I believe that more and more customers are caught in the "difficult choice" situation. Focusing on user feedback, this paper makes a professional evaluation of several popular CRM models at present, so that you can have a glimpse.
Kaya
"Kaiya Software" mostly adopts secure C/S architecture mode. By installing a special "remote access" program on the computer and enabling authentication technologies such as computer motherboard network card, the security problems caused by browser access are avoided. Through this technology, if computers outside the company want to access the system, they must first install the company-specific login program, and then pass the authentication of the motherboard network card, so that computers like Internet cafes or unidentified computers cannot access at all.
The advantages of C/S architecture are high access speed and high security.
Kaiya software
In particular, the "data flow optimization" technology developed by Kaiya Software specifically for remote access has greatly accelerated the speed of network access without reducing the usability and use function.
In terms of system functions, the high degree of * * * sharing between data is the ultimate embodiment of humanization, and all documents can be automatically generated. The function of instant translation between Chinese and English undoubtedly saves a lot of trouble for salespeople. Importantly, based on industry differences, multi-version solutions can achieve the function of rapid adjustment in flexibility.
Kaiya simplified the whole design, emphasizing practicality and ease of use. Independent development team ensures the rapid update and maintainability of the system. In addition, in order to meet the needs of enterprises with independent servers, Kaiya has developed a B/S framework CRM, which on the one hand meets the needs of customers with different customization needs.
Therefore, foreign trade enterprises should choose foreign trade management software from the height of "investment". Foreign trade management software can be divided into "consumption type" and "investment type", and different types have completely different meanings and values for customers.
Technical architecture of the system: performance:
Ease of use: after-sales service:
User feedback:
Fortis World:
Fortis World's after-sales service in China is still thoughtful and considerate, and generally guarantees the later maintenance.
Moreover, as far as the software itself is concerned, the unique customer-centered two-dimensional interface has been recognized by the majority of users, and the required modules can be selected according to the needs of customers, with good expansibility and reasonable price.
Futong Xia Tian
Seamless integration of "database-based client mail technology" can manage the massive mails of foreign trade enterprises in a centralized, unified and orderly manner, and the system can automatically track the reminder quotation mails, sample mails and promotion mails according to the user's settings. The mail management function of Fortis World is still good in the industry.
However, in business management, users will have different views based on different needs.
In addition, like Kaya CRM, it adopts original data flow optimization and remote login technology, which makes remote access much faster and safer than the software system with B/S architecture. Futong world, with software sales as the leading factor. It needs to be bought, installed and debugged before it can be used skillfully.
Technical architecture of the system: performance:
Ease of use: after-sales service:
User feedback:
Shanghai stock:
Automatically extract customer query information; Quick filing; Solve the inefficiency of query processing and improve the work efficiency of business personnel; Establishing a complete industry customer database for enterprises-this is the core value of Shanghai shared CRM.
In customer follow-up, we can easily manage more than 200 customers by imitating the working mode of excellent salespeople. The business opportunity part is used to promote sales and analyze sales, which is a good tool for sales analysis and overall sales management.
Shanghai stock
Free mass mail promotion tools and network fax tools further facilitate the work of salesmen.
Excellent e-mail backup mechanism, users can back up on a monthly basis, that is, the e-mail content of 10 can be viewed, and the performance of the database can be guaranteed.
The advantage of using BS architecture in Shanghai is that it can be used anywhere, such as office, business trip and home.
Convenient maintenance. Because computers are prone to problems now, the advantage of using B/S structure is that only the crm server needs to be maintained, and other machines can be accessed through browsers without installing special software. But at the same time, it is also a shortcoming, that is, the insecurity of the browser and the shortcomings of web login are lacking in security performance, and the system speed is affected by many factors, which is insufficient compared with C/S.
Technical architecture of the system: performance:
Ease of use: after-sales service:
User feedback:
Alibaba
Alibaba, which mainly promotes "online service", has the main advantage of seamless connection with foreign trade platforms, adopting the B/S architecture mode without installation, and can be used directly after online registration, and paying an annual fee.
The use of Alibaba requires an annual rental fee. At present, as a gift of Alibaba's promotion website, the software is outsourced, so its upgrade is relatively slow. There is no professional team for post-maintenance. As far as the software itself is concerned, users generally report that the function is general, which is still a long way from professional foreign trade CRM. At present, market users generally have slow response speed, insufficient software expansion ability and poor usability.
Alibaba
However, its software also has many features, such as multi-directional presentation of emails, business progress, chat records, etc., to help salesmen fully grasp customer information; The functions of customer distribution and customer care are much warmer, which confirms the interpretation of CRM's "customer-oriented".
Technical architecture of the system: performance:
Ease of use: after-sales service:
User feedback:
Xtools
From the perspective of functional modules, XToolsCRM has the largest number of functional modules, including about 80 modules, including customer management, product management, sales opportunity management, contract order management, procurement management, inventory management, service management, statistical analysis and so on, with relatively complete functions.
xtools
XToolsCRM contains a lot of related content in one page, but it is a double-edged sword in itself. On the one hand, it can help users to know more information quickly, but because of a lot of content on a page, users are at a loss. For example, the customer information page not only displays the basic information of the customer (company name, address, importance, fax, website address, etc.). ), moreover, it includes the customer's schedule, to-do tasks, action history, related sales opportunities, contracts, payment opportunities, services, care and so on 10. There are more than 20 buttons alone, which is really dazzling for beginners and will easily hinder the application promotion. Of course, by properly arranging the content of a page, making the content and operation of a page clearer will improve the effect of learning and application.
Statistical analysis has similar problems. There are 30 statistical methods for contract management alone, but there are far fewer practical statistical methods.
Technical architecture of the system: performance:
Ease of use: after-sales service:
User feedback: