Generally speaking, strategies are divided into: overall strategy, business strategy and functional strategy. The overall strategy is the overall planning of the top level of the enterprise, which mainly answers "what business field the enterprise is in" and "how to allocate resources for each unit of the enterprise"; Business strategy mainly answers "how to gain competitive advantage in the selected business field", and all emphasize "doing the right thing"; Functional strategy is the necessary support and guarantee for all departments within the division to achieve the first two strategic objectives, emphasizing "doing things well". From different levels of enterprise strategic management, the functional strategy of an enterprise consists of sub-strategies, such as corporate culture strategy, brand strategy, human resources strategy, market strategy, technological innovation and product research and development strategy, manufacturing upgrading strategy, supply chain management strategy and financial management strategy. You can seek the assistance of consulting institutions, and recommend Luo Zhong for consultation.
What strategies does the functional level strategy include? Be as detailed as possible.
Functional strategy mainly includes: human resource strategy, financial strategy, purchasing strategy, R&D strategy and brand strategy. It can be said that except for the business strategies that directly create value such as production and sales, others are supported by functional strategies.
What is the relationship among company strategy, division strategy and functional strategy?
The overall strategy involves the whole development, mainly the strategic positioning, business model and business arrangement in the next 1-5 years, involving all departments and production lines, including customer asset management strategy.
Business strategy is the consideration of business development itself, focusing on the corresponding business arrangement and planning.
What are the characteristics of enterprise functional strategy?
Enterprise strategy is an overall and guiding plan to set long-term goals and achieve them. It belongs to the category of macro-management, and has six main characteristics: guidance, overall situation, long-term, competitiveness and systematic risk.
I. Guidance
Enterprise strategy determines the business direction and long-term goal of the enterprise, stipulates the business policy and action guide of the enterprise, and plans the development track and guiding measures and countermeasures to realize the goal, which plays a guiding role in the business management activities of the enterprise.
Second, the overall situation
Enterprise strategy is based on the future. Through in-depth analysis of the international and domestic political, economic, cultural and industrial operating environment, combined with its own resources, and standing at the height of system management, it has made a comprehensive plan for the long-term development track of the enterprise.
Third, long-term.
"Today's efforts are for tomorrow's harvest", "Those who have no long-term worries will have near worries". Enterprise strategy gives consideration to short-term interests, focuses on long-term survival and development, establishes long-term goals, plans development trajectory and macro-management measures and countermeasures to achieve long-term goals. Secondly, around the long-term goal, the enterprise strategy must go through a continuous and long-term struggle process. In addition to making necessary adjustments according to market changes, the formulated strategy usually cannot be achieved overnight and has long-term stability. Fourth, competitiveness.
Competition is an unavoidable reality in the market economy, and it is precisely because of competition that the dominant position of "strategy" in management is established. Facing the competition, the enterprise strategy needs to analyze the internal and external environment, clarify its own resource advantages, form characteristic management by designing appropriate business models, enhance the antagonism and combat effectiveness of enterprises, and promote the long-term healthy development of enterprises.
Classification of verbs (abbreviation of verb)
Enterprise strategy is based on long-term development, establishes long-term goals, sets stage goals around the long-term goals and realizes the business strategies of each stage, forming an interlocking strategic goal system. At the same time, according to the organizational relationship, enterprise strategy needs to be composed of three levels: decision-making level strategy, institutional strategy and functional department strategy. The decision-making level strategy is the overall guiding strategy of the enterprise, which determines the strategic elements such as business policy, investment scale, business direction and long-term goals, and is the core of the strategy. The enterprise strategy explained in this book mainly belongs to the decision-making level strategy; The strategy of public institutions is a long-term plan for the survival and development of enterprises through independent accounting of business units or relatively independent business units, following the strategic guiding ideology of decision-makers, analyzing the competitive environment, focusing on markets and products; Functional department strategy refers to the overall planning of the long-term goals, resource allocation and other strategic support and guarantee systems of various functional departments of enterprises, such as planning department strategy and purchasing department strategy, in accordance with the strategic guiding ideology of decision-makers and the strategy of public institutions, focusing on division of labor and cooperation.
Risk of intransitive verbs
Any decision has risks, and strategic decision is no exception. In-depth market research, accurate industry development trend prediction, objective long-term goals, rational allocation of manpower, financial resources and material resources at various strategic stages, and scientific selection of strategic forms can guide the healthy and rapid development of enterprises. On the other hand, if we only judge the market subjectively, set too ideal goals or predict the development trend of the industry, the formulated strategy will lead to misleading management and even bring the risk of bankruptcy to enterprises.
