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Vivo smartphone Vivo is a mobile phone brand focusing on the field of smart phones. Vivo and the fun-seeking, energetic, young and fashionable urban groups work together to create smart products with excellent appearance and pleasant experience, with the courage to pursue the ultimate and continue to create surprises as the firm pursuit of vivo.
20 14, the internationalization of vivo brand was fully launched. In addition to the Chinese mainland market, vivo has entered overseas markets including India, Thailand, Myanmar, Malaysia, Indonesia, Viet Nam and the Philippines. 2065 438+06-2065 438+07, vivo officially became the official partner of NBA China. ?
At the end of 20 16, vivo executives revealed at the media communication meeting that seven R&D centers will be established at home and abroad, including Shenzhen, Dongguan Chang 'an, Nanjing, Hangzhou and Beijing, and two R&D centers in Silicon Valley and San Diego will be established abroad. Judging from this deployment, vivo will change from the original single-point technical breakthrough of music and photography to the overall technological innovation of smart phones.
Development course In 2009, the vivo brand was registered globally, and it has been registered in more than 100 countries around the world.
On 20 1 1 year, vivo brand officially entered the field of smart phones. 1 1 year, the smart phone vivo V 1 was released, which supported SRS sound effects and entered the mobile phone market with the concept of music mobile phone.
In 20 12, vivo built X (Peak) series, and in June 1 1 released vivo X 1 with a body of 6.55 mm. This mobile phone integrates Hi-Fi professional chips.
In 20 13, vivo brand-new created the Xplay series of Hi-Fi extreme audio-visual products, and released the first mobile phone vivo Xplay in May, equipped with Hi-Fi 1.0 sound quality architecture independently developed by vivo.
July 20 13, the first flagship experience store of vivo in China officially opened in Yan' an Road, Hangzhou, marking the opening of a brand-new user interaction mode.
June 20 13, Funtouch OS, a mobile phone system, was launched based on Android phones.
20 13 12, the second mobile phone of Xplay series, vivo Xplay3S, was released, equipped with 2K screen, and it was the first DTS stereo surround cinema system.
20 14 may, vivo released the first product of Xshot series, a Hi-Fi extreme shooting series, and jointly organized an activity of searching cities with vivo images with National Geographic magazine, recording the beauty of urban human geography through Xshot mobile phones.
20 14 12 X series latest mobile phone vivo X5Max is released, with a body thickness of 4.75mm, and it is equipped with Hi-Fi 2.0 mobile phone sound quality architecture independently developed by vivo for the first time. The sound quality of vivo X5Max mobile phone is comparable to that of professional Hi-Fi player.
20 15 65438+25 10, the first wechat friend circle advertisement was launched. Vivo, BMW and Coca-Cola became the first advertisers to cooperate with WeChat friends circle. Vivo starts from its own Hi-Fi gene and appears in the circle of friends with the advertising concept of paying tribute to music.
On 20 15, 1 1, vivo held a new product launch conference, releasing the latest flagship of X series-vivo X6, focusing on the "worry-free" experience for the first time, marking that "fast" is rooted in the product function of vivo.
20 16 July, vivo X7, the new flagship of vivo photography, was released at the Director Center of China, Beijing, featuring 1600W soft light self-timer, equipped with moonlight soft light independently developed by Vivo, imitating the apple lighting in the studio, bringing outstanding self-timer effect. The release of vivo X7 indicates that taking photos will be one of the core value points of vivo brand, and it will become the product DNA of vivo together with Hi-Fi. ? At the same time, vivo became the official partner of NBA China in 20 16-20 17 season.
2016165438+1October 18 at the new product launch conference of vivo X9 series and Xplay6, vivo announced the launch of a new brand logo "camera &; Le ",add the camera to the brand gene of vivo.
? Brand introduction vivo is an intelligent product specially designed for young and fashionable urban mainstream young people. Its excellent appearance, professional sound quality enjoyment, extreme video fun, pleasant surprise experience and daring to pursue the ultimate surprise are the constant pursuit of vivo. Vivo is a smartphone brand owned by BBK.
"vivo" comes from ancient Latin. During the 600 years around the first year of AD, in order to show respect for the heroic achievements of Caesar and Octavian, Roman citizens gathered in front of the Senate could not help shouting "Vere" when throwing flowers, and the corresponding adjective Ge vivo appeared. In modern times, with the prosperity of Italian opera art, people felt that ordinary words could no longer express their admiration and admiration for Verdi and Puccini's works, so they introduced vivo, which gave vivo art a prominent sense of existence and activity.
In short, vivo is not only "active and full of vitality", but also contains sincere and high respect for heroes, art and other great things. Its original and concise pronunciation is a strange syllable that people give out when they witness the birth of new life or great things.
