For example, people over the age of 60 have basically retired. Most of them have nothing to do in their daily lives. They like to kill time in parks, squares, markets or nearby elderly activity centers, and then go out to a relatively fixed point at home. They may buy lottery tickets to kill time. People who really have dreams about lottery tickets are mostly young people who have just come out to work, ordinary workers or migrant workers at the bottom, and a small number of small business people. These people are people who want to change the reality at a certain moment, or people who have seen through their current lives. Only by sorting out the people who are interested and able to buy lottery tickets can we identify our potential customers and promote the transaction.
Second, the use of misplaced time for promotion. On non-lottery days, you can publicize the main activity areas of target potential customers, such as explaining the purpose and case stories of the lottery to help the elderly and the disabled near the elderly activity center. Or tell life-changing stories in the nearby food street at noon or at night when workers get off work. In short, finding a bridge to communicate with different potential customer groups is simply what everyone says and does when they meet. Activities can be accompanied by some low-cost publicity materials, such as Yi Labao, and the content can be a story wall with characters as the main line.
Third, broaden the channels for obtaining customers. This mainly solves the problem of where the potential customers of lottery shops look, how to buy, where to buy and even through whom to buy. When you figure out these problems and put them into practice, why worry about business?
Fourth, make clever use of activities to publicize. The two lottery centers will have activity support every year, one in the first half and one in the second half. Official activities are a double-edged sword. If used well, you can increase the sales volume of your own store and the scale of potential customers. If it is not used well, the scale of potential customers will be reduced, and even the original customers will be lost to other people's stores.
It is suggested that 100 2-note tickets and 10 small double tickets be printed during the official activities, and numbered separately. Before 100 of the current period, the buyer will get an extra single ticket through the serial number of the newspaper, while before 100, as long as the amount of the single lottery ticket reaches a certain condition, such as 100 yuan or more, he can get a small double ticket. The purpose of doing this is not only to promote sales, but also to make customers remember your store more.
Fifth, customer precipitation. No matter what communication tools you use, you should keep the contact information of customers in good faith. Divide them into groups, gradually establish a good trust relationship, continuously output valuable content according to the preferences of different user groups, and build an effective membership system. At present, many lottery shops feel that their profits are not good and they are unwilling to invest in this area. As the saying goes, only by giving up can you get what you want. Only by doing lottery shop business can they do their homework and wait for valuable customers to come to the door.
In a word, luck can bring good business to those who are prepared and their lottery shops only by being flexible and implementing the methods continuously and effectively.