1. Enterprises have changed from commodity intermediaries to commodity information intermediaries, from commodity trading places to commodity distribution centers, and from providing popular services to providing personalized services.
2. Form a global market, mainly engaged in online auction, e-commerce, book mall service acquisition, future strategic adjustment and integration of global resource advantages of Paypal and Skype.
3. Market globalization, time limitation, transaction virtualization, low cost, convenient operation, personalized service and efficient operation.