1, we must clearly understand the importance of information publicity. At present, from personal development to the image and status of the unit, and then to the image, international status and influence of the whole government and country, the relationship with information propaganda work is getting closer and closer. For individuals, information publicity has been paid more and more attention, and it is easier to see achievements than specific work. Doing a good job in information publicity can not only impress the leaders, but also leave traces of their efforts.
We must establish self-confidence and believe that we can write good articles. First of all, don't think your article is bad. These articles have their own characteristics. The novice's article is simple and natural, and it is also very good. In addition, bold, elegant, gorgeous, simple, poetry, short sentences, narrative, discuss ...............................................................................................................................................'s so-called "literature is no first, martial arts is no second." It is difficult to define whether an article is well written or not, depending on personal preference. Unlike martial arts, it is clear who is better than who. If you fight, you will be judged. Even if you both lose, you will die first, but if you die, there will be no first and second.
Below, I would like to report to you my own experience in information disclosure. May be inconsistent with the book, there are errors and omissions, please criticize and correct me.
Second, everything is difficult at the beginning, how to write it? How to write an article?
This is a headache for some comrades. As soon as they heard that the leader had explained the task of writing, they began to worry. I hope that from today on, everyone will change this situation and become everyone loves to write articles, and everyone is scrambling to write articles. To this end, I recommend eight words: "time, place, people, events", hoping that these eight words can solve the problem that people are afraid of writing, because these eight words basically summarize the content framework of all narrative styles, and all elements and factors of information propaganda cannot be separated from them.
For example, how should I write today's information publicity work exchange meeting? Time: X month X day Location: XX office building 10 floor meeting room personnel: heads of various departments of XX unit and information publicity backbone event: information publicity work experience exchange meeting was held. In this way, more than half of an information publicity work has been completed.
The other half is a detailed exposition of the "event", which can also be summarized by the words "occurrence, development, climax and result". The whole process of any event cannot go beyond the framework of these eight words, such as love: happening, love at first sight; Develop, start secret contact and enhance feelings; Climax, intimate relationship appears; As a result, either get married or break up. Another example is the cause: the occurrence of a comrade's demand for progress, the establishment of ambition or intention; In the process of development, he began to work hard and make positive progress, and all aspects have been greatly improved, and won the praise of everyone; Orgasm, achieved certain results, or money, or performance, or outstanding performance; As a result, under the leadership's attention and appointment, this comrade embarked on a new post and played a greater role.
In our case, the process of the incident is like this: the superior held the 2008 information publicity work conference, the leaders made speeches, assigned tasks and made demands. And announced the information propaganda work scores of each unit, and XX unit ranked in the top eight. Development: The leaders of this unit attached great importance to it, specially convened a meeting attended by heads of various departments and propaganda backbones, conscientiously implemented the spirit of the information propaganda meeting at the higher level, arranged and deployed the information propaganda work of this unit this year, and also arranged specific practices, including the recent exchange of experience. Climax: Today, everyone actively exchanged information and publicity experiences, introduced each other's experiences, learned from each other's strengths and learned from others' strengths. Everyone spoke enthusiastically and the meeting was very enthusiastic. Results: Through this exchange meeting, everyone felt that they had learned something, inspired each other, improved and benefited a lot. Comrades agree that this kind of communication is very good and has achieved remarkable results, which will be reflected in the information propaganda work of our bureau in the future. Finally, XX leaders of our unit attended the exchange meeting and made an important speech, asking us to make positive contributions and make efforts to do a good job in information publicity.
In this way, I wrote a complete narrative propaganda draft.
Besides, we are the technical department. How to write an explanatory text? It is also eight words: "argument, argument, and argumentation process." Matters needing attention mainly include: the argument should be clear and distinct. It takes time and energy to collect complete data and related matters to fully and completely demonstrate. In the process of argumentation, we should discuss one by one, don't digress, and justify ourselves. If you have other ideas and questions, you should write another paper. Don't try to explain two or more questions in one paper.
Third, if you already know how to write an article, how to write a good article?
Here I recommend eight words: "theme, angle, refinement and sublimation". Since everyone knows how to write an article, the next question is what to write. That is, the problem of materials. Personally, I think the theme is everywhere. As long as you pay attention, there are themes everywhere, and you can write anything. The main way is to find and discover big problems by analyzing small events. For example, through the subtle changes of goods, we can study the epidemic situation, product quality and the trend of goods flow.
Theme, choosing a good theme is the initial stage of writing a good article. What is a good theme? Some comrades have repeatedly chosen online, but they are good at choosing themes. Despite the time-consuming news, there are still many directions for selecting topics. Here I introduce a few: "hot, cold, accidental and related".
Hotspots are hot topics at present. For example, some time ago, the quality disturbance of China products caused by the United States, and the situation of China products abroad are very hot, and leaders and relevant departments are very concerned. For example, people's livelihood issues, prices and so on are all hot topics at present. Cold is the theme is very special. Although it is not popular at present, it is very important and meaningful, such as the re-emergence of red imported fire ants, the situation and trend of foreign inspection and appraisal institutions and so on.
Cold topic can make leaders pay attention to it, and it is more likely to get instructions from leaders, and the score will be high. In this respect, cold topics are more difficult to find than hot topics. Accidents are things that don't conform to common sense, such as finding live pests in wooden boxes marked with disinfection, various abnormal behaviors of enterprises or a group, and so on. By analyzing the reasons, we can dig out good themes and provide good decision-making reference for leaders. Relevance is an event related to the work of our unit, even a small event will attract the attention of leaders, such as the epidemic report after the tsunami in South Asia and the abnormal migration of birds in Europe.
