1, comprehensiveness of public opinion monitoring system. Whether the public opinion software monitoring is the whole network monitoring;
2. Whether the monitoring is timely or not, the most important thing for public opinion is timeliness. If it can't be monitored in time, the public opinion monitoring system will lose its significance. Generally, the software monitoring events on the market are within half an hour;
3. Whether the monitoring is accurate or not, the internet public opinion data related to automobile enterprises may reach hundreds of thousands or even millions in just one day, but only a small part of effective public opinion information can be obtained. Then this puts forward higher requirements for the public opinion analysis ability of the public opinion monitoring system.
Automobile public opinion monitoring analysis report mainly includes
1, overview of public opinion
2. What is the development trend of public opinion?
3. Platform analysis
4. Attribute analysis
5. Analysis of key themes
6. Public opinion summary (public opinion suggestion).
In depth, the general situation of public opinion should be refined and comprehensive, rather than simply summarized. The development trend of public opinion includes not only the past trend, but also the possible future trend. Platform analysis shall include
Information dissemination on the same platform shall be ranked by media if necessary. Attribute analysis, comparative analysis of information attributes, analysis of negative public opinion has and may have an impact on the future media, the public and the industry.
The views of representatives such as home. Focus topic analysis, analyze the information that is of great value to customers during the monitoring period, and analyze how to use this information.
Public opinion summary (suggestion) can wholeheartedly analyze negative information and put forward feasible suggestions and practical solutions.
At present, there are several better ones in China, such as the monthly payment Ricco public opinion data analysis station system.