? Brand values vivo takes fun, professionalism and credibility as its core values.
Fun: Fun is not only a carefree experience of living in the present, but also a power that can be amplified in sharing and continued in self-realization.
Profession: Profession is a persistent and dedicated attitude. The attitude of devotion, attention to detail, Excellence and supremacy of user experience makes vivo grow rapidly and make continuous progress.
Prestige: Prestige comes from the differentiated industry status gained through our own efforts, which means being recognized and appreciated by consumers, thus having the influence to change the world.
? Brand spirit dares to pursue the ultimate and continues to create surprises.
? The product vivo has three product line layouts: Xplay series, x series and y series, which mainly represent X9, Xplay 6, Y66 and other products. ? Photography and music are the product genes of vivo.
X series: for young and fashionable consumers, provide the ultimate HiFi and ultra-thin products. Vivo's X series focuses on HiFi sound quality, ultra-thin design and carefree experience.
Main products:
vivo X9，vivo X9Plus
Vivo X9/X9Plus was officially released in Beijing Water Cube on 20117. Both mobile phones are equipped with a front-facing 20 million+8 million blur dual-camera lens, and taking photos together can get portrait photos with large aperture effect. [3]
vivo X7，vivo X7Plus
2065438+In June, 2006, vivo released the latest product of X series, vivo X7, at China Director Center.
Based on the needs of consumers to take photos, vivo X7 is equipped with a front moonlight soft light independently developed by vivo, which can simulate the apple lighting in the photo studio, and is equipped with 1600W front pixel and top beauty algorithm.
Vivo X7 is also equipped with dual-engine flash charging technology independently developed by vivo, which uses two charging chips to charge at the same time, reaching twice the charging speed of ordinary mobile phones, and at the same time, it has nine times charging protection during charging to protect the safety during charging. [4]
Xplay series: for young people who pay attention to audio-visual experience, we provide the ultimate HiFi audio-visual products, focusing on the ultimate HiFi and audio-visual products.
Main products:
vivo Xplay6
2016165438+1October 17, vivo officially released vivo Xplay6 in Beijing Water Cube. Xplay6 is equipped with a new generation of Super AMOLED curved screen with 5.46-inch 2K resolution. In terms of taking photos, it is equipped with Sony's flagship sensor IMX362, which supports dual-core focusing with a focusing speed of 0.03S and dual cameras, which can blur the background and highlight the subject. [3]
vivo Xplay5
vivo Xplay5
On March 20 16, vivo released the latest flagship vivo Xplay 5 of xplay series in Beijing Water Cube. . China for the first time, doubled.
At the same time, it is equipped with split-screen multitasking. When users watch videos, they encounter information such as WeChat /QQ. The screen can be divided into two parts, processing information while watching video. Curved screen, and designed the side screen call reminder and unlock for hyperbolic screen. [5]
Y series: for young consumers, it provides smart phone products with beautiful appearance and good sound quality.
Latest product: vivo Y66
VivoY66 (Netcom) is equipped with a 5.5-inch high-definition large screen, and the micro-arc body feels delicate, and the 5000W synthetic ultra-clear image quality. [6]
software product
Funtouch OS
Funtouch OS is a deeply customized mobile phone system for vivo smartphones based on Android. Funtouch OS released its first edition on June 20 13.
Funtouch OS core concept: simple, interesting and intelligent.
Funtouch OS features: flat design, icons are rounded rectangles with uniform size and lively colors.
Latest release: Funtouch OS 2.0
mobile Internet
Vivo established its own mobile Internet platform on 20 12, which currently includes application store, game center, browser, game intermodal transport and other parts.
Through the continuous improvement of the automation degree of the developer platform, the continuous expansion of financial payment types, the continuous improvement of refined operation and the continuous enrichment of cooperation contents, by the end of 20 15, there were more than 80 million platform users, more than 60 million monthly active users and 600 million monthly software downloads, and it is estimated that the download volume in 20 16 will exceed 10 billion.
The goal of vivo mobile Internet is to establish a complete mobile Internet ecosystem, which will include all links such as content distribution, community, e-commerce, reading, content, operation, consumption, payment, settlement and offline promotion. To fully meet the needs of users.
? Excellent technology, high fidelity sound quality
HI-FI is a mobile phone sound quality architecture. As the first brand in the world to introduce HI-FI sound quality into mobile phones, vivo is the sound quality leader in the current smart phone industry.
High fidelity 1.0 architecture
Vivo Xplay released on 20 13 is equipped with the audio decoding chip of TI company and the OPA2604 operational amplifier chip, which greatly improves the sound quality of the mobile phone. The mobile phone equipped with audio decoding chip and operational amplifier chip has vivo Xplay.