Angle is a way to look at the problem with a special eye and create a good article. Discussing the same topic from multiple angles can make the article appear colorful and complete. For example, the online verification of customs clearance forms starts from many aspects and highlights the key points. On the one hand, there are many data errors, which is a temporary trouble, but in the long run, it is a simple enterprise program. On the one hand, it has enhanced our status and image. On the other hand, it put an end to many false positives, reduced the risk of epidemic situation and ensured the life safety of the people. On the one hand, we will crack down on high-value underreporting, smuggling and tax evasion and safeguard national interests. On the other hand, it can make an objective evaluation by reviewing and summarizing the experience and lessons of operation. Therefore, you can choose to describe a thing from many aspects and choose the key point you want to express, depending on which angle you look at the problem and explain your point of view.
Refining is to think deeply about the theme on the basis of the selected angle and get the best expression. For example, in the early days of reform and opening up, there were 10 thousand yuan farmers, which is very precious news value. How to publicize? At that time, under the background of conservative social concept and strong anti-capitalist trend of thought, the reporter wrote that "in the past, Wang Fu banquets were treasures, but today farmers eat Chinese food-tens of thousands of farmers in XX township, XX county, Hunan province eat abalone shark's fin", which is also in line with the truth of the news, not fake news. With photographic pictures, it is a very excellent news work.
Generally speaking, the highlight of refining news information is to find gimmicks. In our daily work, we can find some gimmicks, such as "XX port has the largest amount of evading inspection this year", "the first new method to evade inspection" and "the first pest found at XX port in recent years". In short, as long as there is a little difference, it can be used as a gimmick.
Sublimation is to deepen the objective facts on the surface to the ideological and spiritual level. For example, an article that was adopted not long ago, the original title was: "XX work is close to people's livelihood", which was refined and revised by the leaders and became "Further Implementing Emancipating the Mind and Serving Enterprises". Later, after sublimation, the master of the editing department became "our refined oil is imported from XX port in the future", and it is more direct and convincing to show the achievements of service enterprises in the words of enterprises.
Fourth, how to formulate the topic?
A good article needs a good title. The title is very important. Pay attention to the determination of the topic. Just like a book, the first thing a reader sees before opening it is the title. So I often spend a lot of time thinking about topics. There are several main points in the positioning of the topic:
1, summarizing all the contents of the full text. This is very common.
2, extremely attract the attention of readers, arouse the desire to read details, that is, there must be gimmicks. Tencent news is the best example. The topic is attractive, but the content is not so valuable. But you clicked on the content, and its news value has been realized.
3, poetic, making people look relaxed and happy. For example, the headline of Shenzhen Special Zone Daily is "The East is full of flowers" and "Clean Pearl River strives for Qian Fan".
4. It is a ray of light in the article, the most commendable understanding, and a sentence that makes the finishing point. For example, Premier Zhou, where are you? 》。
5. A clue that can run through all articles. Like moonlight in the lotus pond. A good topic can add a lot of color to an article.
5. How to get the article published?
1, we should consult more leaders and old comrades, their horizons and ideas are broader, and their suggestions and opinions can improve the quality of our articles. The effect of this generalization is different from that of mathematical logic. 1+ 1≥2, at least two, maybe three or four or five, will collide with each other and lead to unexpected themes.
2. For the unit, "one flower alone is not spring, but colorful is spring." How many things can a person write? Only when the whole unit is mobilized, and everyone works together in Qi Xin, can a hundred flowers blossom and blossom everywhere, and our information propaganda work can take on a new situation and reach a new level.
Here, I would like to sincerely thank the comrades in the office. I have worked in the office for a long time myself. I know that apart from doing my job well, they will also help us revise and recommend the manuscript. Every manuscript should be read word for word, punctuation marks should be read, and how to change it better should be considered. This is a strong mental work. Generally speaking, it is time-consuming, stressful and hard.
3. Have a good relationship with the editorial department: the form and content should be considered by the leaders of the unit and office, and various networking activities should be held. Editors and authors have certain feelings, which is really conducive to communication and publication.
4. "Read more, think more, write more and ask more questions": read more information and propaganda articles published by others, think more about why you can go to the page, imitate more, write more articles, and consult more old comrades.
Six, by the way, talk about the characteristics of news here:
1, timeliness: news neologisms, the application of "a few days ago" and "recently", can bring out old news with news.
2. Authenticity: the data should be as clear as possible and the name should be as specific as possible. Following the objective truth is the basic moral requirement for journalists, and objective facts must be truly recorded. "Truth, goodness and beauty" and "truth" rank first, and only "truth" can have "goodness" and "beauty".
Why did the ancients say, "It's better to read thousands of books than to follow Wan Li Road"? The reason is that the situation in the book may have changed, but travelers can learn the real objective situation. On the other hand, it shows the importance of news information following the truth. For example, the positive significance of The Journey to the West. The positive significance of the Long March.
3. tendentiousness: news is tendentious from the moment it is written. The main purpose of news tendentiousness is to suppress evil and promote good, which is the positive significance of news. For example, recent reports, such as "Tibetan independence elements' atrocities aroused public anger", "mobs smashed, looted and burned to disturb social stability and order" and "the Olympic flame ended successfully at XX station", naturally showed emotional tendency, whipping and praising, and took a clear-cut stand, regardless of title or writing.
Having said so much, I don't know if it will affect everyone. The key is to read more books, think more and write more. Practice makes perfect. If you write more, you will naturally write well.
Hope to adopt praise. Thank you.