Definition of market share
Market share refers to the proportion of sales (or sales) of enterprises in similar products in the market. Market share refers to the market share of enterprise products, that is, the enterprise's ability to control the market. The continuous expansion of enterprise market share can enable enterprises to obtain some form of monopoly, which can not only bring monopoly profits but also maintain a certain competitive advantage.
As a planning and execution activity, marketing includes the development, production, pricing, promotion and circulation of a product, a service or an idea, and its purpose is to meet the needs of organizations or individuals through the process of exchange and transaction. Marketing refers to a series of market-related business activities such as product production, circulation and after-sales service under the guidance of customer demand. E.J.Mccarthy defines marketing from a macro perspective, and defines marketing as a process of social and economic activities, aiming at meeting the needs of society or human beings and achieving social goals. Philop Kotler pointed out, "Marketing is a human activity related to the market. Marketing is dealing with the market, in order to meet human needs and desires and achieve potential exchange. " Expressed from a microscopic point of view. American Marketing Association defines marketing as "enterprise marketing activities that guide products or services from producers to consumers" in 1960. The definition of marketing MBA: refers to the whole process that an enterprise takes customers as the center, takes the market as the guide, starts with product planning, and comprehensively uses various marketing means to finally achieve its business objectives.