Training objectives
Specially train advertising senior professionals with advertising theory skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.
Training requirements
Majors mainly study the basic principles of Marxism, the basic theories and knowledge of advertising, accept the basic training of advertising planning, marketing and implementation ability, and master the basic knowledge and skills of advertising implementation and management.
decorative design
Decoration design (decorative design) refers to two-dimensional design, as opposed to three-dimensional design such as architectural design, interior design, indoor environment design and industrial modeling design. In architectural design and interior design, it also involves the design of different planes, but it is not a plane, but a design closely combined with the division, layout and object of three-dimensional space in a three-dimensional space environment. It belongs to a special graphic design.