I said the same thing as the subject. I come from the countryside, and I entered the office directly after graduating from school. I really started from scratch and became a first-class partner of the firm in just a few years. I still have some effective ideas about the way for young lawyers to get the source of the case.
First, network promotion must be done.
This method is the first choice for lawyers who have just started practicing to find the source of the case. Through network promotion, the parties consult questions online, then contact lawyers by phone, and then consult face to face, and the last case is concluded. This method does not need too high a threshold, so find a more reliable network platform, such as the most commonly used China method, search method and so on. Lawyers can increase their online exposure by spending money on online services.
However, this method has great disadvantages, that is, the density of effective consultation is too small. For example, online consultation, it is good that three or five out of a hundred consultations can be effective. The types of online consultation are beyond people's imagination. For example, what materials should be brought with the child's birth certificate, what online platform is highly authentic when looking for a job at work, and what to do if the bicycle is lost. Consultation is rare. There is little chance that this kind of consultation can be completed.
Although many big coffees may not pay much attention to this promotion method, they can really help young lawyers without any resources. Most importantly, the Internet has memories. Now many parties will go to Baidu when they hear the lawyer's name. If lawyers don't have any personal websites, their trust will be discounted. So even if it's not for making money, it's worth spending for the client to get your name. However, it takes a lot of time and energy to maintain the case source by using the network platform. This method is only applicable to lawyers who have just started practicing and have nothing to do. After the source of the case can guarantee survival, we must break up in time.
Second, from the media to write, especially recommend writing Zhihu.
The competition between young lawyers and old lawyers will be crushed on all sides, and it is only possible to overtake them in the corner from the media.
Personally, there are many media platforms, including Baijiahao, Lu Hua Media, Today Headline, Weibo and WeChat official account. In contrast, I think the creative environment in Zhihu is the most friendly to young lawyers.
Compared with other platforms, such as Weibo, it is difficult for users of into the pit to stand out in the later stage without the support of a huge fan base. But Zhihu is different. This is a completely open platform. After each question is put forward, all respondents enjoy the attention of this question. The advantage of big V users is only the large number of fans, but on a specific question, as long as the answer time is early and the quality is high enough, they can be pushed to the front position in a short time, and then snowball, the more they praise. No matter how big the V is, as long as it fails to give an answer at the first time, it will be difficult to give full play to the advantages of the fan base, and the ranking under specific issues may also be hanged by Meng Xin. Therefore, it is often seen that under a question, the answers of outstanding respondents with stars are also suppressed.
If you want to write high-quality articles on law popularization, you can refer to the following points:
First, be close to current events. Every hot event can provide huge traffic. Many colleagues have published articles for analysis, and high-quality answers may have tens of thousands or even hundreds of thousands of readings. This means that tens of thousands of people have seen the lawyer's name and his views, and these people may have potential clients. When I was studying probability before, I remembered this: things with small probability will inevitably happen if repeated countless times.
Second, the viewpoint should be clear, the logic should be clear, and it is best to find a fresh perspective different from others and defend it. In the Internet age, readers have no leisure time to dig the author's thoughts slowly. An article is hard to get attention if its thinking and logic are not clear, its views are not clear, or it is not fresh and interesting enough.
The third is that there can be no serious injuries. After all, legal articles are professional articles, and publishing them on public platforms naturally bears the responsibility of popularizing the law. Although the general public is reading this article, there will still be many professionals reading it in Zhihu. If there are serious injuries and mistakes in legal knowledge in the article, not only can you not popularize the law, but you will also be hanged by your peers, and the scene will be very embarrassing.
The above are some basic elements, and the following are the icing on the cake. For example, you must have your own writing style, which can be logical and lively and funny, but you must find a style that suits you and can be easily controlled. With style, you can attract your own readers and get long-term attention. Where there is concern, there is traffic, and where there is traffic, there are resources, and consultation and case sources also follow. This is a very painful, long but fulfilling process.
Third, colleagues and peers introduced.
For young lawyers, the source of such cases is the most stable and the highest quality. So far, in my personal case source, this kind of case source accounts for about 40%.
Colleagues have worked together for a long time, and everyone has a full understanding of each other's abilities and personalities. Therefore, the cases introduced by colleagues are often the cases you are best at handling. For example, our basic business is criminal defense, but some colleagues specialize in medical accidents and labor disputes. Basically, such cases will flow to these professionals. Secondly, some cases introduced by colleagues are accomplices in criminal cases. According to the relevant laws and regulations, lawyers of the same law firm can defend accomplices after explaining clearly to the parties and obtaining their consent. In this case, everyone can share the workload on procedural issues and reduce the cost of handling cases.
Peer introduction is mainly to introduce each other from different places. For example, my colleague in Suzhou, my hometown, has a case in Hefei, and he may introduce it to me. I have a case in Suzhou, and I may introduce it to him. This kind of case has a wide range of sources, a large amount, enough stability and high quality.
This way will become the most important way for young lawyers to improve their case sources, and only in this way can lawyers maintain a high income level throughout their career.
Fourth, take the professional high-end route and form a strong brand influence through professional business or academic forums, conferences, lectures, etc. , and form a strong appeal to customers.
This method is the most advanced, but it should actually be a branch of the third kind of case source. The influence of personal brand is mainly in the industry, so it is difficult to break through the industry and have influence on the public. Although there are also ordinary people who directly seek lawyers through this, the number is still very small. Personal brands are often exposed to high-end cases through peer recognition and introduction.
In a word, the promotion of lawyers must be the transition from finding a case to finding you. To do this, the most fundamental way is to constantly improve their theoretical level and professional skills, and constantly produce high-quality works to show to everyone. This high-quality work can be a classic case, a perfect trial, a professional paper, or a high-quality essay.
The professional circle of lawyers is very small, and there are only a few well-known lawyers in every place. Through the continuous output, accumulation and display of these works, the professional skills of lawyers will inevitably improve and be recognized by more and more peers, and more friends and peers will inevitably know you. The increase of popularity will inevitably lead to the increase of case sources, and the increase of income is only an accessory brought about by the increase of professional ability and popularity.
I hope I can help you a little.