Crisis public relations refers to the relevant countermeasures to deal with the network crisis, which is sudden, targeted, destructive and urgent. Compared with China, companies and individuals, crisis public relations plays a key role. Crisis public relations refers to the relevant countermeasures to deal with the network crisis. According to key public relations, crisis public relations actually refers to the daily dynamic whole process in which a company learns, formulates and implements a series of management methods and countermeasures in an organized and planned way to prevent or reduce the serious harm and reputation caused by the network crisis, including avoiding, manipulating and handling the network crisis and dealing with the revitalization after the network crisis.
As the person in charge of corporate public relations, before dealing with the specific public relations crisis, we must calmly think about what the crisis is, and then design the disposal strategy according to the two-point method. In addition, the execution time and resource matching should keep up.
1, monitoring public opinion and judging information
After the network crisis broke out, the first thing that crisis public relations should do is to confirm, that is, to know the external public opinion and the internal real situation as soon as possible. Public opinion is to let you know what outsiders think of you. If it is a company with a public opinion monitoring system, check the situation with background management as soon as possible. The change of statistical data, the negative information of the news media with emphasis weight, and the attack point.
2, according to the real information to develop strategies and implementation plans.
Companies must make quick decisions, react quickly, act decisively, communicate with the media and the public, and quickly control the situation, otherwise it will expand the scope of sudden crisis and even lose control of the overall situation. If the enterprise encounters a crisis, the company's every move will become the main basis for the outside world to judge how the company handles the crisis. The media, the public and the government pay close attention to the first statement issued by the company concerned.
3, with the strategy, it is the operational level.
Say a word or two more about "deleting manuscripts" according to the division of responsibilities. "Deleting manuscripts" should belong to this process. It is not completely impossible to "delete manuscripts". If you have been confirming that the "internal truth" is that your business or goods are completely normal, and you have done "going ahead again" in the second step, you can issue a lawyer's letter in the third step and delete the supporting documents. Generally speaking, this step focuses on a large number of operations. And it is not the public relations department itself that is there, but the cooperation of the whole enterprise. There are many people and many things, so it is necessary to maintain a unified caliber and work passion. Don't tear it inside. Tearing is also this stage. There was revenge and resentment in the past.
Really good crisis public relations is solved before the network crisis occurs. The network crisis solved in my media public relations career for more than 20 years will not encounter more network crises all the year round like today's internet companies. Apart from personal reasons, an even less optimistic problem is that the network crisis has become as ubiquitous as the air around people.