What is the customer classification?

Customer classification is an effective identification and differentiation based on customer attribute characteristics. Application of customer classification based on customer attributes. Customer classification is usually based on social attributes, behavioral attributes and value attributes of customers.

The purpose of customer classification is not only to realize the unified and effective identification of customers within the enterprise, but also to guide the application of strategic resource allocation and tactical service marketing countermeasures in enterprise customer management, and to support enterprise customer-centered personalized service and professional marketing.

Customer classification is widely used in customer knowledge-intensive industries, such as banking, securities, insurance, automobile, communication, consumer electronics, retail, Internet, aviation, tourism, entertainment, education, public services and other industries.

From the perspective of Diming Consulting.

DMclick focuses on customer asset operation and value marketing, and provides end-to-end customer management solutions and integrated database marketing and operation services from consulting to operation for leading enterprises in customer information-intensive industries such as financial services, communication technology, automobiles, real estate, aviation and brands. Diming not only has a professional consulting team and experienced operation implementation team, but also has the most advanced multi-channel marketing platform in the industry (integrated multimedia marketing platform integrating telephone marketing center, direct mail solution center, network marketing solution center, mobile marketing solution center and CRM management platform).

Diming, focus on realizing customer value!