Characteristics of functional strategy
The strategic management system of enterprise logistics includes three levels: overall logistics strategy, logistics competition strategy and logistics function strategy. To implement the overall logistics strategy of an enterprise, it must be decomposed into more specific and operable functional logistics strategies. After the enterprise's overall logistics strategy and logistics competition strategy are determined, it must be supported by various logistics function strategies. Therefore, the formulation of logistics function strategy is the primary task of logistics strategy implementation. Logistics functional strategy, that is, functional department strategy, is a short-term systematic planning of the direction, objectives, policies and guiding principles of various functional strategic activities in order to implement the overall logistics strategy and logistics competition strategy. It mainly includes R&D strategy, supply strategy, product strategy, marketing strategy, human resources strategy and financial strategy. Compared with the overall logistics strategy and logistics competition strategy of enterprises, logistics function strategy has the following characteristics. 1. Professionalism Because the division of enterprise logistics function strategy is based on specialized division of labor, the logistics function strategy has strong professionalism. This determines that the formulation of logistics function strategy must be carried out with the participation of relevant experts. 2. Affinity Because the logistics function strategy plays an auxiliary role in the overall logistics strategy and logistics competition strategy of the enterprise, it has the characteristics of locality and subordination, so it must be subordinate to the overall logistics strategy and logistics competition strategy of the enterprise. 3. The specific logistics function strategy is formulated for a certain logistics activity of the enterprise, so it is highly targeted. It is more clear and specific than the overall strategy of the enterprise, and it is a concrete explanation of the direction, objectives, principles, policies and strategies of various logistics activities of the enterprise.
What are the general characteristics of enterprise functional strategy?
Reprint the following information for your reference.
Functional strategy, also known as functional support strategy, is an enterprise's planning of various functional activities according to the overall strategy or business strategy. Functional strategy can generally be divided into production and operation strategy, resource-based functional strategy and strategic support functional strategy.
The characteristics of functional strategy The enterprise logistics strategic management system includes three levels: overall logistics strategy, logistics competition strategy and logistics functional strategy. To implement the overall logistics strategy of an enterprise, it must be decomposed into more specific and operable functional logistics strategies. After the enterprise's overall logistics strategy and logistics competition strategy are determined, it must be supported by various logistics function strategies. Therefore, the formulation of logistics function strategy is the primary task of logistics strategy implementation. Logistics functional strategy, that is, functional department strategy, is a short-term systematic planning of the direction, objectives, policies and guiding principles of various functional strategic activities in order to implement the overall logistics strategy and logistics competition strategy. It mainly includes R&D strategy, supply strategy, product strategy, marketing strategy, human resources strategy and financial strategy. Compared with the overall logistics strategy and logistics competition strategy of enterprises, logistics function strategy has the following characteristics. 1. Professionalism Because the division of enterprise logistics function strategy is based on specialized division of labor, the logistics function strategy has strong professionalism. This determines that the formulation of logistics function strategy must be carried out with the participation of relevant experts. 2. Affinity Because the logistics function strategy plays an auxiliary role in the overall logistics strategy and logistics competition strategy of the enterprise, it has the characteristics of locality and subordination, so it must be subordinate to the overall logistics strategy and logistics competition strategy of the enterprise. 3. The specific logistics function strategy is formulated for a certain logistics activity of the enterprise, so it is highly targeted. It is more clear and specific than the overall strategy of the enterprise, and it is a concrete explanation of the direction, objectives, principles, policies and strategies of various logistics activities of the enterprise.
The difference between enterprise's overall strategy and functional strategy
Generally speaking, they are two different concepts, and the overall strategy of an enterprise is its long-term (comprehensive) development (planning) goal. Functional strategy is a strategic measure taken around a certain field (management); The former is related to the requirements and direction of the long-term development of an enterprise. The latter is a part and guarantee of development. Let's talk about this briefly.
What is the difference between the company's overall strategy, business strategy and functional strategy?
The overall strategy involves the whole development of the company, mainly the strategic positioning, business model and business arrangement in the next 1-5 years, involving all departments and production lines of the company, including the customer asset management strategy.
Business strategy is the consideration of business development itself, focusing on the corresponding business arrangement and planning and the corresponding financial personnel arrangement.
Functional strategy is mainly about the establishment, merger and coordination of corporate business or functional departments arranged around the overall strategy.
What are the levels of enterprise strategic management?
Enterprise strategy can be divided into three levels:
1. Enterprise strategy (enterprise
Strategy)
2. Business strategy or competitive strategy (business strategy)
3. Functional strategy (function
Strategy). Three levels of strategy are all important parts of enterprise strategic management, but the focus and scope of influence are different.
1. Enterprise strategy, also known as overall strategy, is the highest-level strategy of an enterprise. It needs to choose the business fields that the enterprise can compete with according to the enterprise's goals, and rationally allocate the resources necessary for the enterprise's operation, so that all businesses can support and coordinate with each other. For example, we decided to build factories overseas and establish overseas manufacturing business in countries with low labor costs.
2. The company's secondary strategy is usually called business strategy or competitive strategy. The business strategy involves the supervisors and auxiliary personnel of each business unit. The main task of these managers is to concretize the enterprise objectives, development direction and measures contained in the company strategy, and form the specific competition and management strategy of this business unit. For example, launching new products or services, establishing research and development institutions, etc.
3. Functional strategy, also known as functional level strategy, mainly involves various functional departments within the enterprise, such as marketing, finance, production, etc., how to better serve the strategies at all levels, so as to improve organizational efficiency. Such as the automation of the production process.