2. How to communicate with customers?
3. How to communicate with customers.
4. How does sales communicate with customers?
1. Communication is defined as any process in which people share information, thoughts and emotions. Another definition is that communication affects opinions, decisions and behaviors through information interaction. In the communication of demand acquisition, information is the demand of this system.
2. The purpose of requirement acquisition communication is to establish the concept of system requirements and unify the definition and understanding of system requirements, that is, what the system should and should not do.
3.？ Note that the communication here must be two-way.
4. Communication elements in demand acquisition include: sender and receiver. All communication participants are both senders and receivers, and all communication participants play a certain role. Roles are specific roles that individuals play in relationships and behaviors that can be compared with a set of norms. In requirements acquisition, the participants are mainly users and developers.
5. Information, including symbols, articles, thoughts and emotions related to needs.
6. Channels, through hearing, vision or touch to achieve communication.
7. Noise, noise in the process of demand acquisition is mainly information with different understanding and ambiguity about the definition of demand.
8. Feedback, that is, the interaction between the sender and the receiver, is a necessary condition for establishing communication. Feedback is not necessarily language, such as replying to emails, answering questionnaires and so on.
9. The environment with subjective choices and settings is where communication takes place.
10.？ According to the classification of subject and object, communication can be divided into interpersonal communication, man-machine communication and organizational communication. Organizational communication refers to the exchange and transmission of information among members of an organization. Demand acquisition is an organizational communication, which is divided into downward communication, upward communication and parallel communication. Downward communication is the communication formed by the command, instruction or notice from the superior to the subordinate in the organization, and the subordinate who communicates upward is the communication of the superior's reaction. Parallel communication is the communication between unified levels of the organization. Demand acquisition should be this kind of communication, and avoid becoming downward or upward communication.
1 1.？ Robert heller said &; Ampere.
12.#34。
13. Good communication is as important to an organization as blood is to life.
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16. Although the ultimate goal of communication is to convey information to the recipient, there are various ways of speaking, writing and listening, and the purpose of communication is to process information and improve relations.
17. How to use communication skills to improve communication efficiency? This requires us to improve communication in many ways.
18.？ Oral communication: Through oral communication, we can get more accurate, convenient and timely information, which provides a place for discussion, clarification, understanding and immediate feedback.
19. In oral communication, we should observe each other's body language, pronunciation and intonation, which are important factors to enrich oral communication.
20. Oral communication should be frank and clear. Don't be misled or difficult to understand when expressing your opinions. The core of communication is not language, but understanding. Both sides should pay attention to oral communication.
2 1.？ In the process of communication, the sender and receiver of information may have completely different understandings on some issues.
At this time, we should pay attention to getting as much information as possible before communication. It is better to make a clear statement than to ask questions all the time. Too many questions will greatly reduce your credibility, make people unable to understand you correctly, and make people have a negative impression on you.
23.？ Try to explain the problem clearly and let the other person understand your meaning and attitude. If you don't understand the other person's meaning, but you have some other understandings or ideas, you can ask the other person directly, find out the meaning of the other person as soon as possible, and solve the misunderstanding in mutual communication as soon as possible.
24. Let everyone focus on the goal and establish a * * * position, so that people can understand each other, not afraid of making trouble and not killing each other.
25.？ Understand the difference between questioning and defending, take the time to consult others and share with them why you stand your ground.
People must be careful not to use words that may be interpreted as sexism, racial discrimination, prejudice or aggression in oral communication.
27. Because this method is synchronous, oral communication should also pay attention to the timing. It is not appropriate to break into the user's office to interrupt the other party's work or meet the user in the corridor for half an hour.
28.？ Meeting and discussion: Meeting is an effective tool and means to strengthen organizational construction, strengthen members' expectations and promote project target investment.
29. In order to make the meeting effective, it is necessary to determine the purpose, participants and agenda of the meeting before the meeting, and distribute the purpose, agenda and information to each participant.
30. During the meeting, the meeting must be held on time and the meeting recorder should be appointed. The meeting host should supervise rather than dominate the meeting, and the contents of the meeting should be recorded as soon as possible. Use a laptop for meetings or interviews. Assign a person skilled in typing to record all the discussions and do some sorting at the same time. Another way is to use recording, so that people attending the meeting can devote themselves to the meeting and organize afterwards through recording.
