Great Wall Motor 2025 Strategy Conference Dong Yang, Vice Chairman of China Electric Vehicle committee of 100, Shi Jianhua, Deputy Secretary-General of China Automobile Industry Association, Xu Yanhua, Deputy Secretary-General of China Automobile Industry Association, Li Qingwen, President of Automobile Evaluation Institute, Cui Dongshu, Secretary General of the Association, Wei Jianjun, Chairman of Great Wall Motor, Wang Fengying, President of Great Wall Motor Meng Xiangjun, Vice President of Great Wall Motor Mu Feng, Wang Yinming, Song, Vice President of Great Wall Motor Technology, and the operation and management team of Great Wall Motor, as well as ecological partners, global investors, dealer representatives and university representatives from the smart industry and carbon neutral industry attended the conference and witnessed this important moment together.
Wei Jianjun, Chairman of Great Wall Motor, promoted the new positioning of the four strategies and continued to lead the new track.
At present, new energy and smart cars are becoming the new engines for the development of the automobile industry, giving China an important historical opportunity. In this regard, Wei Jianjun, Chairman of Great Wall Motor, said at the 2025 strategy conference, "If China automobile brands want to truly surpass themselves, only in these three to five years can they quickly enlarge their advantages and take the lead in new energy and intelligent new tracks. In addition, China automobile brands only have one chance. "
There is only one chance to lead a new track in the future. Based on the new positioning of "global layout", "R&D investment", "enterprise transformation" and "user operation", Great Wall Motor will carry out comprehensive and thorough innovation and reform, constantly build its competitiveness, lead a new track and promote the transformation of Great Wall Motor into a global technology travel company.
Four strategic new orientations In order to "win in China and go abroad", Great Wall Motor not only lays out global R&D, production and sales, but also continues to deepen the globalization of brands, technologies and talents. In 2025, Great Wall Motor plans to achieve the goal of global annual sales of 4 million vehicles, 80% of which are new energy vehicles, with operating income exceeding 600 billion yuan.
In order to achieve this goal, Great Wall Motor will continue to invest heavily in R&D, with a cumulative R&D investment of 654.38+000 billion yuan in the next five years, to ensure technological leadership and create greener, smarter and safer products for users around the world. At the same time, increase the intensity of introducing global R&D talents. By 2023, the number of global R&D personnel will reach 30,000, including 65,438+00,000 software developers.
In the next five years, the accumulated investment in R&D will reach 654.38 billion yuan. Through the "transformation of large enterprises", Great Wall Motor will truly realize the "big user operation" with user-centered, all-round and all-field innovation, and build a brand-new value system in which enterprises and users operate together. Great Wall Motor will rely on the industrial Internet to deepen the C2B user operation mode; Establish a brand-new business model of "product+software+service", push the value chain to the back end, open up the whole life cycle value chain of automobile consumption, and realize * * * creation, * * * enjoyment and * * * win-win with users.
Increase the introduction of global R&D talents and users * * * to create, * * to enjoy, * * * to win and release the strategy of "playing with green wisdom"? Fully realize carbon neutrality in 2045
With the development of carbon neutrality and intelligent integration, a new generation of smart cars based on new energy has become an inevitable trend. In order to achieve the new sales and revenue targets in 2025, Meng, the rotating president of Great Wall Motor, put forward a more specific strategy in 2025-"Green Smart Play", that is, to create four strategic directions with green carbon neutrality, cognitive intelligence, global fashion products and * * * smart play, and accelerate the upgrading of low-carbon intelligence of enterprises, and plan to achieve carbon neutrality in 2045.
Meng, the rotating president of Great Wall Motor, said, "Great Wall Motor's 2025 strategy-"Green Wisdom Tide Play "Meng said," Carbon neutrality in 2045 is not the pressure of passive compliance, but the driving force of active transformation, because to achieve globalization, we must break down green trade barriers, which is the guarantee for the success of our globalization cause; In 2045, carbon neutrality will not seek small survival in the cracks, but seek great development in new opportunities, because carbon neutrality will bring new growth opportunities to every enterprise. "
In 2045, the product side will be fully carbon neutral. In 2022, Great Wall Motor will be listed as the first product of Salon. In 2023, Euler will become the first in the new energy market segment, with global sales exceeding 6,543.8+0,000 vehicles. Before 2025, more than 50 new energy vehicles will be put into use in the whole system. In terms of manufacturing, through the adjustment of energy structure and the application of low-carbon technology, Great Wall Motor will be the first zero-carbon factory in 2023, and the recycling system of automobile industry chain will be established to maximize economic, environmental and social benefits.
In terms of cognitive intelligence, new energy will account for 80% in 2025. Great Wall Motor will build a full-stack self-research capability around intelligent driving, intelligent cockpit and intelligent service, and realize the evolution and upgrading from "perceptual intelligence" to "cognitive intelligence". In 2025, the pre-penetration rate of high-level autonomous driving will reach more than 40%; Through deep domain integration, pluggable hardware and reusable software, we will build a growing intelligent cockpit ecosystem and an intelligent service ecosystem.
In terms of "cognitive intelligence", Great Wall Motor will build brands by categories based on category innovation, forming six brand matrices of Great Wall pickup truck, Haval, WEY, Euler, Tank and Salon Zhixing, so as to build "brands and products" for global consumers in ten regional markets such as China, Russia, ASEAN, EU and South America in the new era. At present, the new product development cycle of Great Wall Motor can be controlled within 1 1 month at the earliest, which is more than half shorter than that of most brands. In 20021year, Great Wall Motor will launch 10 new products, which will reach above 60 yuan in 2023, achieving an annual production and sales of 2.8 million vehicles.
In the six brands matrix, Great Wall pickup truck is positioned as the "pickup truck leader" with the goal of building the top three pickup truck brands in the world; Haval brand positioning "China SUV global leader", will continue to deepen the economic SUV market; The WEY brand is positioned as a "new generation smart car" and is committed to providing users with a smart car experience; Euler brand is positioned as "the car brand that loves women the most in the world" and will pay more attention to urban boutique travel; Tank brand positioning "10,000 beyond the wild SUV", committed to building the world's first off-road brand; Salon brand positioning "luxury intelligent BEV brand", will be the ultimate luxury, the ultimate technology, the ultimate comfort as the concept, to create the ultimate driving experience.
Create a "forest-style" industrial ecology * * * Give full play to wisdom and creativity,