junior summer vacation, I worked as an intern in a software company in Tianjin, engaged in network equipment management system. My supervisor is PPM (product planning manager), a very elegant and kind lady, graduated from Nankai computer. She gave me a lot of help and taught me many useful skills, such as text typesetting, which saved me a lot of effort when writing my graduation thesis. It was also during my internship in a software company that I had a clear understanding of the life process of a business information system and changed my technical thinking.
I'm crazy about technology. I dare not say that I am the best in technology in 2007, but I dare say that I know the most. Since my sophomore year, I have been tossing around Linux, learning shell scripts and firmly using Java. Other students may prefer it. NET platform, but unfortunately, I have always had a bad impression of Microsoft. During my internship, I also deal with a bunch of Linux servers, running tests, grabbing ip packets and programming. After being exposed to the whole process of a system from birth to maturity to final delivery, I have shaken the supremacy of technology. I see that a lot of work in this process is communication, not code. My supervisor, PPM, argued with the architect about the implementation of a function all afternoon, and the architect scolded PPM and cried. At that time, I was confused about the location of the drop-down list. Later, after communicating with PPM, I realized that it is really not easy to make a good product. Understanding users, grasping needs, designing products and grasping functions all require professional knowledge and skills. Technology is not the key, because now with the rise of the open source movement, the wave of technological democratization makes the technical barriers smaller and smaller. A DBA in Tencent will be very easy to get started after switching to Taobao, because the technical aspects are basically the same. However, it takes a long time for a product manager of Tencent to jump ship to Taobao because the ecology of the products is very different. I'm beginning to think that product design and planning is really an important but interesting job.
Many students may not know what a product manager does. This should start with the life process of an information system. Generally speaking, the system was born to meet a certain demand. At this time, it is necessary to plan who the target user is, what the user's needs are, and how to meet this demand. At this time, what the product manager has to do is demand analysis. After this work is completed, the product manager should design the business logic of the product, which is the most important step. Then, on the basis of this logic, the function and interactive interface of the system are designed. This job is product design. After this step is completed, the prototype of a product will come out. Then the product manager called people from all departments together to discuss the advantages and disadvantages of the prototype and modify it. After the project is confirmed, it will enter the actual implementation stage. At this time, a project manager will come out to control resources and progress. The role of product manager has become a supporting role, but it is also the main decision maker. The front-end engineer makes the interface of the product, and the product manager should ensure that the interface can meet the needs of users and users can use it conveniently. Architects will technically plan the technical architecture of products, and product managers should ensure that the technical architecture conforms to business logic. Development engineers should also consult the product manager for details they don't understand. In the continuous progress of the project, whenever there is uncertainty, the product manager will stand up and make a decision. Finally, the product came out and was successfully launched after testing. Product managers should monitor users' use of products, check whether products meet users' needs, listen to users' feedback, and constantly upgrade and improve products. This is product maintenance. The whole process is very complicated, and the product manager has a lot of things to do, and everything is very challenging.
First of all, a product manager should have keen observation and experience life. A product manager who is divorced from life and users will only build a car behind closed doors. Therefore, product managers must be able to play ... >>
Question 5: What does a product specialist do? The main job of product specialist is to participate in product development, including market research and drafting marketing plan. Not only need to understand the market demand and predict the market development direction; I also have strong market analysis ability, professionalism and good communication skills.
Job description: Participate in and assist in product development; Analyze competitors' products and participate in the rectification plan of product procurement, sales, publicity and after-sales service; Filing management of all kinds of documents in product development management.
The work content of the Internet product specialist:
Internet product specialists have two main tasks: product design and product operation.
First, you have to know how an Internet product works. What needs to be done is the feasibility analysis of the project. After the analysis is passed, it will be submitted to the product department to design the prototype. After the design is completed, it will be submitted to R&D Development Department. It will go online after the development is completed.
Finally, the testing department completes the test.
However, this is not over. After the launch, the product department needs to track the user feedback and analyze the user data, redesign and improve the product details through data analysis, hand it over to the R&D department to complete the technical things, and then test it, and so on. However, this product specialist should also focus on design or operation. As I said, prototype design is design, and user feedback is operation.
Skill requirements
In addition to strong logical thinking, making products also requires a wide range of knowledge. The Internet must be understood, and the wider the other knowledge, the better. As for professional skills, the requirements are not very high, or you have to like the Internet. The industry has a keen sense of smell and a wide range of knowledge, and the design software used is simple and easy to learn.
Professional requirements:
educational training
College degree or above in marketing related major.
work experience
Understand the market demand and be able to predict the market development direction; Strong market analysis ability; Have professionalism and positive working attitude.
