Speaking of Volvo, most people will give these labels, second-line luxury, Nordic style, safety and beauty. Of course, there are also many shortcomings, such as poor sound insulation, expensive maintenance, large terminal concessions and so on. However, what is certain is that Volvo is still showing a good upward trend, and the concept of making cars is recognized by more and more people. According to the data, in 20 19, Volvo's global sales reached a new high, with 700,000 vehicles sold, an increase of 9.8% compared with 20 18, accounting for 22% of the China market.
Among them, the best-selling model is undoubtedly Volvo XC60, which accounts for 28% of sales. In addition, the sales of XC90 and S90 models are also remarkable, which is a considerable increase compared with last year. However, the station wagon V90, which is the most suitable for Volvo's personality and praised by many netizens, has little interest.
Why is Volvo V90 ignored by the market? Of course, this has something to do with the general environment. In China market, SUV models have always been favored, but consumers seem to be not interested in the characteristics of station wagons, such as advocating freedom, loving adventure and traveling.
Moreover, the manufacturer did not pay special attention to this model. In the terminal's 4S store, there are only a few places in each store, and even the sales staff will recommend XC60 and other best-selling models to customers interested in the V90, so as to make a quick deal.
Describe the status quo of V90 in the words of a netizen. "If you don't need 7 seats, it is more cost-effective than XC90; If height and size are not considered, it is more cost-effective than domestic XC60. If you can remove the trunk for the feeling of a niche, it is more suitable than S90, but there are too few people who can figure it out. "
It can be seen that the single feature of Volvo V90 is still relatively advantageous, but it is more embarrassing to synthesize it. Consumers should pay attention to the potential purchase of orders and must meet the conditions at different levels. And more importantly, the premium of station wagon is about 10%- 15% compared with cars, which also makes many customers who really like V90 but have limited economic conditions flinch.
The above problems are actually the problems of the whole station wagon, but looking at the models alone, Volvo V90 is still very competitive. At the terminal price of 370,000 yuan, buy an engine with a full-time four-wheel drive with a maximum power of 254 horsepower and an imported station wagon, which is great value. Compared with Audi A6 of the same level? Allroad is also a derivative of the previous generation platform, leading the whole generation and being more cost-effective.
And Volvo's model has two obvious advantages. The first is safety. Volvo has given us a lot of good demonstrations in countless tests and real life. In particular, the 25% offset collision that made a lot of noise some time ago made a wave of advertisements for Volvo in disguise. In the process of collision, Volvo relies on the safety decision of "wheels bouncing off" to avoid frontal rigid collision as much as possible, thus avoiding danger. What is reflected behind this is that the body structure of Volvo models is scientific and safe enough.
Moreover, Volvo models also have a lot of safety functions, including IntelliSafe, urban safety system, and Pilot? Auxiliary navigation auxiliary system, etc. , is basically the most complete and honest security configuration at the same level.
In addition, there is another point worth ignoring: health. The interior materials used in Volvo models is based on environmental protection and health. Although the interior adopts a minimalist style, the materials are all environmentally friendly materials that meet high standards and have almost no odor. In addition, Volvo is equipped with the CLEANZONE air purification system, and PM2.5 filtration is added for the China market, which can monitor and quickly purify the air inside the car and maintain good air quality.
Of course, the V90 is not perfect. The first disadvantage is that the sound insulation is not ideal. Although the new model has been greatly improved, there is still room for improvement as a high-quality station wagon. There is also the general performance of the ride space, especially the short rear seat cushion, which makes the comfort of long-distance ride discounted.
Excluding the big environmental factors, I still believe that the sales of Volvo V90 will definitely increase. So did the Volvo V90 of 202 1 do this?
First of all, it is worthy of recognition that 202 1 Volvo V90 retains the appearance and interior of the current model, which not only conforms to the law of model changes, but also meets the expectations of consumers. In addition, as a modified model, the V90 also has many improvements.
The first one is the crystal handle. Volvo V90 finally put the beautiful crystal file on XC90 on the V90. In B& time, the V90 has also been upgraded in the interior, adopting a new B&; W stereo, and upgraded the amplifier to enhance the noise elimination function. Not only that, the tailor-made wool blended seats on XC90 have also been decentralized to the V90, and the top version can also be equipped with leather-free interiors. In the back row, the new car replaced the 12V power supply with two Type-c interfaces, which is more suitable for the current usage habits.
Of course, there are also some small details worthy of praise, such as adding a flowing full LED taillight, which makes the vehicle more ceremonial when starting; The front shell has been adjusted to look more refined.
Another big upgrade is that the light hybrid system will be added to many models, including the V90. Equipped with 2.0T engine and 48V light mixing system, combined with electronic braking and kinetic energy recovery, the fuel economy can be improved by 65,438+05%.
Write at the end:
Will Volvo V90 be the "dish" of China consumers? Although the upgrade of 202 1 V90 is in line with consumers' expectations, the problem brought by high quality is that the price is really not cheap, which is also the source of all "embarrassment". To put it bluntly, from the consumer's point of view, a car is a good car and can be cheaper. I believe this dish is still very fragrant, but who doesn't know the truth that it is cheap and not good?
Disclaimer: This article was originally written by Gao Guanshi, and any plagiarism or unauthorized reprinting will be investigated for legal responsibility.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.