-The following are quotations.
Why are Italian Valentino everywhere? Miss Xia, who works in Shanghai Yellow Pages, recently visited the streets and could not help feeling this way. The information provided by the Trademark Office of the Municipal Administration for Industry and Commerce is even more surprising: there are 120 Valentino brands applying for various prefixes and suffixes nationwide.
In fact, Valentino with Italian signs can be seen everywhere on the beach now, from Geovanni to Isetan in Meilong Town, Nanjing West Road. Valentino, go to Emilio in Dongbao Department Store on Sichuan North Road? Valentino and Valentino? Dzheniya; Valentino of Fuhai Commercial Building on Sichuan North Road? Pino and Ropi? Valentino, Valentino to Sichuan North Road? Vani and Valentino? Aachen store, and then to Valentino, the famous shopping mall of Shanghai Railway Station? Patek Philippe) ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… However, with so many Valentinos, which one is true?
According to the contact numbers on these Valentino clothes or bags, the reporter dialed one by one and got different answers. Some agents told reporters that they got the agency right step by step through the general agent in Taiwan Province province, and the products were produced in Shanghai. Some swear that they are operating a sub-brand of Valentino in Italy, and their trademarks are registered by themselves and have been recognized by the Trademark Office. Others asked reporters that their brand had been successfully registered in Italy long ago. Is it necessary to register in China? Of course, some make it clear that they represent the products of a Hong Kong company, but this Hong Kong company has an Italian title.
The reporter asked Miss Shen from the Trademark Office of the Municipal Administration for Industry and Commerce with doubts. She told reporters that according to the statistics of the Trademark Office of the State Administration for Industry and Commerce, there are 120 Valentino brands that are applying for various prefixes and suffixes in the country, and only one is officially registered, namely Florence? Valentino's British brand. So, does this mean that other 120 Valentino brands are counterfeit brands? Miss Shen explained that according to the provisions of the Trademark Law, an enterprise may register a trademark or not apply for registration. As long as the trademark he uses does not infringe the registered trademark rights of others. In other words, as long as no one has officially registered the brand, it can be used. So we can't say that so many Valentinos are fake brands. However, no matter how different their prefixes and suffixes are, they are very similar after all, and it is very difficult for consumers to distinguish them, which is easy to cause market confusion. In this case, the Trademark Office generally only allows one or two Valentino to register successfully. As for foreign registered brands, is domestic registration still useful? Miss Shen said that trademark protection is regional. Trademarks registered in Italy can be used without registration in China, but they are not protected. To be protected, you must register.
An industry insider revealed to reporters that there are generally three ways for foreign well-known brand clothing enterprises to invest in China: directly investing in opening exclusive stores, seeking an agent to authorize them to monopolize in China, establishing joint ventures with domestic enterprises, and providing trademark use. But there is another situation, that is, domestic companies set up companies in Italy, applied for registration of trademarks, and then exported them back to China to become Italian brands. The implication is that so many brands with the same name may just have a "foreign name" to fool some consumers, rather than real Italian famous brands. Therefore, in the face of so many so-called Italian famous brands popping up at once, consumers should be more careful.