Good communication skills and team spirit.
Salary quotation: Generally, the monthly salary is around 3,000-8,000 yuan.
Career development path:
Product specialist is a career with great development prospects and space. For the newly graduated students, the first thing is to enter the company to learn and accumulate experience, and the salary can be ignored. After all, this profession is very promising. With experience, the boss will be happy to take your advice. When you have deep qualifications, it is a good choice to start your own business.
Question 6: What does the product do? A friend gave a similar answer before. Let me put it in a more popular way. The product manager mainly manages products, designs corresponding products according to the company's strategic objectives, and realizes the strategic objectives. To design a product, you must design a prototype, clearly express your thoughts and intentions, plan product development, collect and analyze requirements, analyze data, iterate the product, and so on. Product manager is a comprehensive position, and you need to deal with almost all departments of the company.
Question 7: What does the marketing department mainly do? The work of the marketing department has four main aspects:
(a) as the company's intelligence agency
1) Track the development trend of the industry and establish and improve the collection, processing, communication and confidentiality system of marketing information.
2) Collect industry information, especially the performance, price and competitive means of competitive brand products;
3) Conduct market research, grasp consumers' purchasing psychology and behavior, and provide decision-making basis for the company's market activities;
4) Participate in the website construction of the company.
(2) As the employee office of the company.
1) Formulate the company's brand strategy, marketing strategy and product planning strategy;
2) Formulate the company's short, medium and long-term business objectives;
3) Make a sales forecast and put forward the analysis, development direction and planning of the future market;
4) New product listing planning;
5) Participate in the formulation of product prices;
6) Organize and analyze the business information of each business department of the company.
(three) as the regulatory body of the company's business
1) business system integrity check;
2) Whether the store decoration and market behavior of the business partner meet the requirements of the company;
3) Understand and master the salesman's mentality and establish it;
4) Be responsible for the training and supervision of new business personnel, store business personnel and dealer business personnel;
5) Responsible for the coordination of production and marketing.
(4) As the company's public relations agency.
1) Implement brand planning and brand image building;
2) Formulate and implement marketing advertisements, promotional activities and public relations activities;
3) Improve and standardize various external documents of the business system;
4) Responsible for the construction of the company's honor room and the collection and arrangement of various materials (such as customer thank-you letters, pennants, news reports, etc.). );
5) Reasonable selection and management of advertising media and agents;
6) Do a good job in the company's pre-sales, mid-sales and after-sales services;
7) Publish the information to be published on behalf of the company.
Question 8: What are the responsibilities of the product manager? What do we do? The product manager is also called the product mother (or product dog), Cheng Xuyuan, the design lion, and the three animals in the product industry. Let's talk about his duties:
Demand analysis: at the beginning of product design, it is necessary to make clear that your product is to provide services and meet the needs of users. How to accurately grasp the needs of users is the first priority of product managers. After collecting user requirements, it is necessary to eliminate and streamline the requirements, grasp the core requirements, and set a good direction for product design;
Competitive product research: after mastering the demand analysis, research similar products in the market, find the market entry point, the core competitiveness and weak points of competitive products, fully analyze and formulate the core functional points of products, and strive to seize the competitive highland of major competitive products and seize market share;
Top-level design: according to the demand analysis and competitive product research, carry out product functional design and empirical analysis.
Prototyping and document writing: drawing interface, prototyping and writing various documents: PRD, MRD, BRD Barabara ~
Focus on R&D and testing: Track R&D, UED, UI and testing in the whole process to ensure that the production of products and the original design are on the same road. Here, we need to pay attention to improving our quarrel skills. Thick-skinned and black-hearted is the key = =!
Optimization iteration: after the product is officially launched, collect user operation information and product operation information, and do a good job in product function optimization and iterative update.
Question 9: What the product engineering department does mainly depends on the company structure. Different companies have different responsibilities, generally responsible for product research and development, mold design and so on. Specific product engineering departments generally have research and development; D, PE (product engineer, also called manufacturer in the factory), etc. ，R &； D is responsible for product design or mold design, and PE is responsible for tracking (the whole process of mold from trial production to mass production and the completion of documents required for production, such as work instructions).
Question 10: What does the product manager mainly do? When it comes to product managers, it doesn't matter what the title is. The role of product manager that we first recognized and now expect is actually the manager who is fundamentally responsible for a product. For example, if the boss is in charge of the company and the designer is in charge of his design, then the product manager is fundamentally responsible for a product line/product and/or a part of the product (which can be regarded as a sub-product). Then how to be responsible? That is to say, you need to coordinate various resources according to the above company strategy to promote this product to achieve the planned goals.