Anyone familiar with the automobile industry knows that Daimler is a famous "super-rich" in the automobile industry, and even they can't help but start laying off employees to save costs; Weilai is the leader of the new force to build cars and can only be tied up with local governments through normal channels. The reason may really be related to new energy vehicles. Mercedes-Benz has invested heavily in the transformation of new energy vehicles. Weilai itself is a new energy automobile enterprise. Market sales did not meet expectations, and it was difficult to raise funds, so we had to rely on local governments.
Daimler laid off employees or spread to China, and had to lay off employees to save costs.
Since 20 18, the automobile industry has heard too much news about factory closures and layoffs, but it did not expect that this situation would also happen to Daimler, especially Beijing Benz, the global luxury car sales champion.
As early as last year, Daimler announced that it would cut staff costs by more than 65.438+0.4 billion euros by the end of 2022, and lay off at least 65.438+0.000 people worldwide, accounting for at least 3.3% of its total global employees. The layoffs began in June last year.
Unexpectedly, Daimler's layoffs will hit Beijing Benz, Daimler's best asset in the world. Sources revealed to the media that Daimler will lay off 4% of its staff in China in the first half and the second half of this year, including nearly 100 foreign experts from Beijing Benz. At the same time, Beijing Benz will also change the practice of "one post for two people" and reduce the number of German employees sent to China. "
Mercedes-Benz's layoff plan seems to have been put forward by the German headquarters, and the relevant personnel of Beijing Benz said that they did not know.
Mercedes-Benz's move is extremely wise-reducing foreign personnel, provided that Chinese personnel can take up their posts.
The cost of foreign employees is nearly 7-8 times higher than that of China employees: "Mercedes-Benz spends more than 300,000 euros a year on a German employee sent to the China market-including salary and various subsidies, while the average annual cost of a China employee is only 300,000 yuan."
Due to the high staff cost in Germany, Beijing Benz pays nearly 2 billion yuan to Mercedes-Benz every year, including consulting fees. According to public data, there are currently about 3,500 people in Beijing Benz, and "about 100 foreign experts have been laid off".
Beijing Benz is definitely a rich automobile enterprise in China. According to the data released by the listed company Beijing Automobile, the profit of a car of Beijing Benz in 20 19 was 78,000 yuan, and the sales volume of Beijing Benz in 20 19 exceeded 550,000. How much profit is there? More than 40 billion.
"If February 10 can't be resumed, the daily loss of Beijing Benz will exceed 400 million yuan." It is by no means groundless for Beijing Benz to send application letters to Tianjin Municipal Government and Tianjin wuqing district Municipal Government.
In the process of fighting the "epidemic", Beijing Benz donated another 20 million yuan on the basis of the previous donation of100000 yuan.
Even a "top student" like Beijing Benz can't hold back layoffs, which shows its cost pressure.
This is not unrelated to Daimler's huge investment in electrification. In 20 19, Daimler group's operating income increased by 3%, but its net profit plummeted from 7.6 billion euros in 20 18 to? In 20 19, it was 2.7 billion euros, down by 64.5%, setting a new record of decline in recent ten years, which was caused by the "diesel exhaust valve" and "Takada airbag valve" in 20 19.
It is reported that the fine and related expenses of "diesel exhaust valve" exceed 4 billion euros, while the loss caused by "Takada airbag door" exceeds 900 million euros. In order to meet the "zero emission" requirements of the regulatory authorities, we have to transform to electrification, but the investment in electrification is huge.
As early as 20 17, Daimler's board of directors approved a new energy plan of10 billion euros, and more than 130 electric vehicles will be launched in the next seven years. In addition, the plan also involves many mild hybrids, plug-in hybrids, electric vehicles and hydrogen-fueled vehicles; 20 18 in February, 18 announced that it would spend 20 billion euros to purchase batteries, so as to achieve the goal of 130 electric cars, trucks, buses and trucks in 2022.
Weilai joined hands with Hefei, and the new force of making cars was finally incorporated by the government?
While the news of layoffs came from Beijing Benz, the beleaguered Weilai Automobile ushered in good news: On February 25th, the Hefei Municipal Government took the lead in organizing the kick-off meeting of Weilai China headquarters project with a strategic investment of over/kloc-0.00 billion yuan and EC6 mass production project, and the local government injected more than 65.438+0 billion yuan.
On February 25th, the Hefei Municipal Government took the lead in organizing the strategic investment of Weilai China headquarters project and mass production of EC6. Weilai's fate is closely linked with Hefei.
For Wei, who is difficult to "postpone salary", it can be called a timely help. At the right time, Weilai Automobile shares rose sharply! The increase before the market once exceeded 30%, and the market value soared to more than 1 1 billion US dollars (the current market value of Weilai Automobile is about 4.6 billion US dollars, about 32 billion yuan).
According to the agreement, the China headquarters project of Weilai Automobile includes the establishment of China headquarters of Weilai Automobile in Hefei, the establishment of R&D, sales and production bases, and the establishment of the operation system of China headquarters centered on Hefei.
Previously, Weilai wanted to be a global enterprise and IPO on the New York Stock Exchange. Hefei does not match its positioning. It is unscientific to move Shanghai's marketing operation headquarters to Hefei in the future, at least it is not conducive to attracting talents, but in order to survive, nothing is considered.
Weilai has just raised $200 million, but it is still a drop in the bucket. Prior to this, Wei Lai also looked for local governments such as Beijing Yizhuang and Hubei Huzhou to take over, but until she was "committed" to Hefei, there was no following. Previously, Weilai Automobile was also made by Jianghuai Automobile in Hefei. Everyone knows the root of the matter and it is a matter of course.
From the establishment of 20 14 "being chased by investors" to "no rice in the pot" now. The great changes in Weilai in just a few years reflect the dilemma of the new forces that build cars: at present, the capital in society tends to dry up, and the best way is to find local governments to take over. Only when the local government has funds can car companies bring employment and tax revenue to the local area, and each has its own plans.
Besides Weilai, Chinese Express and Aichi are taking this road, provided that you are still valuable.
In the past two years, Weilai Automobile has delivered more than 30,000 vehicles, and it is still a China brand with more than 400,000 yuan. This is the capital that Hefei has always valued.
All caused by electrification?
The transformation of Beijing Benz and Weilai is actually due to electrification.
In fact, electrification in China is basically pure electrification, because pure electric vehicles account for 80% of new energy vehicles in China.
But now the cost of pure electric vehicles is too high and private demand is small. However, various regulatory authorities are urging car companies to transform into electrification, which makes car companies very painful.
In the field of fuel vehicles, China car companies are far from the international giants, and the dependence of crude oil on foreign countries exceeds 70%. The relevant departments hope to achieve overtaking in corners through new energy vehicles.
On February 3, 20 19, the Ministry of industry and information technology publicly solicited opinions on the new energy automobile industry development plan (202 1-2035) (draft for comments). According to the plan, by 2025, the sales of new energy vehicles will account for about 25%, and the sales of new intelligent networked vehicles will account for 30%. Highly autonomous intelligent networked vehicles will be commercialized in limited areas and specific scenarios.
What is the concept of 25%? According to the scale of 26 million new cars, 25% can get 6.5 million, which is almost impossible.
In 20 19, the sales volume of new energy vehicles was only10.2 million, which declined for six consecutive months in the second half of the year. In 2020, the monthly sales of new energy passenger cars will be only 45,000, down 5 1.3% year-on-year. Seventy percent of new energy dealers predict that the sales volume in 2020 will not be as good as that in 20 19. In February, when the epidemic was serious,
Words? |? Dabin
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.