Burt's Bees (Burt's Bees Send Orders) Detailed Data Collection

Burt's Bees (full name: Burt's Bees) is one of the hard advertising promotion methods in the real estate industry. Its marketing method has three characteristics: high accuracy, high cost performance and high transaction rate. Therefore, some insiders said that it was widely reported in January, and the house was sold entirely by small bees.

Basic introduction Chinese name: full name of Burt's Bees: Burt's Bees' delivery attributes: features of marketing methods in real estate industry: high accuracy, high cost performance, high turnover rate, workflow, promotion features, classic cases, workflow Party A: employer (property owner) Party B: employee (Burt's Bees) 1, and Party B conducts professional selling point judgment and customer group judgment on Party A's property. 2. Party B is responsible for summarizing a sentence or the brightest advertisement within 30s and submitting it to Party A for review. 3. Party B investigates the customer base access of its customers, and selects the public places where such customers mainly gather. 4. Party B shall arrange Burt's Bee Distributors according to customer groups. 5. Half an hour before work, Party B is responsible for spot-checking the advertising language of Burt's Bee and the main selling points of Party A's real estate. 6. Party B will send appropriate leaflets to all locations. 7. Burt's Bee sends out a single explanation through a slogan to find the customer who needs to buy a house. 8. Customers who need to buy a house can complete the transaction by watching the RV and sending it to the sales office. Watch the RV bring it back. Popularize the characteristics of 1, upgrade the traditional means of sending orders and DM direct investment, and greatly improve the accuracy. 2. The sales office is full of popularity, which drives the transaction and solves the cold buying atmosphere of the sales office. 3. Compared with broadcasting, the transaction rate is slightly higher 17-20%. 4, cost-effective, generally speaking, the cost of expanding customers in one month does not exceed 65438+ 10,000 yuan. A classic case: Daqing Hesheng Real Estate Development Co., Ltd. used Burt's Bees to expand customers, and created at least 22 sets of off-season myths of the property market with daily sales when mainstream media such as newspapers and television stopped. Daqing Xu Sheng Real Estate Development Co., Ltd. used Burt's Bees to expand customers, and its project "Central Metropolis" completed its sales task two months ahead of schedule.