Properly known as "the godfather of Runge", he set off a revolution for the design world with his unique and unconventional design attitude.
His graphic design is full of fragments, distinct and sometimes almost unrecognizable, but these designs are still regarded as a very creative source of inspiration by designers all over the world.
2. saul bass
As a master of design, saul bass is a legend. You may have seen his works before. Bass won a place in the history of design with a series of movie posters and movie titles designed in 1960s and 1950s, including Psycho, North by Northwest, The Man with the Golden Arm and so on.
He is also an outstanding logo designer. He has designed many commercial signs that can stand the test of time, and the average life of each sign is 35 years. Many of these signs are still in use. Look at tissues, girl scouts and At & amp； T sign will understand.
Stefan Sagmeister
Stefan Sagmeister is a successful contemporary designer. He has many famous clients, such as the Rolling Stones, HBO and Guggenheim.
Sagmeister's works often combine humor, sexiness, unconventional and complicated details to create modern design works with great inspiration and shock.
Michael Birut
People often attribute "democratization of design" to Michael Birut, because his graphic design is not only unique, but also ubiquitous. By adopting frank and direct design strategy, Bierut makes the original complex content more concise and arouses the interest of reading and watching. It can be said that he paved the way for "understandable" design.
5. Massimo Wignelli
Massimo Vignelli is considered by many as one of the most influential designers in the last century. He pretends to be an "information builder" and successfully presents the dense and complicated information in the design in a way that is easier to identify and understand. The running route diagram he designed for 1972 new york subway is an example. This avant-garde abstract design caused great controversy at that time, but it was proved to be very effective in the end.