3 1.？ If you don't do this, when you end the meeting, you will find that all the discussions are just a vague impression, and the demand is still a distant thing for you. Before the end of the meeting, summarize the results of the meeting and record them. Users participating in the discussion are requested to comment and modify the recorded contents, control the meeting progress and discussion scope, and end the meeting on time.
32. After the meeting, announce the meeting combination and arrange personnel to follow up the project decision and arrangement.
33.？ The first meeting between users and developers is like the first meeting between two strangers. Everyone doesn't know what to say, what to ask, and they are worried about what they say and what they do will lead to differences. They are all thinking about what they want, that is, different expectations, and they all hope that the same event is the success of the project.
34. The following suggested list of questions can help the organizers of the meeting to be targeted: Stage 1: Start with the question of freedom and gain some basic understanding, such as what problem to solve, who needs the solution and the expected effect of the solution.
35.？ Who is the initiator of the problem and the beneficiary of the solution? Who will use this solution? What economic benefits can a successful solution get (without involving the business secrets of users)? Is there or is there a need for another solution? The second stage: better understand the problem and the ideas expressed by users. What problems does the solution locate and solve? What kind of output will a successful solution produce? In what environment will this solution be used? Are there any special performance requirements or limitations that affect the solution? The third stage: pay attention to the meeting effect. Do you think there is a more suitable person to answer these questions? Is the meeting too long and there are too many questions? Can anyone else provide other information? Are there any other questions we haven't asked? Dealing with conflicts: Conflicts will inevitably occur in the process of communication, and differences in goals, motivations, personalities and temperament will all lead to conflicts. We must pay attention to and face up to conflicts.
36.？ Conflict also has its advantages. It can expose problems and make them get attention as soon as possible.
37. It can stimulate discussion and clarify ideas.
38. Forced to seek new methods.
39. Cultivate creativity and solve problems better.
40. There are several ways to deal with conflicts: avoidance or withdrawal: people involved in conflicts voluntarily withdraw from this situation to avoid disputes.
4 1.？ This practice is a negative method, which will make contradictions accumulate continuously and lead to gradual escalation later.
42. Competition or coercion: Seeing conflict as a win-win situation and thinking that winning is more valuable than their relationship may lead to people's resentment and worsen the working atmosphere.
43. Mediation or elimination: Try to find agreement in the conflict, try to ignore differences, and not discuss possible differences, but this does not completely solve the problem.
44.？ Compromise: seek a harmonious compromise plan, with the focus on dispersing differences.
45. Cooperate to solve problems: face the problems directly, seek a win-win outcome, and strive to get the best and most comprehensive solution. People involved in the conflict have a clear understanding of the assumptions of the other party's views, especially those in conflict, and are willing to give up or redefine their own views and opinions.
46.？ It can be seen that this is the most positive and best way to deal with contradictions.
47. Written communication: Face up to the fact that documents, memos or emails are written communication, which is characterized by persistence.
48. Written communication should only be used when necessary and will not increase the workload of both parties. We often don't want to look for information that can be obtained through oral communication in the next meeting in trivial documents. All written expressions must be clear and concise, and nothing irrelevant to the subject can be attached. Use short sentences instead of long sentences and active voice instead of passive voice to avoid double negation or ancient Chinese words. Use natural language.
49.？ Written communication is also an effective way to help memory.
50. speeches and reports: before speeches and reports, we should make clear the purpose, prepare a written outline and make full preparations? When practicing, the content should be concise to ensure that the information can be understood clearly and correctly. Don't impress the receiver with quantity but quality. Use pictures and tables to explain the problem.
5 1. During the speech and report, the language is clear and fluent, the sentence is short, and the transition between the main points is natural. You should also try to use body language, smile consciously, and relax your arms or increase the gesture of explanation, which will make you more confident and eliminate tension.
52.？ Speeches and reports must be completed within the specified time, and it is best to set aside some time to communicate with the audience.
53. The effectiveness of communication varies greatly and plays a decisive role in the success of demand acquisition. We should not only pay attention to the professional technology of demand acquisition, but also see the importance of communication. The efficiency of communication can be improved, and we need to work hard to improve our communication skills.