Automobile business of BYD Co., Ltd.

In 2003, BYD acquired Xi 'an Qinchuan Automobile Co., Ltd. (now "BYD Automobile Co., Ltd."), officially entered the field of automobile manufacturing and sales, and began the development journey of national independent brand cars. Up to now, BYD has built five automobile industrial bases in Xi 'an, Beijing, Shenzhen, Shanghai and Changzhou, reaching the international leading level in vehicle manufacturing, mold research and development, vehicle development, etc., and its industrial structure is becoming more and more perfect, rapidly growing into the most innovative brand in China. Automobile products include all kinds of high, medium and low-end series fuel vehicles, as well as automobile molds, auto parts, dual-mode electric vehicles and pure electric vehicles. Representative models include F3, F3R, F6, F0, G3, G3R, L3/G6, Speed Sharp and other traditional high-quality fuel vehicles, S8 sports hardtop convertible, high-end SUV S6, MPV M6, and the world-leading F3DM, F6DM dual-mode electric vehicles and pure electric vehicle E6.

10 On June 6th, BYD acquired the semiconductor manufacturer Ningbo Zhongwei for nearly 200 million yuan, which integrated the upstream industrial chain of electric vehicles and accelerated the commercialization of BYD's electric vehicles. Through this acquisition, BYD has the R&D capability and production capacity of electric vehicle drive motors. As a leader in the field of electric vehicles and the global secondary battery industry, BYD will make use of its unique global technological advantages to continuously manufacture clean energy vehicle products. In June 5438+February 65438+May 2008, the world's first dual-mode electric vehicle BYD F3DM dual-mode electric vehicle was officially listed in Shenzhen. In 2009, BYD plans to launch pure electric vehicles.

On July 25th, 2009, BYD bought Sanxiang Bus, headquartered in Changsha, for 60 million yuan, and obtained the bus production license. At the same time, BYD has reached an investment cooperation agreement with Hunan Environmental Protection Industrial Park Management Committee and Changsha Economic Commission, and will invest in establishing a new energy bus production base in Hunan Environmental Protection Industrial Park, mainly engaged in the production of automobiles and auto parts, with an annual output of 400,000 vehicles. Changsha will become BYD's third new energy vehicle production base after Xi and Shenzhen. It is estimated that all the construction of the base will be completed on 20 1 1. At this point, BYD's new energy vehicle plate has another important sequence-bus products with great market potential.

At the Geneva Motor Show in March 20 10, BYD and Daimler signed a memorandum of cooperation in the field of electric vehicles and parts. The two sides plan to combine BYD's experience in vehicle batteries and drive motors with Daimler's experience in traditional automobile manufacturing to develop electric vehicles, and may even set up a comprehensive joint venture company in the end.

Today, the automobile business accounts for more than half of BYD. The data of the first half of 20 12 shows that not only the operating income accounts for more than half (5 1.33%), but also the operating profit accounts for more than 60% (6 1.2 1%).

In recent years, BYD has continuously developed new technologies and introduced new products.

As BYD's first SUV, BYD S6 is positioned as a mid-to-high-end independent SUV, which was launched in September 20 10. Its length, width and height are 4810/1855/1680mm respectively, and its wheelbase is 2720mm, which is second to none among SUVs of its class.

2065438+01September 26th, BYD G6 equipped with 1.5TI+DCT (turbocharged, in-cylinder direct injection, dual clutch) and 58 high-end electronic configurations was listed in Changsha first station. This is a mid-level car with higher market positioning after the launch of the low-end mid-level car F6. The G6 launched this time is equipped with 2.0 and 1.5T engines * * *, and BYD gave G6 a very real price: 7.98- 1 1.58 million. As the highest-end flagship model of BYD so far, the car is positioned as "T-power Intelligent New Paradigm", which combines BYD's best and cutting-edge experience and technology in building cars, and its market performance is highly anticipated. After the listing, it really kills the joint venture brand car whose price is about twice that of G6. This also shows from one side that Chinese people like their own national brand cars more and more, provided that the quality, technology and after-sales service pass.

On August 2, 2012 1 day, BYD's brand-new model BYD Speedmaster was officially launched. The biggest highlight of Speedmaster is the world's leading "remote control toy car" and turbocharged engine, with extraordinary power. The speed sharp listed this time has two kinds of power * * * seven-seat models, and the price range of the whole system is 65,900-99,900 yuan. As a brand-new model launched after the strategic transformation of BYD's brand, it can be said that Speed Sharp represents BYD's latest quality construction achievements. We are glad to see that BYD has gradually got rid of imitation in design, and its configuration and service are also sincere. Among them, the feedback of "4 years or 65438+ million kilometers" and the promise of "the average failure within two years is less than 1" are very touching. As far as the car itself is concerned, the speed sharp equipped with remote driving technology and TID power combination is bound to bring new impact to the family car. Of course, for independent brands, besides the quality and service of cars, marketing strategy is more important.

20 15 In August, BYD ranked 4 1 in the list of "20 15 Top 500 Chinese Manufacturing Enterprises" sponsored by China Manufacturing Enterprises Association.

2065438+March 3, 20061day, BYD Qin EV300 went on the market with the price range of 259.8-309.8 million. Qin EV300 has a maximum cruising range of 300km, an acceleration of 7.9 seconds per 100 km, and a top speed of150 km/h; In terms of configuration, Qin EV300 is equipped with linked memory (seat position, steering wheel position, instrument style), 360-degree panoramic image, Bluetooth key, remote control driving, 12. 1 inch superview TFT LCD combination instrument, Bluetooth hands-free call system, keyless smart key system, CCS cruise control system, etc.