I. Recommendations
1 Most buyers first learn about the real estate through the Internet. Owners can publish the listing information online, and at the same time ensure that the online listing information is true and reliable, take the highlights of the listing as the publicity theme, upload real-life photos of the listing, and at the same time set reasonable prices to attract buyers;
2. Buyers basically have the psychology of shopping around, paying attention to more than one house. Owners should leave a deep impression on buyers, such as describing the house and its surroundings in detail, giving buyers a sense of picture, or listing the detailed information of the house and its surroundings, and taking away a paper version for buyers;
When talking with buyers, we should try our best to show sincerity and truly express the advantages and disadvantages of the house. For the disadvantages, it is necessary to put forward countermeasures to give buyers a reliable feeling, such as how many sockets are available at home, it is inconvenient to use electricity when living in the future, the toilet is a dark toilet, and how to ventilate it at ordinary times.
4. Understand the buyer's needs in the conversation and focus on publicity according to the needs. For example, customers are more concerned about the convenience of shopping. Owners can introduce how far the supermarket or shopping mall is from the community, and which door is closer by walking for a few minutes.
5. The owner who gives furniture can highlight the "gift" and give the buyer a feeling of high cost performance. They can also introduce to the buyers what brand the furniture is, the price at the time of purchase, how long it has been used, and the formaldehyde situation.
Second, the case
These three cases are all from Xia, the owner of Xinyaju Store in Heping District, "I love my family".
Case 1: This month, I love my Xinyaju and bought a house in Huaiyuan. The buyers who look at this house are all engaged in waterproof-related work and pay more attention to the waterproof problem of the house. When looking at other houses, it is difficult for owners to answer questions from buyers. The owner of this house in Huaiyuanli is very clear about his waterproof situation. After learning that buyers are more concerned about the waterproof problem, they put the waterproof situation of the house in great detail. Buyers are well aware of this situation and feel good.
Case 2: Xinyaju Store recently finalized a small three-bedroom apartment in Tongfang Garden. The original structure of this apartment was a two-bedroom apartment, but later the owner transformed it into a three-bedroom apartment. At first, the buyer had doubts about this apartment and worried about problems in later use. When the owner communicated with the buyers, he found this problem carefully and handed over the contact information of the master of the engineering team who rebuilt the house and the construction drawing at the time of reconstruction to the buyers. The owner's concern dispelled the buyer's doubts.
Case 3: Before Xinyaju Store, it sold a set of metropolises. The price of this house is higher than the buyer's expectation, and the price negotiation is not very smooth. When the two sides were about to give up, the owner said they could give away some furniture, showed the buyers the furniture at home, showed them the invoices and spare parts, and taught them how to change the password of the high-grade password lock at the gate. After understanding, buyers feel that the cost performance is still high, and finally bought this house.
Through several cases, I explained how owners can sell their houses quickly. I think everyone has a better understanding now.