High fidelity 2.0 architecture
On February 20 14, vivo released the Hi-Fi 2.0 architecture of its own mobile phone. Hi-Fi 2.0 architecture subverts the architecture system and mode established by vivo and adopts a brand-new architecture. The architecture of Hi-Fi 2.0 is a two-stage power supply+two-stage amplification+audio decoding chip, which reconstructs the basis of mobile phone analog sound signal generation from the aspects of power supply, operational amplifier and decoding, brings smoother sound and less distortion, and solves the problem of realizing Hi-Fi sound quality in mobile phones.
The objective audio data measured by vivo X5Max are 120dB SNR, 1 18dB dynamic range, and the distortion is lower than-100dB. This indicator has actually surpassed most desktops and brick Hi-Fi players, and the objective sound quality has been improved by more than 2 times. [7]
? Experience center vivo began to lay out physical stores in the business circle with vivo experience center as the core on 20 12. From July 20 12, when the first vivo experience center in Hangzhou was completed, to July 20 15, the total number of experience centers, experience stores and specialty stores in China has exceeded 3,000, including 52 vivo experience centers, and the physical stores of vivo have covered all provincial administrative regions in China. Adhering to the design concept of Music House, vivo Experience Center aims to provide users with one-stop solutions, so that users can enjoy pleasant experiences and services in the experience center.
Vivo Experience Center shows users smart phone products and rich accessories with professional sound quality and pleasant experience. Provide users with more than 10 basic services such as high-speed Wi-Fi, system upgrade, free film pasting, mobile phone maintenance, emergency charging, software recommendation, free tea break, audio and video download, exquisite packaging, free card cutting, data backup, forwarding maintenance, photo printing, etc. New product experience meeting, fans meeting in the same city, member day and other colorful activities have built a pleasant V powder gathering platform. [8]
? Global market for 20 14 years, vivo began to fully enter overseas markets. In the next five years, vivo will focus on the Southeast Asian market and expand its overseas territory.
20 14 10 17, vivo international official website was officially launched.
Thailand
2065438+In August 2004, vivo held its first international conference at Tara World Trade Center Hotel in Bangkok, Thailand, which meant that vivo officially entered Thailand.
2065438+In July 2005, vivo held the second new product launch conference in Thailand. By July of 20 15, vivo had more than 2,000 cooperative customers in Thailand, with more than 1000 excellent salespeople. More than 20 specialty stores were built all over Thailand, forming a network that can provide professional sales services to customers all over Thailand, and a 15 after-sales service center was also built to provide excellent after-sales service to consumers all over Thailand.
In the communication with Thai users, vivo has placed advertisements on a large scale in Thai TV stations, music stations, MajorCineplex cinemas, large high-end shopping malls, offline concerts, university campuses and other places. Among them, Thailand's mainstream social platform Line has more than 6.5438+million fans.
Myanmar (Southeast Asian countries)
On March 20 15, vivo released vivo X5Max in Myanmar and officially entered the Myanmar market. With a body thickness of 4.75mm, vivo X5Max was the thinnest smartphone in the world at that time.
Indonesia
2065438+June 2005, vivo officially entered the Indonesian market and held a mobile phone launch conference of vivo X5Pro in Jakarta. At the press conference, Feng Lei, vice president of vivo, said that he would invest and build his own localization factory in Indonesia as early as 20 17.
India
20 14 12, vivo officially entered the Indian market through X5Max release.
Since Vivo officially announced its entry into the Indian market, it has held many international conferences, which not only brought a variety of domestic extreme new products to the international market, but also gained a double harvest in sales and word of mouth. It also established the first overseas factory in India and launched a series of localized products; At the same time, the first vivo overseas fan club, India V Powder Club, was established to improve product and brand building with fans.
In 20 16, vivo and Indian Cricket Association BCCI*** announced that vivo would be named Indian Cricket Super League (IPL) in 20 16 and 20 17 to strengthen communication between vivo and Indian consumers. ?
Malaysia
2065438+June 2005, vivo and X5Pro held their first press conference in Malaysia, and formally entered the Malaysian market. At present, vivo has built nearly 2,000 sales outlets in Malaysia, with 10 after-sales service center and more than 1000 employees, covering the whole territory of Malaysia. ?
Viet Nam
At the end of 20 15, vivo continued to expand into the southeast Asian market and enter the Vietnamese market. After vivo entered the Vietnamese market, it adhered to the principle of localization, combined with local talents, products and sales, and integrated into the local market as soon as possible.
Folding Philippines
At the end of 20 15, vivo continued to expand into the southeast Asian market and entered the Philippine market one after another, and achieved good sales.